Author: Anna Lewis

Offering the most effective, creative and dynamic digital and online advertising using various types of social media platforms and cutting edge video materials, techniques and strategies. We are taking digital marketing and social marketing on to the next level through innovations.

Need a WordPress multilingual website? Try Weglot Translate

Increase your potential audience, attract more visitors or improve your conversion rates are all good reasons to get a translated WordPress websites.

However multilingual and translations can be very painful when it comes to doing it for a website. You do not want to re-do and maintain your existing pages in all your translated languages. The good news is you don’t need to handle separated and independent websites you can simply use a multilingual plugin. But which plugin choose?

What’s Weglot Translate?

Founded in 2016, Weglot is a WordPress multilingual plugin to translate and manage your translations, while deploying and displaying your translated pages efficiently.

This plugin is already used by more than 20,000+ websites with more than 500+ five-star ratings on the official WordPress Directory. Actually, it’s the most 5-star rated translation plugin.


Add and setup Weglot in your WordPress website in minutes. You can install Weglot like any other plugins on WordPress (Click pn Plugin -> add-new -> install and activate).

Once installed and activated there are 2 mandatory parameters to finalize the installation (in your WordPress admin, in Weglot settings):

Languages: your main language and all the other languages you would to like to add
Your API key: to get your API key, you need to create a Weglot account here (it’s free, you only need to register with an email and a password)

Then, click on save and go to your homepage, you can already display your website in different languages.

Weglot provides a first layer of machine translations (from best providers available) that you’ll be able to manage.

Manage your translations

All your translation management happens in your Weglot account (the one you just created).

On your homepage you have a summary of all your information (languages added, number of translated words, number of visits on your translated pages).

Edit translations
As if you want to edit the translations provided by default you have 2 tool sto do that easily:

The translations list: In this part of your account you have your original content on the left and the related translations on the right side. If you want to edit a new translation, just change it and it will be saved automatically.

The visual editor: It lets you edit translations while being on your web pages. It means you can see your translations within the web page. You can click on any of your content and easily edit it.

Translations rules
You can also add translations rules that will automatically apply on all your content. You can choose to never translate a word or combination of words which it’s very useful for brand names, product names or some locations you would like to keep the same in all language.

You can also choose to always translate a word or combination of words in a certain way which is useful for specific vocabularies dedicated to an industry or an activity.

Professional translations
If you do not have in-house translators or local teams, and you want to get native/professional translations it’s also possible via Weglot.

You can select pages or strings you would like to order professional translations for and place your order. 48/72h after, it will be automatically integrated in your Weglot account and live on your website.

Thanks to Weglot, you can focus on what really matters, your content.

What are the main benefits of Weglot?

Which aspects of Weglot makes it one of the best solution for a multilingual WordPress websites available?

SEO optimized
Weglot will make sure that all your translated pages are detected and indexed by Google following its guidelines best practices.

Server-side translations: It means that is not a simple dynamic change (JavaScript) of your content that Google could not detect.

Unique and dedicated URL: Weglot will automatically create URLs for each version of your page, using subdirectories (/es for the Spanish pages for example)
Hreflang tags: Weglot will automatically add them in your source code, to make sure Google is aware that you have different versions of a page.

No manipulation of code source files
It’s simple, you don’t need any skills in coding to use this plugin. There is no needs to know how to manipulate sources files or anything else.

Being obviously compatible with WooCommerce, Weglot is also compatible with any WordPress Themes and Plugins. Thanks to its technical approach, Weglot does not require to have Themes or Plugins “Weglot ready”.

You have nothing to do, it’s just working with any WordPress website part.

You spent time optimizing your website in your own language to get the best performance possible, it should be the same for your translated versions.

With Weglot, there is no database or admin slowdowns, and Weglot is perfectly working with leading cache solutions, such as WP Rocket, WP Super Cache or WP Fastest Cache.


Weglot is a freemium solution with a 10-day free trial period. After this trial you can either stay in a free plan (for websites with 2,000 translated words and 1 extra language) or select one of the premium plans matching your needs.

