Month: May 2016

Check Out the LeadsGate Affiliate Program

As I wrote in the past, affiliate marketing is one of the most profitable monetization methods you can use on a website. That is because you’ll actually be selling something (i.e., the products and services of the programs you join) instead of just displaying advertising.

One of the key aspects of making money with affiliate marketing, however, is choosing the right affiliate programs. There are many that only pay pennies per sale, and you probably won’t make any significant income with those.

You probably already heard about affiliate programs offering web hosting, digital products and so on. What you might not have heard is about promoting loans via affiliate marketing.

LeadsGate.com is an affiliate program that will allow you to do exactly that. Loans represent a huge industry, so there is a lot of earnings potential here.

The platform operates as an auction-bases system. The lead is put at the highest possible price, and the price is lowered gradually until one of the buyers is ready to complete the deal.

A cool thing about the program is that you get life time commissions. Whenever you refer a client, you will keep earnings commissions on all the future applications of that client.

The payments threshold is $100, and once you reach that you can get paid via PayPal, Wire Transfer, EPESE, ePayments and Webmoney. The leads need to be US based, but you can be located anywhere in the world.

If you have a website that is related to finance, joining this program could be very profitable for you, so check it out.

Wanna learn how to make more money with your website? Check the Online Profits training program!


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New Adwords Changes For 2016

A lot of the information in this article was taken from a live hangout called “Ads and Analytics For a Mobile First World”.  This was a live session put on by AdWords that was jam packed with lot’s of solid information on the up coming changes to the AdWords platform.

This article can be found at – http://adwords.blogspot.com/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html

Biggest News

  •  Ability to bid-adjust on Tablet and Desktop

For years I have been yelling at AdWords to have bid-adjust for Tablet.  I’d always get told stupid things like Tablet is just as good as Desktop.  Clearly it can be for some but in 90% of all cases it does not and having the ability to exclude this off the bat is just fantastic.

  • AdWords Display Will Have Native Ads

Bingads has native, Gemini has native, Taboola and Outbrain are all native.  Facebook has native.  Now Google will jump on board and this should hopefully be a really good thing for most companies.

  • Expanded Text Ads for Mobile

currently the headline character limit is 25 and two 35 character description lines.  The new format will be two 30 character headlines and one consolidated 80 character description line.

  • Local Extensions For Mobile

Specific extensions will show on search and select partner websites like Google Maps.  This will include your store front location and distance from the user as well as a discount extension.  If you have used Google Shopping you are already familiar with the discount extension for shopping ads.

Promoted Pins was also mentioned for Google Maps.  An example of this in use might be if you where driving from home to a vacation spot 3 hours away.  Along the route you might encounter promoted pins for food or shopping.  Combined with interest based marketing and affinity groups I can see this being a solid win for many customers out there.

  • Similar Audiences For Search

Currently you can re-market to those who have visited your website on both GDN and on Search.  Now or I should say soon… you will be able to market to people who are similar to your current search/display remarketing lists.

  • Demographic Targeting on Search

I might of cried a little when I heard this announcement.  It’s one of those things a Digital Marketing Geek always dreams about but it’s just always out of reach. The ability to do demographic targeting on search with keywords is really exciting and will make AdWords much more competitive inline with what Facebook currently offers.

There are probably a lot of things I missed on the live announcement but I’ll be sure to keep updating http://marketingplaybook.co as more information hits the web.

 

 

The post New Adwords Changes For 2016 appeared first on MarketingPlayBook.co

How To Design Interfaces In Photoshop

Do you want to design interfaces in Photoshop? Need a few extra design tips? Photoshop is a world known program which many use to manipulate photos and other content to generate improvements on the old material. Over the years Photoshop is used by a number of different people including, but not limited to, photographers and interface designers. While many tutorials work on helping photographers, not many help interface designers. For those who are looking to design interfaces in Photoshop, the following is a brief guide on some of the design tips you can use so you can reach your goals.

Tips On How To Make A Photoshop Interface

Step #1 – Dividing Your Canvas

The first step to creating a user interface is dividing the canvas into different main areas for the content to be placed. Depending on the type of interface you’re creating it should include a vertical site navigation area and a horizontal sub navigation area. You should also create an area for article preview and another area for article tweeting or sharing to social media platforms.

Step #2 – Add Texture

The next thing you need to do is add texture to gain visual appeal. For app development, although most feature a smooth and glossy like appearance, it’s best to add some texture by roughening the background areas. This can really add a nice visual impact without causing distraction for the viewer.

