Month: August 2018

How to Find and Hire Freelancers to Help Skyrocket Your Blog’s Success

One of the biggest advantages the internet brought is the power it gave people to rewrite their life stories.
From E-commerce sites to bloggers to freelance writers and everyone else in-between, many self-made millionaires owe their success to the internet.

And if you are a blogger and working your way up to 6-figures, you’re probably wondering how others manage to run a thriving blog without getting burnt out.

Yes, from outside it looks as easy as publishing a couple of blog posts a week and then waiting to hear the cash register chiming.

But once inside, it is not as glamorous and simple as it looks.

So how do they make it?


They hire freelancers.

And good ones at that.

That’s why I want to let you in on this trade secret so you too can thrive and run a successful blog.

How do you find and hire freelance writers who will help you build and grow a successful blog?

Let me show you how.

1. Decide that You Need a Freelancer

Blogging is hard work.

And a lot of it at that.

What with the need to do keyword research, coming up with headlines that suck readers into your posts, the actual writing itself, social media, graphics and website design, and running the business as well.

Yes, your blog is a business and it should be treated as such.

And one thing every entrepreneur knows is that they can’t succeed on their own.

This is where freelancers come in.

If your blog is a business project, then you need help.

Once you determine this fact, it helps you have the mindset that hiring a freelance writer is a necessary business expense.

2. Determine What You Need to Outsource

With so many things that demand your attention, it is crucial that you determine which tasks you will hand over to your freelancer and which you’d rather do yourself.

If writing is not your best strength, then that is what you will have to outsource. On the other hand, if you’re a good writer (and you love writing), perhaps you can hire a freelancer to do other tasks such as your graphics or social media.

The key is to free up time to do what you do best while giving someone better those tasks you’re not so good at.

3. Decide How Much You’re Willing to Spend

Before you go out there and get the best freelancer, set a budget that you will stick to.

This budget will help you when it comes to negotiating rates and the amount of work you will give your freelancer.

It will also help you have a rough idea of how long you will retain the freelancer for.

In working out your budget you will have to factor in your blogs profitability, going rates for the task(s) you want to outsource, and other factors legal or otherwise.

4. Design a Clear Job Description

Once you’ve decided on which task(s) you need to outsource, your budget, and the timeline, the next step is to craft a very clear job description that you will post on relevant avenues (like Freelancemyway) to attract and hire the right freelancers.

A poorly drawn up job description will cost you time as you will end up receiving inquiries from people who are not even a perfect fit for the job.

In your job description be clear about what you expect from the freelancer in terms of qualifications and qualities and also what you are offering and your payment method.

When you are done, post the ad with the job description and wait for the fish to start nibbling (and pray that you get a pool of great freelancers to choose from).

If you have friends in your network who have worked with freelancers before, you can even ask them for recommendations.

5. Dig Out the Right Candidates

Once you have a large enough pool of applicants, the next step is to dig out the diamonds from the plain glass.
Two great ways to do that are by sending them a test (paid or not) or by setting up an interview.

With modern technology, both methods are relatively easy to implement. If you go the way of a test, you can use a collaboration platform such as Trello or Google Suite to facilitate the sharing of files.

If you go the way of an interview, what better way than face time on Skype? The biggest advantage with a Skype (or Zoom) interview is that it’s easier to get to know the kind of person you are hiring as you will be able to read their body language through the interview.

6. Draw Up a Contract

Once you have selected the freelancer(s) you deem a good fit for your blog, you’ll have to draw up a contract and have both parties sign.

A contract serves a two-fold purpose:

To put in writing the responsibilities and boundaries of both parties. This will include deliverables and timelines.

To protect both parties in the case of a breach of contract.

Apart from a contract, another important document you will need to have your freelancer sign is an NDA, or non-disclosure agreement. This will bind the freelancer to keep their work for you just that – your work and property.

7. Define Your Communication Process

One other aspect that is crucial when hiring a freelancer is the communication process. In this freelance economy, a team can be spread across several time zones, making it paramount to establish your communication method.

