Month: February 2018

3 Tips to Come Up With Ideas for Blog Video Content

Wanting to produce great video content for you blog is one thing, but coming up with ideas is something else entirely. At times you may have tons of ideas that you feel would make for great videos, but at others you may draw a complete blank.

If you want to come up with ideas for blog video content, these 3 tips can help a lot:

Keep (and update) a swipe file
A swipe file is basically just a text document where you jot down any ideas that you may have. It could even be a notepad, if that’s what you prefer.

The fact of the matter is that inspiration could strike at any time, and when you do it is important that you record the idea. Later you can go over and evaluate it, but having it on paper will give you a resource that you can use to generate more ideas too.

Involve your audience
It goes without saying that you want to create blog video content that your audience wants to see – so what better way than to ask them? Part of the beauty of a blog is that it encourages two-way communication via comments, so invite your audience to comment about what type of content they’d like to see.

Check out what your competitors are up to
Odds are there are several other blogs related to your niche out there that are publishing video content – so why not check out what type of content they’re publishing. When you do, you’ll not only be able to get ideas but you’ll be able to see how well each video is performing and gauge whether or not that type of video is something your audience would be interested in.

As a rule you shouldn’t copy a video topic outright from your competitors, but should look for ways that you can improve on it. In some cases you may be able to provide a different angle, or a more interesting way of getting the message across.

As you start to gather more and more ideas using the tips listed above, you should make it a point to constantly evaluate them. If you do discard some ideas, be sure to keep a record of them – as those topics could very well make for interesting videos or could help spark further ideas at some point or other. Simply put: There’s no such thing as a bad idea.

Once you have narrowed down your ideas, you can then create a video. If you’re worried that part sounds difficult, you could try using Movavi Screen Capture Studio. Not only will it act as a screen recorder for Mac, but it will also allow you to record video footage from other sources too. On top of that it has a built-in editor that you can use to compile, process, and improve the video footage to transform it into compelling video content that would be perfect for your blog.

Original post: 3 Tips to Come Up With Ideas for Blog Video Content

The Relatable Expert: Creating Content That Connects

Do you feel like you’re writing website content with little impact? That people are reading but not connecting? For many ecommerce writers, there’s a gap between the ability to communicate and the ability to relate to clients in a meaningful way. Blogs should communicate expertise, but not in a highly technical way. Your tone needs to match your audience.

The Knowledge Balance

The first step to creating meaningful content is building a deep base of product knowledge. Writers, like sales staff, who know a lot about products communicate a greater degree of enthusiasm, answer questions more effectively, and have more confidence when interacting with clients. And while the client may not be in the room with you when you’re writing that blog post, all of those benefits will come across in your blog posts.

Play On Emotion

Expressing expertise is a key part of creating great blog content, but emotions play a role too. In fact, emotions are a big part of why influencers are so effective at promoting products. Sure, influencers have reach and a knowledge of content creation, but the good ones only take on products they really believe in, and their content conveys that. As an ecommerce blogger, you have to offer a bit of your own emotional insight.

What if you sell a product that doesn’t necessarily inspire emotion? There are still ways to express enthusiasm. The post exploring the history of the egg chair provides a depth of knowledge about the product, but it also offers a personal level of connection to each model in the “Why We Love It” segments. Each of those sections says something about the design aspects as well as how it “feels” in use. This information is at least as useful to potential buyers as product specs, but you have to know the product intimately if you’re going to speak to that element and not every blogger can do that.

Balance Your Voice

Think about your favorite author. What makes you connect with them? Everyone has different favorite authors, so why not play to those different sub-groups by embracing different perspectives on your blog? Recruit from different departments to write guest posts or feature the occasional post from a client.

Another way to balance out your blog content is by giving over control to writers who know a little bit less about your product. While your technical expertise is valuable, as noted above, generalists have the ability to pick up the key points and situate your product within the big picture of a field. Many writers who would be considered generalists are also pros at appealing to wide audiences. That’s the nature of the job.

Keep It Brief

Last of all, if your content doesn’t seem to connect, maybe you’re pushing too hard. Not in the sense that you’re forcing a sale, but rather in the sense of offering too much information. Keeping your blog content brief, whether in writing or through onsite videos, can help capture your audience without wearing them down. This is what makes Genius Kitchen so successful – the information is all there, it serves a need, but the videos are scaled to different lengths to suit different viewers.

There are countless ways to be informative when developing site content, but that isn’t enough. Rather, it’s more important to temper knowledge with a sense of connection. The true expert is one who can speak to many readers, not just fellow experts. It’s a rare skill in the world of ecommerce, but one worth cultivating.

Original post: The Relatable Expert: Creating Content That Connects

Legal Aspects to Consider when Starting your Blogging Business

Most bloggers will start their online platforms from a pure joy of writing. As their voice becomes increasingly popular in the virtual world, most will naturally begin to think about how to actually derive income from their blog. There are a few legal aspects to consider when starting a blogging business and it is advisable to go over them before you actually start making money from your writing.

First thing’s first: incorporate

Bloggers can start growing their own business by incorporating a limited liability company. This is also a useful change if you are already operating in the form of a sole trader and have decided to separate your personal finances and assets from your business ones. If the blog (in this case, business), is fined or even sued for whatever reason, your personal savings, account and property will be protected from any liability.

Bloggers in Singapore who are planning on monetizing their blog can consider opening a private company. Only one shareholder is needed to form this type of company and there are no restrictions regarding nationality. If you are in need of additional information regarding the business incorporation process, you can contact a team of Singapore specialists who can help you form your company.

If you live on another country, make sure to consult the local regulations.

A blogger’s liability

Bloggers have the power to reach out to a vast number of people. This also means that their work will be very visible and subject to plagiarism or infringement claims. This may happen unintentionally, however, it is important to know the scope of the law and how it applies. On the other hand, many bloggers and photographers are victims of plagiarism themselves. It is important to consider plagiarism as a blogger’s reputation is one of his biggest assets in the online world.

Another issue to consider is how your articles may damage someone else’s reputation and whether or not they will try to take legal action. When can you be accused of libel (the written defamatory statement)? It may be useful to talk to a lawyer in order to find out if or in what case you can be held liable and may be asked to pay compensations.

The scope and limits of the copyright and the intellectual property laws are another legal aspect to consider. For example, the Intellectual Property Law Chapter 12, included in the Commercial Law of Singapore, establishes that copyright only protects the manner in which ideas are expressed and there is no copyright of the ideas, information and facts per se. Bloggers can, however, have copyright on a literary or dramatic piece of writing and this will be ongoing during the author’s lifetime and seventy years after his or her death.

Finding more about the applicable laws, the reporting requirements and how your blogging business will be taxed, according to the income you derive, is always a useful step before actually commencing the business activities. Bloggers can find out more about the most important legal and business aspects by talking to a local lawyer.

Original post: Legal Aspects to Consider when Starting your Blogging Business