The main pricing criteria are the number of your translated words and how many extra languages you want to add. You will find below the different plans available and their details:

Wrapping up
If you’re going multilingual, Weglot should definitely be part of your testing shortlist. In addition to their reputation (most 5-star rated WordPress translation plugin and 20,000+ users), the team behind Weglot managed to bring a powerful solution with key benefits:

-Turnkey solutions, easy to setup and use
-SEO optimized
-Compatible and powerful
-Backed by a dedicated team of experts

By the way, they have a 10-day free trial which makes it very easy and convenient to give it a spin.

Original post: Need a WordPress multilingual website? Try Weglot Translate


Create User Engagement and Build a Responsive Email List with GetSiteControl

No one ever said running a website would be easy. If only I could grab a quick template, throw up a few images, type some words, and become a millionaire. Sadly, it isn’t the early 2000s anymore and running a successful website takes time, patience, and the right tools.

For instance, since we all know that “the money is in the list”, it becomes crucial to engage with your audience and convert them from one-time stumblers to regular website visitors – using smart subscription forms, surveys, promotional pop-ups and other interactive elements. Not only do they help you build a list of subscribers, but also allow you to get to know your audience better.

Engaging with your readers on a WordPress website has never been easier though. There are many tools and plugins out there to help you take control of your blog.

I recently stumbled upon one of them, called GetSiteControl, which has a free version, and from a quick glance, seems reliable.

One of the areas I struggle with the most is managing my widgets. It’s not that they are hard to manage, but there are so many plugins out there offering minor widgets – like email subscription boxes, survey forms, notification bars, social media buttons. Manually installing and managing each of them from a separate plugin can be annoying.

GetSiteControl seems to be a great solution to this problem as it provides 7 most popular user engagement widgets in one plugin. These widgets include:

Subscribe widget. This is an email opt-in form to get more newsletter subscribers and generate leads. To use it successfully, you should focus on the targeting settings and your calls to actions (CTAs) that are likely to convert. The best practice is showing a subscription form to those who have spend some time on a webpage or scrolled a certain amount of the page content.

Contact widget. An essential form for most websites, it helps provide better customer service and simply create a chance for the visitors to share their feedback.

Promo widget. These are pop-ups, sidebars, and buttons to promote your products or blog posts with an attention-grabbing message leading to higher conversions. Say, if you’re launching a sale, you may want your customers to know about it so they can take advantage of the opportunity.

Survey widget. One of the best ways to learn more about your customers is asking them questions. With a survey you can gather actionable data to provide a better customer experience and adjust your marketing strategy accordingly.
Follow widget. This widget will help you grow the number of followers on social media.

Sharing widget. Want more traffic? This widget encourages your readers to share your content and help you spread the word. Consider it free advertising.

Live Chat. Communicate with your customers using the chat widget. You can connect it to Slack and answer their questions in real-time from any device.

There are many reasons why you should consider using GetSiteControl. But for me, the main one was my desire to have a plugin capable of hosting the interaction forms under one roof. The fact that everything is managed in a single dashboard, makes the widgets work as an entity too, and saves my time.

It might not be the perfect solution, but for beginner and novice website owners, it really can make the difference and help you create user engagement and build a solid email list. You can further connect it to any email marketing app, Google Analytics or other software you use for business.

So far, I’ve managed to put GetSiteControl to use to help me chat with my website visitors in real time. I sell a niche product, so my customers usually have specific questions about it. I’ve also started collecting more email addresses for my marketing purposes and have gathered a lot of valuable user feedback about my products.

All of this information alone may not seem that valuable, but when you are able to gather multiple forms of data, it helps you see the bigger picture and make meaningful decisions that benefit your business.

Your mileage may vary, but GetSiteControl worked for me and it will help you put your website to work for you.

