Month: November 2017

5 Tips for Crafting Higher Converting Long-Form Content

Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources into.

What’s the Secret to High Converting Long-From Content?

Marketers are always arguing about which type of content they should invest in and which formats yield the best returns, but at the end of the day, nothing beats long-form content. It’s the answer to just about every need or marketing goal.

“Ultimately, you should create long-form content because it will get you more of what you want: more online visibility (social shares, links), more proof of your authority and industry expertise, and more material for altruistic community building and engagement,” content marketing specialist Emma Siemasko explains.

The challenge lies in creating high converting long-form content that’s engaging, not boring. In pursuit of this goal, here are a few suggestions you may find helpful:

1. Choose the Right Topic

It all starts with topic selection. If you choose a topic that’s boring or irrelevant to your audience, you’ll find it difficult to engage your readers, regardless of how you structure the post.

In order to choose the right topic, you have to know what your audience wants. Thankfully, social listening tools give marketers the ability to observe what audiences are searching for and discussing. Pay attention and they’ll point you in the right direction.

2. Craft a Compelling Intro

You’ve probably run across the statistic that says the average person now has a shorter attention span than a goldfish. While sobering, this reveals just how important it is to hook people from the very start of a piece of content.

In addition to a magnetic headline, long-form content needs a compelling introduction. You don’t have enough margin for error to start off slow. Get the reader hooked within the first couple of sentences and your conversion rate will be much healthier.

3. Provide a Table of Contents

If you have a piece of content that’s 3,000, 5,000, or 7,000-plus words, you need to consider the searchability of your article. Very few of your readers are going to start at the beginning and read all the way to completion. Most are going to skim and search for the parts that they find interesting or relevant.

Recognizing that your readers are skimmers, it’s helpful to give them some guidance. One effective technique is to implement a “table of contents” at the beginning of the article. (You can see an example in this Nutrisystem review from Training in the Bay.)

4. Use Plenty of Visuals

In today’s day and age, it’s almost impossible to produce an effective piece of long-form content without including compelling visuals. In fact, the highest converting pieces of long-form content feature a variety of different content mediums. (This article from the New York Times is a great example.)

5. Maintain a Consistent and Engaging Voice

Because most marketing teams produce long-form content in multiple sessions – as opposed to a single writing session – the end product often feels choppy. Make sure you’re prioritizing consistency in your voice and focus on seamless transitions in the copyediting process.

6. Move Past Shallow Content

Short-form content has value – in fact, social media platforms like Twitter and Instagram have made it relevant again – but from a larger digital marketing perspective, you have to move past “shallow” content and invest in long-form, information-rich content that generates leads and drives revenue.

Hopefully the tips featured in this article will help you make progress in this area.

Original post: 5 Tips for Crafting Higher Converting Long-Form Content

Launching of – Graphic Design Making Tool

If you’ve ever tried to find help to make the perfect custom graphics for your site, social media page, or web store, you know that finding the right graphic designer is a challenge. Sometimes the top talent is far too expensive or two complex and artsy for your project. Those who are affordable might be unavailable or create work a little too sloppy for your needs.

The web has long had DIY solutions to these problems, with template-based DIY design solutions, as well as digital stock image warehouses. There are problems with both models. For the DIY design solutions, there was often more time and talent required of the home designer than was actually available. For the stock photo bunkers, it was often hard to find images that were just right. We all know how canned and phony stock images can look on professional websites. There had to be some solution.

Crello is that solution, because they combine the best of both worlds, allowing users to select from templates and stock visual content, while giving them all the easy resources they need to customize this content and make it their own. Crello hits all the right buttons, being remarkably easy and intuitive to use, powerful and versatile enough to give each user exactly what they are looking for, and with more than enough available content to get anyone started. Did we mention it’s also free?