Step #3 – Block Main Content Areas

Blocking the main context areas with numerous colours is ideal for adjusting your app to different user tastes. This will give you an overall look at what the finished product will be. You can play around with the width of columns to make sure there’s sufficient room for each logo in the left column, icons in the right column and enough room in the middle for the content.

Step #4 – Make Icon Frameworks

In order to make icon frameworks you will need to use some math skills. For example, if you have 7 different icons that need to be incorporated, you need to make sure they’re all separately spaced accordingly to add a clean finish while leaving sufficient space of 50-75px at the bottom and top. The reason for this is it allows forsub-menus, settings and buttons to be added for social media integration, account login and setup, plus much more. To work out this space you canuse the following as an example:

Say the height is 768px tall. Subtract 100px from the menu bar from the top and bottom. This leaves 668px of space. Divide this number by 7 (the number of icons you have) and you will have 95.42px of space per one. Each icon should be 95px tall if you’re filling the site with vertical icons.

Step #5 – Draw Out Your Guides

Draw your guides by using your ruler and pixels instead of inches. You can change to pixels by changing your ruler measurements when you right click the ruler yourself. Use the rule to draw out the top guide to leave menu space that was mentioned earlier.

Step #6 – Use Rectangle Template To Save Time

From the calculations we know each icon needs to be 95px. Use the ‘marquee tool’ and the ‘top guide tool’ to create a rectangle template so you can replicate it as needed. Duplicate your rectangular layer until you have the number of icons you need to arrange vertically. Also don’t forget to organise your layers along the way to make everything less confusing and cluttered.

Step #7 – Import Logos

Logos can be imported using many files. Illustrator vector files can be imported as smart objects. To do this you simply open the illustrator file, select the logo, copy the selection, and switch to Photoshop. Go to Edit, thenPaste, this will paste the logo onto the layer you’re working on. This can also be done with PNG files

Step #8 – Top Navigation

It’s best to break up the navigation at the top of the page using shapelier tab menus. You can do this by creating a tab and select the rounded rectangular shape tool. You can edit the shape with the selection tool and pen tool until you have created the shape you want. Copy and paste the amount ofshapes you need to incorporate into your top navigation.

Step #9 – Break Up Your Content

When you feature a large amount of content, the user needs to know where it begins and where it ends. To break up your content simply use horizontal or vertical rules. You can also create a very light coloured background for each content piece to show where the end of the content is.

For text tabs use the text tool to select your font. Most times the best one to use is sans serif font as it shows up the best. Other choices are Helvetica, Arial, and Verdana.

Step #10 – Add Social Media

You can incorporate social media buttons by downloading free ones or by importing icons and pasting them to your application. Make sure they’re spaced evenly apart and they’re in the right column for better interface design.

Conclusion

As you can see there are many different things you need to remember when it comes to designing your interface in Photoshop. By implementing these techniques, you can create a great mock-up of your app interface quickly and efficiently. So have you made your interface design yet?

Nathan Strand is a Photoshop expert and specialist who loves to design and create many things on Photoshop. He works with an IT firm and helps customers create their own user interfaces through Photoshop and other program platforms. He has also worked with Tasarla Tasarlat in producing outstanding logo designs for many businesses.

Wanna learn how to make more money with your website? Check the Online Profits training program!


Google Translate Autocomplete

Google Translate for desktop now shows suggestions and autocompletes your text, much like Google Search. This works for English, French, Italian, Spanish, German, Portuguese, but you have to manually pick the input language instead of relying on automatic detection.

The new feature helps you translate faster common phrases, words and expressions, but it’s not very useful for long texts.

{ Thanks, Emanuele Bartolomucci. }

The Ever-Expanding Knowledge Graph Cards

Sometimes Google’s Knowledge Graph cards use more real estate than all the other search results combined. I’ve searched for [from Paris with love] in the experimental mobile-like desktop interface and got a huge card with images, information about the movie, ratings, cast. Then Google displayed 10 search results and 3 other cards with John Travolta movies, Luc Besson movies and action movies, followed by another list of related searches.

Somehow, the list of search results felt like a placeholder for future Knowledge Graph enhancements.

Google Tests Card-Style Search Interface for Desktop

Google experiments with a desktop search UI that looks more like the mobile interface. The experiment uses the same white cards on a gray background for both search results and ads.

When the card-style layout was launched for the mobile site back in 2013, Google mentioned that the new look was “cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for”.