Original post: Create User Engagement and Build a Responsive Email List with GetSiteControl

3 Things You Can Do to Keep Your Business Independent

It does matter what your business is: whether it is a store, a performance, or your own blog. There is a need to collaborate. Collaborations come in many forms with varying lengths of time. It can be a one-time gig or a business partnership that may last a lifetime. It is easy to identify the benefits of collaboration. The risk and responsibility are divided among the members. This also means that money should not be an issue, with more people contributing it makes capital easy to accumulate. The difficulty with collaborations is when people don’t see eye to eye.

You want to expand your business, but they want to play it safe. You want to stay original, but they want to follow trends. The farther into these partnerships you go, the more you realize that the first vision you both agreed on drifts away. The issues are not only on the level of creative differences. The cracks may appear at a management level. In an ideal world, work will be split 50-50, playing to each of your strengths. What are the odds of you being perfect complements of each other? You might take up more of the work, or the kinds of jobs might not be properly split. It is difficult to properly measure equal distribution.

These warnings stand if you are thinking about getting into a partnership. What do you do when you already find yourself trapped? Here are 3 things you can do to stay independent, or bad business partnership solutions.

1. Prevention is better than cure.

The first way is to not get into a partnership in the first place and avoid a reliant mentality. If you have just gotten out of a bad deal, don’t go jumping into a new one no matter how promising it may seem at the beginning. There will be a honeymoon period, a time when ideas are always fresh, and you work like a well-oiled machine. However, as individuals, we naturally make independent decisions. If there is a misstatement online or controversial content that you did not consent to, you are obligated to go down with the sinking ship. The reverse can also be true, you might want to feature a new product that you believe will be the next best thing, but your partner has apprehensions and you end up not pursuing it.

It’s a push and pull game, and you don’t know when you or they will be right. The risk might be divided, but the credit of a good idea or the blame for a bad move are not as easily split down the middle. Avoid the blame shifting and be independent.
This isn’t to say that you have to run your business or blog on your own. It is just that the power dynamics are tricky to navigate between two people in supposedly equal positions. Have your collaborations but be clear about who is boss.

2. Shift the Power

When you do find yourself in a bad partnership, but you believe in its potential you may opt to shift the power. Identify the roles taken during the rough patch, see who stepped up and pulled the weight. If you did most of the heavy lifting, propose to take over. They may still work with you, but it cannot be equal. If you take over the finance and management, it is best that they take over the creative aspects. Being apart of different sectors guarantees that you are both limited, and no one should have absolute power.

When the other person is willing to fall back, by all means, don’t be afraid to take charge. It might be uncomfortable at first, to be the sole face of your business or blog, but this means you are easy to identify. There should be no misunderstanding about who did what, and credit will naturally fall where it is due.

When everyone works in the environment that fits them best, the whole entity will benefit. Having a clear power structure allows people to properly focus on their job. No one will have to do the major heavy lifting because there was no choice.

3, Go Your Separate Ways.

In particularly bad situations, it is not cowardly to jump ship. When the project has become too different and the people are unreasonable. Take what you can get and start on your own, if you can’t buy them out, then sell out. The ideas that have been neglected now have a proper space to grow. It may seem daunting with the lack of funds. Do as much as you can alone and take out small loans. The progress might be slow, and the work is backbreaking. But at the end of the day, everything is yours. You don’t have to fight over intellectual property rights or division of assets. When you look back, you might be surprised at how far you have come. When you take the opportunities you believe in and you are your own boss, the extra work is worth it.

Collaborations and partnerships aren’t bad. They provide a good safety net for those who are starting out, for those who need an extra push, or for really big ideas that need to be executed fast. If you are more of the turtle than the hare, make the extra effort to be independent. Small collaborations with other equal businesses are fine. They add diversity and help you reach a broader audience. The level of commitment in a long-term partnership is the problem.

Being independent in the long run has more fruits with less of the headache of coordinating and matching up to someone else. You save time, you save effort. Taking out small loans has also become increasingly popular in recent years, with more and more start-ups. The discrimination against small businesses has gone. You can achieve the same success on your own as the likes of Kat von D with her own makeup line and college students pursuing their own businesses straight out of school, the market is ripe with opportunities. If anything, it is the right time to be independent.