If you were to create a custom social media post, for example, you’d start out by choosing from one of Crello’s many templates, available in a variety of styles. From here you’d stretch or shrink it to the proportions that are best for you. Your customization options are just beginning; now you’ll use filters to adjust the colors and shading of the images in the template. You would then add your own text in any appearance you desire, and move it around to the places you think it looks best. Then you can add unique touches of your own: extra images and details that make the image look like it came from a custom design source, not from a template. Crello doesn’t put watermarks on these images, so no one will know your secret, though with its ease of use and great results, we think you’ll be telling your friends about Crello.

Crello has more than 60,000,000 HD images to choose from, more than 6000 templates, and thousands of extra patterns, icons, and shapes to spice up your content. You can even create animated content with Crello, something that no one will think that you were able to get from a DIY solution. You’ll have some paid features to choose from on Crello, but its core functions are totally free. You may be surprised at just how far the free service will take you. People will mistake your work for a professional’s, and you’ll do even better work as you gain more experience and ideas.

Crello isn’t out to kill professional graphic design, but they are positioned to make excellent design much more accessible for the average person and business. With such great results easily available, you’ve got to try Crello yourself. You’ve likely already seen ads created in Crello on social media and from professional content sources. In fact, it has already been used for thousands of professional ad campaigns, and even more social media and personal website applications. Whatever you use Crello for, it’s a joy to use such a user-friendly design tool that’s beating out the competition for versatility, variety of image possibilities, and ease of use. We hope you try it soon!

Original post: Launching of – Graphic Design Making Tool

Check This Inbound Marketing Plugin for WordPress

Feel overwhelmed by inbound marketing? Many small business owners and entrepreneurs know they need marketing but lack the proper skills, time, and money to execute a complete marketing campaign. After all, every investment you make and every minute spent must have a real ROI. I’m sure many of you have found tools that could make inbound marketing a cinch, but then you saw price tag and had a minor heart attack. Let’s face it– The majority of us small business owners are busy and inbound marketing takes a lot of time. As a small business owner, I was frustrated trying to find the right plugins to help me streamline my marketing efforts.

That was until I found Inbound Brew Pro.

Inbound Brew Pro is a WordPress marketing plugin that is a comprehensive and all-in-one tool for any marketer or small business owner that needs help with their inbound marketing. The premium wordpress plugin was released last month and did not disappoint!

It’s not easy staying up to date on SEO, lead generation, Google analytics, contact forms, custom emails, drip campaigns, CTA buttons, redirects, social media, lead management… The list goes on and on! I found it to be exhausting.

Inbound Brew Pro simplifies all of those steps for you, all in one easy-to-use plugin.

Inbound Brew Pro comes packed with a lot of features that both marketers and small and medium business owners will find useful if they are too small to have a dedicated marketing department or can’t afford the other expensive marketing tools out there.

Here are a few of the Pro version features:

-Create custom “Call to Actions” to turn your users into leads.
-On-page SEO optimization lets you get the best value out of the keywords you are trying to rank for.
-Stay on top of Google updates with updated sitemaps, robot.txt files, and 301 and 302 errors.
-Connect with your social media accounts to create share buttons and posting schedules.
-Create custom landing pages and contact forms without any coding experience.
-Integrates with Google Analytics, providing you complete control over your stat tracking and easily accessible

Let’s be honest. The last thing I want to do is code when working on my website. Inbound Brew Pro solved that problem for me, providing me with several ways to customize my website without needing to worry about CSS, HTML, or JavaScript.

Another cool feature is the Google Analytics that you see directly from your WordPress dashboard, in addition to auto-post and analytics with their social media integration, prime call to actions button generators, ability to make custom forms, robust email drip campaigns, lead scoring, and a whole slew of other automated marketing tools– No code required. The best part is, the Pro plan costs $35.
Considering some companies pay entire marketing departments thousands of dollars a month to do this stuff, $35 a month seems very reasonable.

Bottom line:

Inbound Brew Pro simplifies your marketing efforts, saves you time, and generates leads.
If you are busy with the operations of your business, marketing can seem too time consuming. Still, it is one of the most important ways to advertise your business. Inbound Brew Pro is a fantastic and affordable plugin and marketing tool that will save you time and help you streamline your marketing efforts.

Original post: Check This Inbound Marketing Plugin for WordPress