Month: October 2018

Tips on how to Create a Successful Blogger Media Kit

Yes, being a professional blogger is a full time job. And bloggers, vloggers, youtubers or influencers work with brands to sustain themselves. But how do you approach brands to work with you when you’re the new blogger in town?

By using creative and professional media kits! Every blogger who wants to be taken into account needs one. And it’s not because I say so. Let’s dig deeper into what a blogger media kit is and why it’s so useful for bloggers to have one. Keep on reading for more useful tips and tricks and two blogger media kits templates freebies from Flipsnack.

What is a blogger media kit?
The simple definition of a blogger media kit is basically a resume or CV that outlines the best features of your online persona. A media kit is a summary of your main achievements, statistics and social media platforms (Instagram, Twitter, Youtube, Facebook etc). Basically, the main goal of your media kit is to present your blog to potential advertisers. It lets them know all about your blog, from what kind of articles you write to how many followers you have on Instagram.

It doesn’t have to be long and boring, it can be just one page or if you have a lot to include, make it 2 or 3. But if you’re just starting out as a new blogger/ influencer and don’t have that much to include in your media kit, one page is enough, if you do it right, of course.

What should a blogger media kit include?

-A brief introduction
-Statistics
-Testimonials
-Collaboration options

1. A brief introduction
It’s kind of self explanatory why a solid introduction of your blog is very important. Brands (marketers, brand managers or account managers) need to know who they’re talking to, what your blog is about and the main topics you’re passionate about.

Try to be friendly so that brands can relate to you and feel like they would want to connect and work with you. I would recommend a more friendly but professional approach instead of trying to sell yourself too hard.

2. Statistics

As boring as it may seem, when presenting your blog in a media kit, numbers are very important to gain trust. Brands need to know what you’re bringing to the table.
Stats you can include here:

-Monthly unique visits
-Monthly pageviews
-Demographics: who is your audience: location, age, sex.
-Social media following: how many people follow you on Instagram, Facebook, Pinterest. Or if you have a community group, tell more about it.

Now, but what do you include here if you’re quite new and don’t yet have a massive number of followers? You must have something that you can take pride in, like how much growth you had in the past month or so. Or, how you engage with your audience. Sure, numbers are important, but the most important thing is the connection you have with your followers. You might have 100k followers on Instagram, but if they don’t engage with you as a community, it’s less valuable than an account who has 10k but is doing better at the engagement part.

3. Testimonials

Honestly, the best way to do marketing is by word of mouth. And one way to gain trust is to have other people talking good about you. So, if you’ve worked with brands in the past, reach out for some testimonials. A great recommendation from your past sponsors will definitely help you seal the deal faster.

If you’re just starting out in this business and trying to get your first sponsored job, there’s not much you can show here. But again, you can promote your day to day work: how you got started, how good you are when engaging with your community, photography skills and so on.

4. Collaboration options (fees included)

This is where you include all the options that brands can work with you: from product review to sponsored posts or long term advertising campaigns.

Many brands would be interested in a more specific collaboration and discuss the fees later, but it sure helps to include your prices here, as well. It will sure help the account managers or brand managers who would make an overall impression and decide if your blog fits their advertising budget.

Don’t forget to include your contact info so that brands can easily reach out to you. And I would also recommend downloading your media kit and send it as PDF. Make sure your correct e-mail address is everywhere: Facebook, Instagram bio, Twitter, etc.

Blogger media kit examples

You will not reinvent the wheel here, but you can always take inspiration from what others, more successful bloggers and big publishers are doing it.

A few examples of really cool media kits, from big publications to bloggers:

Refinery 29

When it comes to partnering or advertising on Refinery 29, visit their corporate website for more info about their brand and audience and past partnerships: https://corporate.r29.com/#home-advertise

High Snobiety

High Snobiety is a streetwear blog, media brand and production agency launched in 2005 by David Fischer. It covers trends and news in fashion, art, music, and culture. Full media kit here.

The Healthy Maven

Davida, the blogger behind The Healthy Maven decided to add an entire section on her blog called – Work Together. This is yet another option that you can use instead of the classic media kit.

Blogger media kit freebies:

In order to make things easier for you, we created two media kit templates that you can edit and personalize to make them yours.