Original post: 3 Things You Can Do to Keep Your Business Independent


3 Tips to Come Up With Ideas for Blog Video Content

Wanting to produce great video content for you blog is one thing, but coming up with ideas is something else entirely. At times you may have tons of ideas that you feel would make for great videos, but at others you may draw a complete blank.

If you want to come up with ideas for blog video content, these 3 tips can help a lot:

Keep (and update) a swipe file
A swipe file is basically just a text document where you jot down any ideas that you may have. It could even be a notepad, if that’s what you prefer.

The fact of the matter is that inspiration could strike at any time, and when you do it is important that you record the idea. Later you can go over and evaluate it, but having it on paper will give you a resource that you can use to generate more ideas too.

Involve your audience
It goes without saying that you want to create blog video content that your audience wants to see – so what better way than to ask them? Part of the beauty of a blog is that it encourages two-way communication via comments, so invite your audience to comment about what type of content they’d like to see.

Check out what your competitors are up to
Odds are there are several other blogs related to your niche out there that are publishing video content – so why not check out what type of content they’re publishing. When you do, you’ll not only be able to get ideas but you’ll be able to see how well each video is performing and gauge whether or not that type of video is something your audience would be interested in.

As a rule you shouldn’t copy a video topic outright from your competitors, but should look for ways that you can improve on it. In some cases you may be able to provide a different angle, or a more interesting way of getting the message across.

As you start to gather more and more ideas using the tips listed above, you should make it a point to constantly evaluate them. If you do discard some ideas, be sure to keep a record of them – as those topics could very well make for interesting videos or could help spark further ideas at some point or other. Simply put: There’s no such thing as a bad idea.

Once you have narrowed down your ideas, you can then create a video. If you’re worried that part sounds difficult, you could try using Movavi Screen Capture Studio. Not only will it act as a screen recorder for Mac, but it will also allow you to record video footage from other sources too. On top of that it has a built-in editor that you can use to compile, process, and improve the video footage to transform it into compelling video content that would be perfect for your blog.

Original post: 3 Tips to Come Up With Ideas for Blog Video Content


The Relatable Expert: Creating Content That Connects

Do you feel like you’re writing website content with little impact? That people are reading but not connecting? For many ecommerce writers, there’s a gap between the ability to communicate and the ability to relate to clients in a meaningful way. Blogs should communicate expertise, but not in a highly technical way. Your tone needs to match your audience.

The Knowledge Balance

The first step to creating meaningful content is building a deep base of product knowledge. Writers, like sales staff, who know a lot about products communicate a greater degree of enthusiasm, answer questions more effectively, and have more confidence when interacting with clients. And while the client may not be in the room with you when you’re writing that blog post, all of those benefits will come across in your blog posts.

Play On Emotion

Expressing expertise is a key part of creating great blog content, but emotions play a role too. In fact, emotions are a big part of why influencers are so effective at promoting products. Sure, influencers have reach and a knowledge of content creation, but the good ones only take on products they really believe in, and their content conveys that. As an ecommerce blogger, you have to offer a bit of your own emotional insight.

What if you sell a product that doesn’t necessarily inspire emotion? There are still ways to express enthusiasm. The post exploring the history of the egg chair provides a depth of knowledge about the product, but it also offers a personal level of connection to each model in the “Why We Love It” segments. Each of those sections says something about the design aspects as well as how it “feels” in use. This information is at least as useful to potential buyers as product specs, but you have to know the product intimately if you’re going to speak to that element and not every blogger can do that.

Balance Your Voice

Think about your favorite author. What makes you connect with them? Everyone has different favorite authors, so why not play to those different sub-groups by embracing different perspectives on your blog? Recruit from different departments to write guest posts or feature the occasional post from a client.