The communication method should include your primary communication platform, process, and primary time zone.

Freelancers – The Key to Taking Your Blog to the Next Level

If you’re looking to take your blog to a whole new level, you can’t do it alone. The blogosphere is full of examples of those who tried – and crashed.

You need not be content with the plateau stage that your blog is at right now. All you need do is find and hire a good freelancer (or a team) to give your blog the steam and fresh vitality it needs to skyrocket (in traffic and profits).

So go ahead, take this roadmap and head for the stars.

Original post: How to Find and Hire Freelancers to Help Skyrocket Your Blog’s Success

Why User Reviews are Essential for Any Website

The concept of reputation marketing has really begun to take off in recent years. Companies are starting to realize that obtaining the right reviews from happy customers and users has a huge number of benefits. After all, word of mouth marketing is the most powerful advertising strategy in the world today. Consumers value the opinions of their fellow customers more than any marketing message produced by a business. Ever since Google began showing star reviews in search engine results, the demand for user reviews on websites has continued to grow. Here, we’re going to look at just three of the reasons why user reviews are essential to any website.

They Help you Rank Higher in the Search Results

First of all, reviews and ratings are crucial to gaining a better ranking on the search engine result pages. A study by Moz in 2017 found that review signals make up about 13% of the ranking power that Google uses to decide where your website should appear in relation to certain keywords and phrases. That means that reviews are the fifth most important factor in SEO. Hosting reviews on your website also ensures that your customers can find the information they need on your site, rather than looking for it elsewhere. This gives your consumers more reasons to stick around and read your content, leading to higher engagement.

Positive Reviews Improve Click-Through Rates

While reviews can help you to rank higher on the search engine pages, they can also convince more customers to click through onto your website. According to a recent study, 56% of consumers will prefer to visit a website that has online reviews. Even Reviews on other website can help to improve your access to traffic and leads. For instance, the StockTwits review not only teaches people what they need to know about an important stock-trading social platform, it also encourages more people to go and check out that social channel too.

Positive Reviews Build Trust

Finally, positive reviews help to develop trust with your potential customers. As all companies know, faith is the holy grail of marketing, because it’s ultimately what convinces people to buy from your brand. Around 9 out of 10 customers say that they figure out whether they can trust a business by reading around 10 reviews. Of course, this doesn’t mean that you should stop getting reviews from your customers after you’ve had ten testimonials sent in. Building a strong reputation for your business is an ongoing process, so make sure that you encourage as much feedback as possible. Everything from pictures of customers posing with their new product on social media, to case studies with B2B brands, can help a company to generate a more positive presence online.

While the concepts of word of mouth referrals and reviews have been around for some time now, they’re becoming increasingly popular as companies begin to realize how important it is to protect and build their reputation in a social world. In an environment where everyone is connected and informed, reviews are more important than ever.

Original post: Why User Reviews are Essential for Any Website

Buying Domain Names – 6 Mistakes to Avoid

What do you do when you have another brilliant idea? You buy the domain name before anyone else has the same brainwave.

One year later when renewal reminders start coming in, you realise it wasn’t such a good idea in the first place. The cost of your renewals comes to hundreds of pounds a year.


It’s time to take back control.

Mistake 1 – Falling for Every Special Offer

You see an ad for .com domains at £1 each, and you are tempted to buy a few for ideas you have had simmering at the back of your mind for a few months. Then you decide to buy the or .eu domain to go with the .com one. It is so easy for mission creep to sneak up on you, and the bill at checkout is higher than the £2 you were planning on.

Special Offer Syndrome also leads to Mistake 2.

Mistake 2 – Buying from Different Domain Name Registrars

When you click on promotions from different registrars, it is easy to lose track of your domain name catalogue. If your domains are scattered around the virtual world, you end up with thirty or more addresses without even realising it.

If you buy from one site, you see a list of your current investments every time you log in, so you are reminded of URLs you own already and perhaps think twice before adding any more to the list.