Blogger media kit for a fashion blog

This media kit design template from Flipsnack is perfect for any beauty, fashion or even lifestyle blog. It’s got plenty of text space to add an introduction, talk a bit about your blog, add photography and social media buttons and that’s it! You’ll have your own blogger media kit within minutes.

Media kit for a lifestyle blog

The second media kit template is suitable for any green blog, could be anything from healthy living or how to go green and recycle more and live a more balanced life. With this stylish green media kit design template from Flipsnack, you’ll have an easier time creating a media kit that looks modern enough to stand out.

Conclusion
Your work here is done! You are now a fully equipped blogger who’s got its sponsorship program ready for take off. Take your blog to the next level with a brand new media kit that will make you stand out from the crowd.

Original post: Tips on how to Create a Successful Blogger Media Kit

6 Tips You Need to Know for an Awesome Social Media Video Branding Campaign

Whether you are talking about short and witty quips on Twitter, carefully taken and edited Instagram images, or a highly produced 4-minute video review on YouTube, each social media platform has organically developed its own unique traits.

There are many differences in the types and styles of content their user bases have grown to prefer in their feeds. Video is not an exception.

Video content has grown to be a staple of most social networks by now, that much is self-evident. And that has prompted most creators and marketers to start doubling down on the format, making efforts to include video more regularly as part of their strategy.

Yet thinking that just any sort of video you string together is going to resonate with your audiences on the sole basis of it being pretty moving pictures is a mistake.

Some styles are better received on some platforms than they are in others. Length constraints can dramatically alter the way your videos perform from one social network to the next. Then there’s also the issue of quality, production-wise, where audiences can be either lenient or stringent depending on your social network persona and the platform you decide to share the content on.

And that’s to name a few.

What I want to do today is for us to go over some of these very basic, but profoundly useful aspects of social videos. To help you get better response and engagement from your followers, furthering your branding and content efforts.

Choose the format that fits the platform best.

As you progress through this post, you’ll most likely notice a pattern: when it comes to social video, there isn’t a one-size-fits-all metric. That’s because each social network tends to work as its own enclosed habitat. One where different practices are either favored or frowned upon depending on their users’ preferences.

This means that something that works amazingly well to capture viewer attention in one platform might work entirely against you on the next. So, whenever relevant, I’ll try to shape the advice to be social-network-specific, for you to make the most out of it.

On that note, let’s touch briefly on the topic of types of videos, with a focus on the social networks they are best suited for.

Explainer Videos: This format draws on people’s interest and curiosity on varied topics, which has made it a go-to device for marketers and content creators alike who want to attract new audiences who might be unfamiliar with what they have to offer.

YouTube remains as the preferred platform to use whiteboard animation (a type of explainer video), although shorter versions perform really well on Twitter too. Explainer videos in general tend to be equally popular on YouTube and Facebook.

How-to Videos: another highly popular form of social video, How-to’s bank on people’s need to understand processes. They come in both, long and short formats, which tends to be the determining factor on how they are received in different platforms (besides quality, of course.)

For example, a long-form, high-quality how-to video tends to be a commodity on social networks accustomed to long-form content such as YouTube, Facebook, and most likely the fledgling IGTV. Shorter How-to videos do great on Instagram, and can easily outperform their longer counterparts.

Commercials: A wide variety of videos can be categorized as commercials, as their main feature is that they are trying to promote something or someone in a short time-frame.

This short time-frame caveat is essential since the internet (especially social networks) seems to shy away from more extended types of commercials. As short promotional videos, this content is most at home on Instagram, or as Facebook and YouTube ads.

Testimonials, Reviews, Discussion pieces: This sort of content is usually tied to longer form entertainment, and is to be ideally watched on a platform that allows full-screen viewing.

Following this thread, testimonials, reviews, and similar videos work best on Facebook, YouTube, and Twitter to some extent, which support both, the type of length and viewing experience that these formats prefer.

On optimal video lengths

When discussing the topic of video length on social media, there are two main points that need to be addressed.

One is that social media platforms are, by and large, very agile. They act as short attention span channels to disseminate information. So, save for some hybrid exceptions (namely YouTube and to some extent, Facebook), shorter video content tends to do better regarding shareability and user response.

The other point being that the concept of “optimal length” varies considerably from platform to platform, and also depends heavily on the goals you have for a specific piece of content.