Another way to balance out your blog content is by giving over control to writers who know a little bit less about your product. While your technical expertise is valuable, as noted above, generalists have the ability to pick up the key points and situate your product within the big picture of a field. Many writers who would be considered generalists are also pros at appealing to wide audiences. That’s the nature of the job.

Keep It Brief

Last of all, if your content doesn’t seem to connect, maybe you’re pushing too hard. Not in the sense that you’re forcing a sale, but rather in the sense of offering too much information. Keeping your blog content brief, whether in writing or through onsite videos, can help capture your audience without wearing them down. This is what makes Genius Kitchen so successful – the information is all there, it serves a need, but the videos are scaled to different lengths to suit different viewers.

There are countless ways to be informative when developing site content, but that isn’t enough. Rather, it’s more important to temper knowledge with a sense of connection. The true expert is one who can speak to many readers, not just fellow experts. It’s a rare skill in the world of ecommerce, but one worth cultivating.

Original post: The Relatable Expert: Creating Content That Connects


Legal Aspects to Consider when Starting your Blogging Business

Most bloggers will start their online platforms from a pure joy of writing. As their voice becomes increasingly popular in the virtual world, most will naturally begin to think about how to actually derive income from their blog. There are a few legal aspects to consider when starting a blogging business and it is advisable to go over them before you actually start making money from your writing.

First thing’s first: incorporate

Bloggers can start growing their own business by incorporating a limited liability company. This is also a useful change if you are already operating in the form of a sole trader and have decided to separate your personal finances and assets from your business ones. If the blog (in this case, business), is fined or even sued for whatever reason, your personal savings, account and property will be protected from any liability.

Bloggers in Singapore who are planning on monetizing their blog can consider opening a private company. Only one shareholder is needed to form this type of company and there are no restrictions regarding nationality. If you are in need of additional information regarding the business incorporation process, you can contact a team of Singapore specialists who can help you form your company.

If you live on another country, make sure to consult the local regulations.

A blogger’s liability

Bloggers have the power to reach out to a vast number of people. This also means that their work will be very visible and subject to plagiarism or infringement claims. This may happen unintentionally, however, it is important to know the scope of the law and how it applies. On the other hand, many bloggers and photographers are victims of plagiarism themselves. It is important to consider plagiarism as a blogger’s reputation is one of his biggest assets in the online world.

Another issue to consider is how your articles may damage someone else’s reputation and whether or not they will try to take legal action. When can you be accused of libel (the written defamatory statement)? It may be useful to talk to a lawyer in order to find out if or in what case you can be held liable and may be asked to pay compensations.

The scope and limits of the copyright and the intellectual property laws are another legal aspect to consider. For example, the Intellectual Property Law Chapter 12, included in the Commercial Law of Singapore, establishes that copyright only protects the manner in which ideas are expressed and there is no copyright of the ideas, information and facts per se. Bloggers can, however, have copyright on a literary or dramatic piece of writing and this will be ongoing during the author’s lifetime and seventy years after his or her death.

Finding more about the applicable laws, the reporting requirements and how your blogging business will be taxed, according to the income you derive, is always a useful step before actually commencing the business activities. Bloggers can find out more about the most important legal and business aspects by talking to a local lawyer.

Original post: Legal Aspects to Consider when Starting your Blogging Business


Meet Modula, a Grid Gallery Plugin for WordPress

If you run a WordPress website, you know how important it is to showcase high-quality images.

But it isn’t always easy to get things setup properly, from sizing images, to creating grids, mastering image placement is a challenge that many WordPress website owners face.

So, what do you do when you’re short on time and looking for a solution that will solve this problem once and for all?

The answer is really easy…

You purchase the Modula Grid Gallery.

What is the Modula Grid Gallery?

It shouldn’t surprise you that does Modula what its name suggests. It provides you with easily modified picture galleries that suit the needs of your WordPress website.