Consider limiting your domain purchases to two registrars. You can then compare prices whenever you need a new web address, and find the best bargain at the time.

Mistake 3 – Extras

Registrars make their money on the extras: This is why you will see Domain Privacy as a default extra with every Address you buy. Uncheck the box and save up to £30 per domain.

Domain privacy is mostly unnecessary for Europeans (even after Brexit) because Whois data is automatically masked, even for domains you bought years ago.

The screenshot above shows what a Whois search shows for a typical domain name with a British owner. Domain privacy is granted for free post-GDPR to all Europeans.

Other extras include automatic backups, SSL certificate and access to a website builder. Read the small print and consider carefully, whether you need these before clicking on them: They may be free on initial purchase of a new domain but will usually need to be paid for on renewal.

Mistake 4 – Using Foreign Registrars

Use a site that prices domains in your own currency.

It is very tempting for a Briton who sees prices in US dollars, to think of the cost as in ‘Monopoly® money’ and to spend more than you were planning to.

You will also be hit by high currency conversion fees unless you have USD in your PayPal account and pay a dollar-denominated bill using your PayPal dollars.

Mistake 5 – Using a Registrar that Sells Your Search Data
Many registrars sell your search data. If you search for for your current brainwave on most name reselling sites, those sites will sell the fact that you have made that search to domain sitting parasites who may buy the domain in the hope of gouging you for hundreds of pounds. If they can’t resell the name, they return it as unwanted within two weeks, get a refund and are not out of pocket.

Search for a UK domain name registrar that guarantees your search privacy – Raise a question in the instant chat window most sites use, and you get an unequivocal answer before running any searches.

Mistake 6 – Buying Every Variation of Your Domain
Resist the temptation to buy every domain extension for your chosen site name. You could spend hundreds of pounds and still not cover every angle. If someone wants to set up a site with a similar name, they will find a way to do so.

However, realistically nobody is likely to be remotely interested in you or your new site.
Limit yourself to the .com and the domains if you are targeting international as well as UK niche groups. Look at .London domain if you are targeting London users, and consider a .eu domain extension if your probable users are based in the EU. Other than those exceptions, keep it simple and save your money.

Long Story Short
Buy from a local name register you can trust, only buy domain names you are likely to use and avoid unnecessary extras. Investing in domain names is a growing business, but you need to be careful about quality if you are thinking of re-selling.

Original post: Buying Domain Names – 6 Mistakes to Avoid

5 Ways To Translate Your Website

As you begin to think about getting your website translated, you might be tempted to search the internet for the keyword “translate website.” While this will provide you with a range of results, copy and pasting your website into Google Web Translation may not be the most effective route to take.

Your brand may be at risk if you use the Google Web Translation tool, and the same goes for your company’s overall reputation. You may end up getting a lower share of search results than you deserve, due to errors, misspellings or text that offends readers, simply by dint of the fact that it is not an accurate translation.

A total of 27 percent of the top 100,000 websites are in English, according to BuiltWith Insights. The remaining websites are non-English sites, and this goes to show the power of using localisation to reach customers located all over the world.

The Google Translate widget just can’t provide you with the kind of localisation you need to engage with international visitors, or give you that professional appearance you are aiming for with your company message. Hoping that you have the right translation for your audience just isn’t enough.

To help, we’ve provided five key ways you can translate and localise your website, including the pros and cons of each option. Here’s what you need to understand about website translation.

#1 Translation Through Copy & Paste

The Premise
Copying and pasting your web content for translation is easy to do. It requires minimal effort and can provide results quickly. You do not have to rely on the technology of your website or any other platform to make it happen. Your webmaster will simply copy your web content and paste it into a Google Sheet. Here, a translator will do the necessary translations, and you can paste the new text into the localised pages of your website when their work is done.

Getting Started
Create a Google Drive folder for your web text;
Create a Google Sheet and paste your web copy into it, for the translator to access in the Google Drive folder;
Share your Google Drive folder with your translation service or with TRAVOD;
Once this is done, you can copy the text from the updated Google Sheets into your website.

