Month: August 2015

Site Monitoring

Picture this. You spent months ironing out your PPC and media campaigns. You turned the corner and now you are at a consistent profit. You have business leads and sales coming in every day. The months of tweaking campaigns, ad copy and landing pages are now a thing of the past. You are focusing full steam ahead on servicing the clients you have and nurturing the new leads.

Midweek you realize it’s been a few days since your site produced any leads. You log into your site only to notice it’s been down for over 36 hours and you had ZERO knowledge of this. If you think this is abnormal you better think again. I can’t tell you how many times I have clicked on an Adwords ad only to be sent to a page with this site can not be found.

The fact is sites go down all the time for many different reasons. When your site goes down you need to know ASAP. This is especially true if you drive paid traffic to your site. Traffic networks don’t really care if your site is down. They are still going to charge you for each and every click.

The good news out of this is there are free and paid options out there. A service I am now using is called Sitespy.io . It sounds a little ominous because there really isn’t any spying going on. It’s simple monitoring your website to let you know if the site or any pages on the site change.

Here is a video covering how http://sitespy.io works

The post Site Monitoring appeared first on MarketingPlayBook.co

How to Email Busy Bloggers and Get Response

Do you know what happens after you click send an email to a busy blogger?

Well, you guessed it right. It gets ignored. Most top bloggers are busy. They’re extremely busy.

At an average, every influential blogger receives anything around 150 to 200 new emails every single day. Unless and until he’s a superman, he won’t get enough time to read each and every email he gets.

So what busy bloggers generally do? They ignore most of their emails!

How do they decide which emails to ignore and which ones to respond? And how can you write emails that get response?

Are you curious to find out? Let’s figure out what makes busy bloggers to read and respond to your emails. Before diving into the details, we’ll first talk about the need of sending emails to busy bloggers.

If you’re blogging for a while, you already know that, connections with top bloggers play a crucial role. If contacted correctly, influential bloggers can change your blogging career completely.

If a top/busy blogger in your niche responds to your email and does a favor, you’ll get the following perks.

  • You’ll increase your sales
  • You’ll increase your traffic
  • You’ll get more social shares
  • You’ll attract more quality links
  • And most importantly you’ll connect with the awesome people

Emailing influential bloggers and getting response is a science. Sending good emails to others will not only open the doors for you to create great relationships but you will drive more traffic and sales to your websites.

So how to approach busy bloggers through emails? Let’s find out.

Using nudges to get response

Want to get a link from top blog in your niche? Instead of directly asking for a link, use nudges.

Nudge #1: Ask them for a tweet or share

Asking others for small favors can persuade people to do big favors in the long run. If you want to get something done, instead of seeking help in the first place, do favor for others first. So when you are asking for a tweet from someone, it’s always better to build a connection with them. Follow the bloggers who you want to contact, connect with them and frequently share their stuff. That way you’ll be able to build strong connections with them and once you have posted something awesome on your blog, ask others to tweet about your stuff.

Nudge #2: Ask them for feedback

Once you are succeeded in getting a tweet from your favorite blogger, it’s time to persuade them into jumping another hoop. Ask for an honest feedback about your content.

Most bloggers won’t say no and they are always happy to help others to improve their blogs. Take this step to improve your quality of your content and keep engaging with them.

Nudge #3: Ask for a link

Now that you’ve already built good communication with your favorite blogger, ask for a link after publishing a problem solving post on your blog. Make sure the content is top notch and is very detailed that will help their readers to gain something.

What happens when you ask for a link?

Mostly you’ll end up getting a link (viola) from them because they already know you and possibly know the quality of your stuff.

It’s easier to get a link from a friend rather than a stranger, right?

Refine and repeat the process until you succeed.

All the above nudging process will be done by emails. So it’s advisable for you to hone your email writing skills. Let’s now talk about how it can be done.

What captures the attention of busy bloggers?