Here are just a few of the features:
-Customizable grids
-Multiple galleries
-6 prebuilt lightboxes
-Responsive design
-Tons of hover effects
-Social sharing

We live in an age where content is important. If you are spending valuable time and resources designing landing pages, you need photo galleries that work and help sell your products and services.

Customers love eye-catching images and Modula helps you showcase those images with minimal effort.

Remember this one rule…

No one remembers when a website works properly, but they certainly do when it doesn’t. Modula puts this fear to rest by helping you build photo galleries that work exactly like they should.

It’s Fairly Priced

One of the most expensive parts of owning a website or a business is all the software, plugins, and addons you have to purchase.

You’re probably frowning at the idea of piling on another expense.

Lucky for you, Modula is fairly priced and the different packages are worth it.

Here are the 4 packages that Modula comes in:
-Basic for $19 – covers 1 website
-Duo for $29 – covers 2 websites
-Pro for $39 – covers 5 websites
-Business for $49 – covers unlimited websites

The main selling point of the packages is the number of additional websites that you can install the plugin on. They all come with the same features, so if you are a web design agency, the business plan is a no brainer, while a single website owner will be more than happy with the basic plan.

Each plan comes with unlimited galleries, images, filters, rotation and slide effects, 12 hover effects, 6 lightboxes, and 1 year of updates and supports.

Installation Is a Breeze

Like any WordPress plugin, you can easily install Modula from the backend of your website. Simply visit the plugin section of your wp-admin page, search for Modula, and download and install the plugin. Once installed, enter your product code in order to activate the plugin and to gain access to all of its features.

The Only Gallery Plugin You’ll Ever Need

Even if you are looking to trim the fat and cut down on your WordPress plugins, you probably will want this wordpress image gallery plugin.

Modula does exactly what you need it to. It won’t blow your mind and its not an extremely multi-functional plugin. But what it does do is provide you with an easy-to-use plugin that helps you design photo galleries that look good and make your website seem more professional.

You’ll never have to worry about being one of those websites with bad photo galleries when you use a plugin like Modula.

Original post: Meet Modula, a Grid Gallery Plugin for WordPress


Need to Host a WordPress Site? Check Out Kinsta

Have you ever tried to deal with most web hosting companies’ customer service? That experience alone is enough to scare you away from those company for good.

Seriously, it can be that frustrating!

If you own a website, you know how frustrating it is when your server goes down and you are forced to sit on hold for over an hour.

It is that frustrating experience that motivates me to always keep looking for hosting companies that provide top quality service. Recently I discovered Kinsta

So, what is Kinsta?

Good question. They are a highly reputable hosting and support company that work exclusively with WordPress websites.

Kinsta doesn’t treat you like a number and their customer service is some of the best I’ve experienced.

The thing I like about Kinsta is that they offer their services through the premium version of the Google Cloud Platform and they are even recommended by Google Cloud themselves.

But they are more than just a web host

I was excited when I learned that the team behind Kinsta is mainly WordPress developers, the same developers that have made tons of WordPress themes, plugins, and who have troubleshooted countless problems on the platform before.

It’s that kind of expertise that helps you get your website back online when something goes wrong. And of course, having 24/7 support 365 days a year helps too!

Here’s another thing good about Kinsta

Other companies will often just throw your website up on any server and call it a day. This isn’t how Kinsta does it.

They let you choose which data center you want to have your website hosted on.

Look at these amazing choices:
-Council Bluffs, Iowa, USA
-St. Ghislain, Belgium
-Changhua County, Taiwan
-Sydney, Australia
-The Dalles, Oregon, USA
-Ashburn, Virginia, USA
-Moncks Corner, South Carolina, USA
-São Paulo, Brazil
-London, UK
-Frankfurt, Germany
-Jurong West, Singapore
-Tokyo, Japan
-Mumbai, India

You’ll never have to worry about slow speeds because you are in direct control of where your website is hosted, meaning you get localized speeds that are backed by Google themselves.

And in the case where something does go wrong, who do you trust more to get your hardware back online? The Google Cloud!