With that in mind, know that while nothing is written in stone, there are however a few general trends that can be used as guidelines to get you started on the right track for a given platform:

-Facebook: In general, try to keep your Facebook videos to under 2 minutes, as engagement drops dramatically after that for short video content. Profile videos work well under 10 seconds, and the average well-performing feed video sits between 60 and 90 seconds.
-Twitter: While the current cap is set at 2 minutes and 20 seconds, a slightly longer version of the previous cap seems to be the preferred length. Anywhere under 45 seconds should work.
-YouTube: An average of the most liked videos sits between 5 and 10 minutes, which makes YouTube ideal for hosting and sharing your longer videos.
-Instagram: The ideal length for Instagram varies by type of video. In general, regular timeline videos are best kept between 30 and 60 seconds. Stories are best capped at 15, and for IGTV, the optimal length is still being figured out.

The power of Native

As mentioned before, social networks tend to behave as closed biomes in many ways, with some degree of tribal behavior being commonplace, especially among the early adopters and most diehard fans of the platform.

Knowing that, it is not too difficult to understand why native videos offer an advantage for spreading a given piece of content on a social network.

It is not necessarily always the result of a conscious choice, but numbers prove that native videos do tend to perform better.

Just like a post with a multimedia component has an advantage over pure text or a single image post, native hosting of content works as a similar benefit for your videos.

How do you translate this into higher engagement for your content? Simple, if you plan to share a video on YouTube and Facebook, you are far more likely to receive a better response from your target audiences by uploading it to both platforms and sharing each upload independently on their internal ecosystems.

In other words, most of the time, your video will perform better when shared on your Facebook wall if it was uploaded natively on Facebook rather than just sharing an outside link to its YouTube link.

Putting that to a side, using native hosting also gives you the considerable advantage of accessing detailed analytics, as most social networks will report on the minutia of viewer interaction when your content has been uploaded in this fashion.

Lastly, it is also important to note that some platforms appear to give native hosted content a sort of priority when it comes to exposure and promotion (such as on Facebook’s algorithms,) which would mean that just by choosing native hosting, you are improving your chances of visibility on feeds.

A few insights on Production

Now, before you leave, I’d like to talk a little bit about production, an area where I see a lot of content creators and marketers alike dropping the ball when it comes to social videos.

The fact that you are creating video content for social media (platforms most often praised for their informality) should not be misconstrued as a license for poor quality.

I’m not even talking about video quality precisely. Although important, most of us nowadays walk around with a high-tech recording device in our pockets. No, what I’m referring to are a few simple production and post-production practices you should strive to meet as you work on your videos.

It can be easy to seem charming or clever on paper, but achieving that high-quality finish that you most often see with those content creators your love (or those companies that are leveraging social video marketing to the fullest) most often comes as the result of a great deal of editing and other post-production efforts.

The correct filter, the right pace, having extra camera angles, the music and sounds… all these things play an important role in helping you develop a unique voice, capable of engaging and maintaining your viewers’ attention.

That isn’t to say you should become a professional editor or producer to create great video content for social networks. Instead, I’m merely trying to make you aware of these topics for you to start implementing them whenever possible in your social videos, improving the overall quality and appeal of your content and begin benefitting from the additional engagement that a sharp increase in quality is liable to bring along.

As you apply these basic principles of production to your social videos, take full advantage of the native hosting most social networks provide, and tailoring the formatting, content, and length to meet the specific trends of your intended target platform. By following these tips, you are setting your video content to stand head and shoulders above those of your competitors.

This will translate into increased engagement and relevance for your content and profile online, which will carry over to your other social marketing goals.

Start experimenting with this advice and fine tune your content, keeping what works for you, and enjoying the benefits of continually improving upon the quality of your social videos.

Original post: 6 Tips You Need to Know for an Awesome Social Media Video Branding Campaign

How to Find Viral Topics to Write About

In the digital world, viral is a buzzword that has a positive or negative connotation. If you are a content creator, blogger, website owner, or marketer, going viral is absolutely positive. It is your goal to optimize your content and see it spread widely and rapidly online. To improve your rankings and be on the first page of search engine results, you need to constantly find viral topics to write about.

Whether you’re planning to post content on your website, blog, or social media accounts, it is important that you research on the trending or popular topics within your niche or industry. Aside from considering some of the key factors that make a topic or content viral, forward thinkers like you can also take advantage of online tools and resources that can help you come up with attention-grabbing topics that will draw people to your content page or website. Let’s take a look at some of them:

Google+ / Google Trends

Google is undoubtedly the most popular and widely-used search engine in the world. Therefore, optimizing its tools and features to search for viral topics is an excellent idea. First, there’s Google+, where you can look for keywords, domains, and content that are popular with Google+ users.