Quality Control
This is not a fool-proof system for your web translation task. Errors can occur during the copying and pasting phase. You might inadvertently copy the same text twice or paste it several times in the Google Sheet. Sentences might be missed out. A whole array of mistakes can occur. Your translator will be unable to spot these errors because they were not involved in the copying and pasting process.

Total Cost
You won’t have any technology-related costs with the copy and paste method since it does not require the use of your website. You will only incur the translation fees from your translation provider or TRAVOD project manager. You will also have to dedicate some time and resources to the copy and paste translation process.

#2 Translating With A Plugin Tool

If you have an e-commerce or CMS site, you may be interested in a plugin-based translation platform. Applications such as Shopify, BigCommerce, WordPress, Drupal, WIX, and others use translation plugin tools. With these plugins, you can easily share your website with your translation provider or TRAVOD, to provide them with access to your content. Your translator is able to translate the content directly into your website. You’ll have real-time updates and won’t have to worry about any interruptions with your website.

Getting Started
Search for a translation plugin through your website platform’s marketplace (options include the Shopify translation plugin, WordPress translation plugin, etc., depending on the platform you have);
Give your translator your CMS or e-commerce platform login;
Your translator or TRAVOD will localise your web pages based on the content that is currently provided on your website;
Once you are fully satisfied with the translation quality, publish your new localised web pages.

Quality Control
Webmasters will find that plugin-based translation is the best option as it allows for real-time publishing of your new translated copy. This also helps to eliminate any potential errors that might occur when you copy and paste text.

Total Cost
Plugin-based translation is relatively affordable. Some translation plugins are free, while others cost in the region of $15. There are plenty of free plugins that will provide you with quality results. Your only other cost when it comes to plugin translations is the fee from your translation agency.

#3 Translation Through Dynamic Content

The use of dynamic-based content for translation combines all the methods we’ve discussed so far and takes them one step further. In this approach, a translator is able to translate the content with a visual editor. This avoids the need to create and upload documents manually, a process wherein errors can occur. You will have a higher quality web translation of your localised content with as much as 100 percent accuracy, provided through the translation syntax and context. The original language intent will also remain in place. Dynamic content is only offered by a few translation companies.
This is the easiest way to localise your website from the point of view of your webmaster. Everything is done virtually by the translator cloud network, including the publishing.

Getting Started
Sign up with a translation provider that offers this service;
Add the code snippet that is provided to you to your website. Instructions will be included;
A translator will translate your website and save all the content to the cloud network space;
Review the translated work and publish the updates to your website.

Quality Control
With dynamic content, you are able to retain the context as well as the intended meaning of the original message on your website, irrespective of the language. This is the easiest way to localise your website, as the translator is able to provide better phrasing and a word count that meets the needs of the page layout.

Total Cost
There is typically a monthly subscription fee for dynamic content translation, since it is saved to the cloud. The monthly fee usually covers cloud uses and delivery.

You can expect pricing of around $29 to $400 per month, depending on the complexity and needs of your website.

#4 Translation Through Word Extraction

For more complex websites, word extraction translation may be used. This is good for websites that contain a large number of sub-pages, different content workflows, animation within the content, or an unstructured page layout. To localise these pages, a scraping tool is used to extract the text from the website automatically.

It is then forwarded to the translator, who will convert it as necessary. Because automation is used, no text ends up missing during the extraction or scraping process.

Getting Started
In order to implement word extraction translation, you will need to have a good understanding of content scraping, content indexing, content spidering, and how these tools work. Not every webmaster is well-versed in this area. To employ word extraction translation, it is best if you hire a translation agency that provides this service and extracts your text from your website.

Quality Control
You may not have the best quality results when using word extraction translation. While all of your content from your website is translated, the context, structure, and syntax are lost when the text is scraped. The new translated content will have a very different feel and appearance when compared to the original text. You may find the translated content acceptable as long as there is no interference with the text or the subtleties used when it is released to the content database.