The answer is easy

I’m not a tech guy, but when they told me that my individual WordPress website was being hosted in its isolated container, that sounded good. They told me that they used LXD managed hosts and LXC software, but honestly, that kind of terminology was beyond my paygrade.

The thing that sold me was that I was being provided a dedicated service that was 100% private. I didn’t have to worry about my customer’s data being leaked because my server will be secure.

Sounds good, right? What’s the catch?

You do have to pay for Kinsta. They offer tiered plans starting at $30 a month for smaller websites.
The other plans include:

$60 per month for 2 installs, 40,000 visits, 6GB of storage, and a free SSL & CDN
$100 per month for 3 installs, 100,000 visits, 10GB of storage, and a free SSL & CDN
$200 per month for 10 installs, 250,000 visits, 20GB of storage, and a free SSL & CDN
$300 per month for 20 installs, 400,000 visits, 30GB of storage, and a free SSL & CDN
$400 per month for 40 installs, 600,000 visits, 40GB of storage, and a free SSL & CDN
$600 per month for 60 installs, 1,000,000 visits, 80GB of storage, and a free SSL & CDN
$900 per month for 80 installs, 1,500,000 visits, 120 GB of storage, and a free SSL & CDN

Their plans may seem pricey, especially if you are a smaller business. I get that. But $30 a month for a smaller website is fair if the hosting is top notch, and upgrading to a larger plan takes a few clicks to do.

My Verdict – 5/5

Don’t penny pinch and settle for a budget host. When you do, you get a budget host and that will hurt your website.
Your website needs to be online 24/7, especially if you are selling products. Pay a few extra dollars to get a quality host.

I give Kinsta a 5/5 because of their reliability and dedication to the WordPress platform.

Original post: Need to Host a WordPress Site? Check Out Kinsta


Examples Of How Graphics Compact Lengthy Explanations

When you have large chunks of information to convey to your visitors, using imagery gives you the opportunity to make that information easier to understand. It takes far less time for someone to absorb information presented in a symbol than it does when they’re forced to read about it word-by-word.

The internet is full of examples of poorly documented instructions and written explanations. Users are plagued with too much information, incomplete information, signs in the wrong location, and ambiguous language.

There’s an equal amount of poor visual communication, but that’s because symbols need to be carefully designed and developed for maximum efficiency. You can’t just pay someone five bucks to create your image and expect a masterpiece in return.

Colors play a role in communication as well; colors can capture attention or drive it away. The construction of the wrong color combination on your blog can turn readers off.

Symbols quickly convey complex instructions

This basic fact can be seen on the roads where symbols describe what vehicles and pedestrians can and can’t do; instructions that would take a driver too long to read when spelled out. Road signs also communicate to drivers what’s ahead, so they can prepare to be in the correct lane.

For instance, these complex road signs use long arrows to indicate where each lane leads, and tells the driver what lane they need to be in when approaching a roundabout/rotary. The same type of symbol is used in GPS so the driver knows which lane they need to be in to maintain their course. When a freeway has four lanes but only the far-left lane will take the driver to their destination, only that lane is highlighted so the driver knows to stay in that lane.

The use of symbols as instructions is also seen in user manuals, although some companies are better at designing these manuals than others. When the imagery is done right, the symbols convey tiny nuances words can’t describe. For example, when you’re putting a piece of furniture together, accurate images depicting how the pieces fit together is more efficient than trying to figure out ambiguous or unfamiliar terminology.

People are hard-wired for visual processing

According to Canva, approximately 20% of your brain is devoted to vision – the visual cortex – and that system “reaches out and interacts with at least half of your brain, sending electrical impulses all over the place.”

Color plays a big role in capturing visual attention, and that’s why marketers focus on it. Citing a 2009 study from the University of Berkeley in California, Canva also explains that colors like blue and green are interpreted as safe, while red is interpreted as dangerous.