Google Works Better With Chrome

When you open google.com in Firefox, Safari or any other browser than Chrome, you’ll sometimes see an ad for Chrome. Usually, Google’s promotional messages suggested you should try Chrome because it’s fast, but now Google has a new ad: “Google works better with Chrome”. Clicking “Yes, get Chrome now” sends you to the regular Chrome homepage, which promotes Chrome as “one browser for your laptop, phone and tablet” since “Chrome brings your open tabs, bookmarks and recent searches from your computer to your phone or tablet, and vice versa”.

Chrome has many features that integrate Google services (translation, spell checking, reverse image search, Safe Browsing, Cloud Print) and many Google features only work in Chrome (voice search, offline Google Drive, Google Play Music uploading).

Maybe Google should link to a page that explains why “Google works better with Chrome”, since it’s not exactly obvious. A Twitter user says that “if you can’t get a 1 field 2 button form & list of results working cross-browser, you’re doing it wrong”, while another one finds that “‘@google works better with Chrome’ sounds like a bug report. Can you just fix it please?”. F. Nonnenmacher thinks that “Microsoft was sued for less than that”.

AdWords Display Optimization

Today we are going to talk about Adwords Optimization for Display traffic.  GDN (Google Display Network) has the widest display reach out of any network around.  When you have it working for you pushing leads and sales you can do some big daily and monthly numbers.  Getting a campaign dialed in however can be tricky.  In this guide I’ll be covering some manual optimization tips for GDN

AdWords Display Optimization  is part 9 of our Google Display Training Course found at http://marketingplaybook.co/adwords-display-training-guide-gdn/.  All our Adwords Courses can be found on http://marketingplaybook.co/ppc-training/  and our Adwords Search course can be found at http://marketingplaybook.co/adwords-ppc-search-training-course/

Here is a video covering real life example and ways to optimize

Automatic Optimization

Target CPA – Under Campaign Settings

Adwords Display has a few automatic options built into Adwords.  Most people are already familiar with Campaign Optimizer.  This is now being called Target CPA. With target CPA AdWords will automatically attempt to optimize for your targeted CPA goal.  In theory this is fantastic but in practice I find this to fail miserably more times then not.

For Target CPA to work with 100% confidence you nee 400 conversion in the previous 30 days.  Even with this amount of conversions I generally find my traffic volume drop off significantly when I turn on Target CPA and my actual CPA tends to climb higher.

I have however had some clear times when Target CPA actually worked and worked really well to lower my overall costs and get me more conversions with about the same amount of traffic.

campaign-setting-optimization

Enhanced CPC – Under Campaign Settings

Starting off I tend to use Manual CPC with Enhanced CPC enabled.  What this will do is bid up to 30% higher for traffic that AdWords thinks will convert better for you. This is another form of Automatic Optimization.

Optimize for Conversions – Under Campaign Settings

optimize for conversions

Showing ads expected to provide more conversions is also a great way to help boost your conversions.  As with many other AdWords settings, it can really suck when you first turn it on because it won’t really rotate enough images to determine a true winner.

Display Campaign Optimizer – Under Targeting Inside Each Adgroup

display campaign optimizer

Display Campaign Optimizer is a great way to let AdWords expand your Adgroups reach by finding more customers that closely match those converting. Generally I’ll have this option turned on by default for conservative targeting and once the campaign has 200-400 sales/leads in a 30 day period I’ll turn on Aggressive targeting and let it work it’s magic.  When this is turned on at first your CR with drop but over the next few days you should notice consistent progress to getting back to your average CR or at the very least your CPC prices drop a little so your CPA does closely match your original average CPA.

Manual Optimization

I don’t want to include a lot of fluff so I’ll get right to the point for what you can optimize manually.  I’m sure you can figure out how to best implement these suggestions.

Pause Under Performing Ads

image-optimization

You should be having more then 1 text ad going and more then 1 image ad going.  Even with Adwords automatic ad optimization I still recommend manually sorting through the data and pausing ads that are performing extremely bad.  In almost every campaign I have a few of these and they are budget bleeders.

Exclude Placements

exclude-placements

One of the most powerful features on GDN is the ability to exclude placements.  All GDN campaigns have placement information and being able to exclude placements that are not performing well is akin to on Search when using negative keywords.

Exclude Demographics

exclude-demographics

Having the ability to exclude known male and female visitors of those in a set age range or based on parental status can be a big help to a campaign.  There are plenty of times you might have a male only product or a female only product that you are wanting to promote and excluding age ranges and genders can have a huge impact on the bottom line.