Total Cost
A webmaster can use scraping tools, data extraction tools or website extraction tools which are nominally priced at $50 to $200. If your webmaster does not have experience of using these tools, they can work directly with a translation agency that may include these tools as part of their services for free.

#5 Translation Through File Extraction

To provide you with the easiest way to localise your website, many translation companies offer file extraction. Using the FTP to access your website, the translation provider will export the raw data files and database content for you.

The translator service will translate your website content and push it back to your website through the FTP. This is a common method used for localisation, but it can cause issues for your company. Dynamic web pages may struggle, and the same goes for complex sites.

Getting Started
File extraction is a straightforward process:
Create file access permission for the translation company you are working with, through the FTP or Cpanel;
The text will be converted by your translator;
The new files will be re-uploaded to your web server and published.

Quality Control
File extraction is an effective way to perform the localisation of your website.

Your website content will retain its logical order and intended meaning as the translator is able to translate your text while looking directly at the website. A potential downside, however, is that Javascript can cause issues with hidden elements that may affect the website’s appearance and function. When a translator is unable to see the hidden text, they may miss these translations. File extraction is really ideal for a simple website as it is easy for you and the translator. More complex websites will not do well with file extraction translation.

Total Cost
There is no cost to file extraction translation besides the fees you would pay to your translation service provider. Your webmaster should have access to your Cpanel and FTP account.

Over the last 20 years, there has been a great deal of change in terms of the ways you can perform website translation. Technology has made the process easier and quicker. Employing the right translation method for your website can ensure you receive the highest quality results from the localisation process, for the benefit of your customers.

New technologies have made it possible to translate both basic and complex websites in a matter of hours, as opposed to the 30 days it took to provide translation 20 years ago. Keep in mind that as more and more visitors come to your website, the need for localised content becomes ever greater. This will keep them engaged in your website and allow you to increase your business revenue through sales.

Do you have a website project that requires translation?

Let our team of translators help. Get in touch, and we will have a translation expert contact you with an affordable quote and proposed delivery date.

Original post: 5 Ways To Translate Your Website

Headlines, Titles, and Headers: Grabbing Your Blog Readers Attention

The attention span of the average user has declined rather drastically over the last decade and a half. In order to engage with your blog readers in any meaningful way, you have to grab their attention right away. Learning to use titles, headlines, and headers in a strategic fashion will go a long way toward helping you in this regard.

Hooking Your Readers and Reeling Them In

In 2015, the average attention span for humans had dropped from 12 seconds to eight seconds. Since then, a lot of focus has been given to the idea of human attention as it relates to marketing, sales, and internet browsing tendencies. And whether it’s eight seconds, 12 seconds, or 15 seconds, the reality is that today’s online users and customers can’t stay focused for very long before getting distracted and moving on to another task. It’s just the way the brain works.

From a blogging perspective, this is highly problematic. The average person needs four or five minutes of sustained focus in order to read a 1,000-word post. A few seconds of focus hardly allows readers to move past the first paragraph.

The good news is that you can get readers to pay attention for longer periods of time – but you only have a few seconds to win them over. This puts added weight on your headlines, titles, and headers.

4 Tips for Attention-Grabbing Headlines, Titles, and Headers

There’s no secret recipe or proprietary formula for grabbing the attention of your blog visitors, but here are a few suggestions you may find helpful:

Show Your Readers Why They Should Care

The first step is to give your visitors a reason to care. In other words, it should be evident from the very start as to why your content is worth consuming. The more blatant you are in answering this internal question, the better the results will be.

This page from is a great example. Notice how the header includes a clear value statement/call-to-action: “Hey New Jersey…One call right now gets top-dollar for your car today.” The statement is specific (targeting New Jersey readers), simple (one call), and timely (today). Assuming the right visitors are being funneled to the page, this header will be highly effective in pushing people further down the page and quickly appealing to their emotions and decision-making capacities.