It’s important to know what makes a busy blogger to respond. Let’s find out what are the things that will make an influential blogger read and respond to an email and include them while writing emails to busy bloggers in the future.

Short and sweet emails

Don’t waste others time by writing long and boring emails. Brevity matters when writing emails that get response. Be concise and your email response rate will be high.

Writing short emails that convey your whole ideas and message is really hard especially if you’re a beginner. Just like anything, by practicing and learning few effective email writing strategies will help you write your emails like a pro.

Here are few suggestions for writing shorter emails.

  • Don’t beat around the bush. Just come to the point. Introduce yourself in the first line and directly talk about the subject you want to discuss.
  • Never ever write your whole story. It is the surefire way to turn off anyone with your emails. No one is interested in reading your life story in the emails.
  • Proofread thrice. Sending emails without proofreading can do more harm than good. Edit before you send the emails. And make sure your emails are grammatically correct.

Interesting subject lines

The first thing that gets noticed on any email is the subject line. If you are mailing to busiest people, you need to make sure that you have compelling subject lines that immediately grab attention. Unfortunately, most people don’t know how to write subject lines that will dramatically increase their email open rates.

If you’re one of them, don’t fret much here are few tips for writing stunning subject lines that increase your email open rates.

  • The best email subject lines are always short and they give clear ideas to open your emails.
  • Never sound like a sales guy. Don’t use cheesy words (or capital letters) to grab the attention of others. They won’t get you any attention, they often turn off the people.
  • Using names on the subject lines is always better. It adds personalization and originality to the emails you write.
  • Keeping your subject line to under 60 characters or less is one of the best email subject line writing strategies to boost your open rates.

Personalization is key

When writing emails, use names of the people. This adds extra value to your emails. People always love when someone mentions their name.

Never send an email by pitching something like “Hi there” etc., It’s always better to use names from the beginning of the email to the end. Why should anyone respond to your emails if you don’t have enough time to even find out their name?

Win/win approach

“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar

No one will help you by default. You have to help others before you seek out help.

Blogosphere works on win/win approach. If you help others, they will reciprocate. In the beginning, when you have no real online connection with others, offer help without wanting to get anything in return.

This strategy works like a charm if you are focusing on getting massive results in the long run. If you want a tweet from your favorite blogger, instead of asking him directly, follow him on twitter and frequently retweet their stuff. If you want to get a link from a blog make sure to frequently linking out to the blog you are targeting.

Before asking for any help, make sure to do it first from your end.

End every email with a proper call to action

Want to get the response from busy bloggers? Make sure to include a clear call to action at the end of every email you write.

If there’s only one effective thing that bring you great results from your emails, it is the “effective call to action”. Never end your emails without including a call to action if you want to get a response or help.

Include social proof

If you want to immediately grab the attention of other bloggers, make sure to include social proof in your emails. For instance, let’s say you want to write a guest post for a top blog in your niche, instead of randomly pitching the top blogger, you can send few of your writing samples to add more value to your email pitch.

Few email samples that are proven to get response

Here I’m going to give you few email samples that got more email responses. Just observe the pattern and you can use these email samples for almost anything from asking a tweet to landing a guest post on top blog.

If you’re asking for a tweet or link:

Hi [name],

Just linked to you from my blog [include the post URL]. If you like it, I’d appreciate a tweet from you. If you think the post is highly relevant to your blog readers, you can even link to it.

Cheers,

Your name

Why it works?

The above email is really short and you’re not beating around the bush to get a tweet or link from the bloggers you have linked it. If they really like your post, they will tweet about it. If they really read your post and find it useful, they may even link to it.

If you’re seeking help:

Hi [name],

My name is [name] and I blog at [blog url]. I’m a regular reader of your blog and I’m really inspired with your writing.

I need a feedback from you. My blog is [mention the problem, lack of traffic or sales or anything].

I hope I’ll get an insightful suggestion from you to solve this.

Awaiting for your reply.

Why it works?