This type or targeting data is not available in all countries but it continues to get better and better each year.  Generally for most advertisers I would not exclude a group off the bat.  However as conversions start to come in some times there are very clear pictures that can be painted.

Keep in mind you do not have to exclude a Gender to optimize.  You could do a positive or negative bid adjust to get you less or more of a certain kind of traffic.

Day Parting / Hour Parting

You have the ability to also bid adjust or exclude days of the week or hours of the day that are not profitable.  In most cases I do not recommend most advertisers do this unless you have set store hours and you know customers will need to be able to get a hold of you when ordering.

Location Optimization

When you are bidding on more then 1 location you have the ability to exclude or bid adjust on locations.  So if I was serving all of the U.S. and let’s say Texas just wasn’t ever getting ROI for me but was close to making money I could bid adjust -20% and see if me spending less per click could make that state profitable for me.

Normally when I’m bid adjusting I’m doing so on a Country level and not a State or City level.

 

The post AdWords Display Optimization appeared first on MarketingPlayBook.co

Android Instant Apps

Back when the desktop was king, Google used to be all about the Web and the browser. As mobile devices got more popular, browsers were no longer the most important application for many users. Specialized apps for music, video, photos, messaging, maps were much more popular because they were better suited for mobile.

Google pushed the boundaries of the mobile web with Chrome, but a few years ago it started to move on. New services like Inbox no longer have mobile web apps, Google Play Music no longer works from a mobile browser, the Google Docs mobile app no longer lets you edit documents etc. Google started to index mobile apps and link to the apps directly from Google Search. More and more sites push users to install their mobile apps, some of them display limited content and force users to install the apps to read the entire content (example: TripAdvisor).

Now Google announces a new Android feature that will make apps even more powerful. Android Instant Apps will let you launch apps without even installing them: your device will only download the required modules for displaying the content.

“With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed. As a developer, you won’t need to build a new, separate app. (…) You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean,” informs Google.

Right now, Google works with a small number of developers from BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney to refine the experience. Instant Apps will be available later this year as part of a Google Play Services update.

Instant Apps will be limited to the content you want to display (a Medium article, a B&H camera), but you’ll be able to install the full app if you like. It’s like launching a personalized trial version of the app.

While the new feature is impressive and has many potential uses, I think it will make the mobile web even less important. If Apple launches a similar feature, developers will start to close their mobile sites and the mobile web will disappear. That’s quite dangerous, since it will limit the mobile OS choice to Android and iOS. It’s much easier to create a site than an app and many apps are completely unnecessary.

Google Assistant

Sundar Pichai, Google’s CEO, mentioned in this year’s Founders’ Letter that “the next big step will be for the very concept of the ‘device’ to fade away. Over time, the computer itself — whatever its form factor — will be an intelligent assistant helping you through your day. We will move from mobile first to an AI first world.”

Right now, Google has an assistant, but it’s not that conversational. You can find it in the Google Now cards and the voice search feature. It’s there for answering quick questions, but it’s not that good for having meaningful conversations.

This is about to change, now that Google will launch its answer to Amazon’s Echo device later this year. It’s called Google Home and it’s a “voice-activated product that brings the Google assistant to any room in your house. It lets you enjoy entertainment, manage everyday tasks, and get answers from Google — all using conversational speech. With a simple voice command, you can ask Google Home to play a song, set a timer for the oven, check your flight, or turn on your lights”.

Google Home is always listening for the “OK Google” hotword, much like the Google app from your phone. It’s also a WiFi speaker with Google Cast support, so you can tell it to play music on other speakers or group it with other speakers. Google Home can even send video to your TV if you use a Chromecast or you have an Android TV.

Google Assistant is not only available in Google Home: it will also be added to the new Allo messaging app and to the Google Search app. “The assistant is conversational — an ongoing two-way dialogue between you and Google that understands your world and helps you get things done. It makes it easy to buy movie tickets while on the go, to find that perfect restaurant for your family to grab a quick bite before the movie starts, and then help you navigate to the theater.”

Somehow, Google starts to build its own ecosystem of devices that work together. Smart routers, smart speakers, smart TVs, smartwatches, home automation devices, car dashboard integration. As people use more smart devices, the Google experience is about to change and Google Assistant will become the main “interface” for interacting with Google.

{ via Google Blog }