There’s also Google Trends, which allows you to identify popular keywords relative to overall search volume, keep track of the trends in Google searches, and view all relevant articles for a hot topic.

BuzzSumo

This content analysis tool works by identifying and analyzing trending content for a given topic or competitor. You can sign up and try BuzzSumo for free and start using it by simply typing in a topic or keyword to search for viral content. They also offer four subscription plans at reasonable costs. Choose the one that you think is most suitable for your business.

Like more popular brands like Yahoo! and IBM and publishers, including National Geographic and BuzzFeed, your business can also maximize the features and full potential of this tool.

Topsy

Topsy is a search engine that delivers real time social analytics. It indexes links, images, videos, tweets, and other online content and then ranks them by popularity. With this user-friendly tool, it will be easier for you to monitor activity about your brand and increase engagement.

Reddit

Although it’s not that intuitive, Reddit can still be considered as a good platform for searching for viral content. Through this website, registered members can submit content, which can be rated and voted up or down by other members. By simply viewing the website, you can already see the content that have many upvotes or downvotes and comments and determine the most popular ones.

HubSpot Blog Topic/Idea Generator

HubSpot is certainly a top software company that features comprehensive content management, social media, web analytics, and search engine optimization tools. If you are looking for a way to find viral topics, then HubSpot’s blog topic/idea generator is perfect for you. It’s simple and easy to use. Initially, you’ll get five blog ideas or topics, but you can get more by simply filling out a form.

SEOquake

SEOquakeIt is most is a powerful and free plugin for browsers, particularly Chrome, Firefox, Safari, and Opera. With this tool, you’ll be able to access statistics of search results in Google, Yahoo!, Bing, and other search engines, as well as social media statistics, including Facebook likes and Twitter tweets. Explore the features of this tool and you’ll be able to find the top content in search results and popular posts on social media.

Finding and using viral topics help a lot in boosting your content arsenal. Go viral for the right reasons! Try one or more of these tools for content optimization, viral sharing, and improved SEO rankings. A reliable company that provides online marketing services can also assist you in achieving these goals. Remember, creating viral content is not only good for shareability but also for increasing your brand’s relevance in the industry.

Original post: How to Find Viral Topics to Write About

Five ways to make your website richer with video content

As you probably know, video rules the web. Over 80% of all Internet traffic is already video. Video posts receive a much higher number of likes and shares on social media platforms like Facebook and Instagram. Businesses and sales pages that use video tend to convert much better than the ones that do not. In other words, if you have a website and is not using video you are missing out on a big opportunity. Below you will find five ways you can use to make your website more engaging with video content.

1.Create a narrative video

A narrative video is a great way to explain what your business offers or what features your product or website might have. Today there are many online tools that allow you to create such a video even if you don’t have any technical skills. For example, on lumen5 you will be able to create a video by choosing background images and by inserting text and music with a drag and drop functionality.

2. Create a how-to video

People love to learn new things, and that’s why how to and tutorial videos are so popular. The simplest way to create a how-to video is to record your computer screen as you explain how to accomplish a specific task. You can also use your smartphone to record yourself while you carry out the task you are explaining. Here’s how to speed up a normal video to a time-lapse in case you need to shrink the overall length of your how-to video (remember that people have short attention spans online).

3. Do an interview

Remember that everything is digital these days, so you can do an interview with anyone around the world without leaving your house. Skype and Google hangout offer free video calling that it can use to conduct your interviews. You just need to record the video as you go and then publish it on your website. As an added bonus, the interviewee might help to promote the interview, for instance by sharing it on his social media profiles.

4. Embed videos from YouTube

Having video content on your website is a must, but that does not mean that you need to create all the content yourself. One strategy you can use to make your content more engaging is to find related and relevant videos on YouTube and then embed those videos on your website articles. This will give more value to your visitors, which in turn should make them return and increase your search rankings on Google.

5. Share your story or opinion

If you are lacking ideas for videos, you can simply turn the comer of your smart phone on and start recording as you talk. People love to hear a good story or someone who has a strong opinion about something.

Original post: Five ways to make your website richer with video content