The above email pitch is super short and you’re directly asking for the feedback. If the busy bloggers in your niche find your problem painful, they will either create a specific blog post for you or they’ll email you about solving your problem. Both are good!

If you want to send a guest post pitch to a busy blogger

Hi [name],

My name is [name] who blogs at [blog name]. I know you’re a busy blogger so I’ll directly come to the point.

I’ve noticed the blog readers mostly enjoy [type of content]. And I’ve written a detailed guest post solving [a particular problem], I hope your readers would find it really helpful. If love the guest post idea, please see the attachment for the guest post.

Just in case if you want to see my writing abilities.

[2 to 3 writing samples]

Let me know what you think.

Why it works?

The guest post pitch shared above is short and really effective. You’ve introduced yourself and you also said that you’re a loyal reader to the blog you’re going to pitch. You’re also sending your writing samples by including a detailed post on particular problem. Mostly, you’ll get a yes if they think your post is unique and really helpful for their readers.

Final thoughts about emailing busy people to get response

Your online success largely depends on creating great emails. If you don’t learn compelling email writing strategies, you will suffer later. Effective email writing also helps you connect with the great people in your industry.

But the only problem with emailing busy people is that your email gets ignored most of the time (especially if you don’t know how to write emails).

It doesn’t matter whether if you want to set up a skype call or ask for an advice from an influential blogger in your niche, if used proven email scripts, you’ll definitely get a response.

As you can see, I’ve included a lot of interesting things that capture the attention of busy bloggers. So make sure to use most of them to get a response from the top bloggers in your niche. Also use the email samples shared in the post to your advantage. You can directly use them or make some changes to your needs.

Hopefully the tips and strategies mentioned in this detailed guide will help you approach busy bloggers.

Wanna learn how to make more money with your website? Check the Online Profits training program!


Quickly Copy Google’s Translations

Google Translate added a few years ago a “select all” button that automatically selected the translation, so you could easily copy the text and paste it in an email message, a document or somewhere else. In Chrome, the “select all” has been replaced with a new “copy” button that selects the entire translation and copies the text to the clipboard. The nice thing is that this feature uses HTML5, not Flash. Unfortunately, the new feature is only available in Chrome and all the other browsers still get the old “select all” button.

You can still click the star button to save a translation to the phrasebook or copy the URL generated by Google Translate, which includes the original text.

{ Thanks, Alireza Eskandarpour Shoferi. }

YouTube’s Red Settings

To make it more obvious that a certain option is enabled, YouTube player’s settings menu changes the color of the menu item to red. For example, if annotations are enabled, the “annotations” menu item is red.

Mouse over a red setting and it temporarily becomes black. Disable the setting and it switches to black. Previously, only the radio box was red and I think it looked better.

Google’s Blue Tabs

Google lets you switch between its specialized search engines and check image results, video results, news articles, books, Google Maps results and more. The active tab was red, but now it switched to blue.

Here’s a screenshot that shows the blue tab:

… and a screenshot that shows the old red tab:

Inline Search Results in Mobile Google Search?

Google’s goal used to be sending users as quickly as possible to the best sites that answered their questions. Smartphone’s popularity changed this and Google started to show detailed answers that used information from other sites. On-the-go users don’t have much time to check multiple search results and find their answers, many sites aren’t optimized for mobile, mobile data is still expensive and users have to deal with slow Internet connections.

Brandon Giesing noticed an interesting question from Google Opinion Rewards: “Imagine you’re Googling on your phone. Compared to tapping on a regular search result, would tapping on a result that expanded to reveal content below where you tapped would be… much worse/worse/similar/better/much better?” It looks like Google considers adding a feature that loads the content of a search result inline, probably from Google Cache.

{ Thanks, Brandon. }

Have Customers Who Need Images? Check Out Bigstock Ambassador

As you probably know, word of mouth is paramount in every segment today. The explosion of social media and review sites made sharing your opinion about a service or product incredibly easy. If you have readers or customers who need royalty-free photos, you should become a Bigstock Ambassador.