Always put yourself in your readers’ shoes and ask the question, why should they care? If there isn’t an obvious value statement or call-to-action in the headline, title, or header, you aren’t doing an adequate job of answering this question in a straightforward manner.

Write Captivating Headlines

“The headline accounts for up to 50% of your blog post’s effectiveness. If you fail to make it powerful and clickable, every other marketing step that you take will be a total waste of time,” successful blogger and internet marketer Neil Patel explains.

There are numerous tips, tricks, and hacks you can use to develop captivating headlines, but it ultimately comes down to appealing to your target audience. What is it that motivates your readers to click and read?

Patel likes to use concrete numbers and data points in the headline, if at all possible. This level of specificity really draws people in and encourages them to take the content seriously.

Keep it Short and Simple

The size of your headlines and titles – in terms of word length and number of characters – is critically important. While every situation will be different, Outbrain reports that headlines with eight words have a 21 percent higher click-through rate than the average title. Having said that, somewhere between 7 and 12 words is considered ideal.

Keep People Guessing

If you give everything away in the header of a blog post, there really isn’t much left for the reader to discover. You want to be descriptive in your titles, yet keep people guessing.

Here’s a recent example from TIME. The title reads: Is Hummus Actually Healthy? Here’s What the Experts Say. The headline itself makes a slight revelation, but you have to read on in order to get the real answer. This is a great example of a well-crafted headline that keeps readers engaged.

Nail the First Impression

Grabbing a reader’s attention in an over-stimulated world where focus is hard to come by is a huge challenge, to say the least. From a blogging perspective, it all starts with the first impression. You have nanoseconds to show visitors why your content is worth consuming. Getting your headlines, titles, and headers right will go a long way towards helping you engage your readers in a meaningful way.

Original post: Headlines, Titles, and Headers: Grabbing Your Blog Readers Attention

Things To Consider When Setting Up Your Online Business

As technology improves, more people are opting for setting up their businesses online. With little experience, it can be difficult to know where to start when you are getting your online business on track. There are lots of things that you should consider if you want it to be a success. Here, we are going to give you some tips on how to effectively set up your online business.

Give Good Customer Service
One of the worst things that you can do when you are setting up your online business is to forget about giving customer service. If you had a physical store you would always provide the best standard of service, so shouldn’t it be the same with your online business? Think about ways that you can add some customer service elements like adding a live chat feature or a contact form that will let you get back to the customers.

Get Business Insurance
Just because your business is online doesn’t mean that you don’t need to think about the different insurance types that you’ll need. Sure, you might not need property insurance, but you still need to think about ensuring you have the legally required level of protection. Policies like professional indemnity insurance and liability cover may we well be necessary.

If you aren’t familiar with the types of insurance available to online businesses, then make sure to get some advice from the experts. New research on the risks faced by digital SMEs is released regularly by Hiscox, highlighting the increasing need for cyber risk cover. Or perhaps the protection you need can be provided in one insurance package, such as those listed on Premier Line, in which case you’ll want to focus on comparing quotes and finding the policy for you.

You Don’t Need Every Social Account
Social media is key in the marketing world right now, so you need to make sure that your online business is there, ready to be found by potential customers. It is important to remember, however, that you don’t need to be present on every single social media site. It is likely that you have a lot to handle in your business and so you won’t be able to post content on every account as often as you would like . This is why you should pick a few social media sites and commit to posting on them often.

Don’t Get Distracted By The Little Things
Our final tip for those who are thinking of starting an online business is to not get too distracted by the little things. Of course, you need to spend time working on your website and making sure that all of your marketing materials are perfect, but you can’t let yourself get bogged down by them. Business owners often find that they miss the mark with their business because they spent too long worrying about how their logo looked. Make sure that everything looks great and works properly but be prepared to let go and move your business on to ensure success.

Follow our tips if you want to make sure that your online business goes off without a hitch. Do your research on legal issues and insurance and don’t spread yourself too thin if you want to be a success.

Original post: Things To Consider When Setting Up Your Online Business