Color consultant Leslie Harrington comments on the power of color: “Color is a universal, nonverbal language, and we all intuitively know how to speak it. What color you paint your walls isn’t just a matter of aesthetics. It’s a tool that can be leveraged to affect emotions and behavior.”

You can use color to influence people’s perception and behavior. Marketers, artists, and interior decorators do it all the time.

Colors support visual communications

Colors heavily support symbols in conveying complex messages. For example, this page discussing the safety of natural herbs compared to pharmaceuticals uses both red and green to convey degrees of safety. Colored meters are used to rate the potency of each substance on a scale from mild to extreme.

According to the visual meters, all pharmaceuticals have a red background while all-natural herbs have a green background.

When your content is often misunderstood, as is the case with the healing power of natural herbs, using colors to support your symbols is important.

Visual communication isn’t limited to infographics

Infographics are popular, but they’re not the only way to convey important messages. Icons, which have been around forever, were invented to replace words. Ted speaker and relationship coach Bruce Muzik uses large icons in the middle of his website to navigate to his blog, his coaching program, or to hire him as a speaker. What’s powerful about his icons is that all three icons depict hearts, representing his heart-centered approach to his work.

Communicating your message isn’t only about information

You could have a genius, 10-page report that answers every possible question anyone could think of, and most people will still prefer the condensed version in the form of an image. Efficient communication isn’t about conveying all of the information; it’s about conveying small chunks of information quickly and clearly.

Original post: Examples Of How Graphics Compact Lengthy Explanations


Need a FAQ for Your Site or Blog? Check the WordPress FAQ Plugin

If you own a website, you understand that there are so many plugins, apps, and services looking to suck you in.
With limited resources, you can’t afford to try them all.

I understand that struggle, I’ve felt it too.

After building my website on WordPress, I became frustrated with how many plugins I had installed. I’m not a coder, I don’t excel at it, and I need plugins to help me overcome this hurdle.

Sadly, not all plugins are created equal. Several of them even failed to deliver on what they were designed to do. How useless.

Then I found Heroic FAQs

Creating a “frequently asked questions” section is important. It allows you to address your customers concerns, add rich content in the form of answers, and they make your website appear full.

In the eyes of Google, this is all good stuff.

Why Heroic FAQs?

For me, I like Heroic FAQs because it does its job. It comes with a lot of features, you don’t need to know how to code, and it is really simple to set up. Best of all, it was created by the HeroThemes team.

Some of the plugins great features include:
-An intuitive drag and drop interface
-One-page editor allows you to edit all FAQs on one page.
-Easy to use visual editor
-Allows you to add FAQs on any page
-Comes with 5 styles
-Images and videos can be added to FAQs
-Drag and drop designer
-FAQs look good on all devices

Here’s what I did
I use my FAQ section to plug additional keywords for SEO purposes. Heroic FAQs makes this process easy and takes away a lot of the design and coding headaches.

You don’t have to worry about coding or theme errors because Heroic FAQs seamlessly integrated with your existing website and making edits is simple.

Heroic FAQs only has one flaw in my books

If you only own one website, it’s a bit pricey at $49 for the basic version. For entrepreneurs with more websites, the Professional version will allow for 3 installs for $69, while the Business version allows for 10 installs for $149.

Most themes cost around $49, making this an expensive plugin.

It does its job really well.

Price aside, I highly recommend Heroic FAQs if you manage a WordPress website and need to design and build a FAQ section.

This plugin provides a lot of utility, and unlike other plugins, it actually does what it advertises really well.

My Score
Based on my experience with the plugin, I give it a solid 8/10. The only reason I didn’t give it a perfect score is because of the price.

The Good:
-It comes with a lot of features
-Building your FAQs is easy with the drag and drop builder
-Boost your SEO scores with additional content
-Responsive design

The Bad:
-The price
-It’s another plugin to add to your WordPress website

This plugin works. If you are worried about the price, try a demo out and see if it is a good fit for your website. You can grab it or read details here.

Original post: Need a FAQ for Your Site or Blog? Check the WordPress FAQ Plugin