First of all, if you have a blog or website and is not using affiliate marketing to monetize it, you are missing out. Affiliate marketing is when you promote the products or services of another company, and whenever you referrer refer a lead or customer, you earn a commission.

It’s a great way to generate some revenue from your website because it can be very profitable, and it demands very little work from your part.

The only tricky part is to find the right affiliate programs to promote. Some of them promise big commissions, but after you start promoting them you realize that none of your readers or subscribers is interested.

affiliate-money

One thing you can look out for are affiliate programs that pay you even for free trials. This means that your referrals will just need to sign-up for the free trial and you’ll already earn something.

If you want a recommendation of such a program, check out the Bigstock Ambassador one. They pay $10 for every free trial signup you refer to them.

Bigstock is one of the largest marketplaces for images and video (owned by Shutterstock), and all designers, website owners and small businesses use stock images these days, either for a web page or a PowerPoint presentation.

Check it out! Visit Bigstock.com

Wanna learn how to make more money with your website? Check the Online Profits training program!


Help on Social: Answer Questions About Google

The more you think about it, the more you realize that Google’s next acquisition could be Twitter. Why not buy Twitter, now that Google+ is an also-ran and Facebook is more powerful than ever?

After integrating Twitter with Google Search, now Google launches Help on Social, “a new way to ask and answer Google questions on Twitter”. Help on Social is powered by Conversocial and brings together Google product questions from across Twitter so you can ask questions or help others. Just add #gHelp to your question.

Help on Social requires to create a profile, connect your Twitter account and select the Google products that interest you. You can then find tabs with answered, unanswered and pinned questions. Why would you answer questions about Google? You can win points and become a Top Contributor.

{ Thanks, Stefan and David. }

Google OnHub: Smart Router for Internet of Things

Google is all about the Web: it develops the most popular browser and mobile operating system, it has a public DNS service, it provides broadband Internet (Google Fiber) and wireless service (Project Fi). So why not build a router to improve your Internet connection and make your router as smart and easy to use as your smartphone?

Google partnered with TP-LINK to build OnHub, a next-generation router for the Internet of Things. It’s not the fastest router (AC 1900 Mbps), it’s not the most expensive router ($199.99) and it’s not the best router for power users. Instead, Google focused on providing the best experience for regular users, much like Apple and its Airport devices.

“We replaced unruly cords and blinking lights with internal antennas and subtle, useful lighting, so you’ll be happy placing OnHub out in the open, where your router performs its best. A unique antenna design and smart software keep working in the background, automatically adjusting OnHub to avoid interference and keep your network at peak performance. You can even prioritize a device, so that your most important activity — like streaming your favorite show — gets the fastest speed,” mentions Google.

There are mobile apps for Android and iOS which let you setup the router, change the settings and check the stats. A Google account is required and Google saves all the settings online, except for the WiFi password. Google’s OnHub downloads and installs new versions of the firmware automatically and the best thing is that the router doesn’t restart, so it doesn’t interrupt your connection

OnHub is designed for Internet of Things and it supports Bluetooth Smart Ready, Weave (Nest protocol for the Internet of Things), IEEE 802.15.4 (a standard that focuses on low-speed connections between devices).

You can pre-order OnHub from Google Store, Amazon and other sites in the US and it will ship in the coming weeks. It will also be available for sale in retail stores in the U.S. and in Canada. Google plans to release a second OnHub device later this year, in partnership with ASUS.

Organize Albums in Google Photos

There are many Google+ Photos features that are missing from Google Photos. You can remove a few features from the list: reordering photos in an album, changing the album’s cover and editing the timestamp for photos.

Just click the new “edit” button when opening an album and reorder photos using drag and drop. You can also add photos from other albums.

Open a photo, click the info icon and then click the edit button next to the date and time if you want to change them.

Another recently added feature: changing the album cover. Open a photo from an album, click the 3-dot menu icon and select “use as album cover”.

{ via +GooglePhotos }