Month: January 2016

3 Ways to Replicate Your Competitors’ Backlinks

Are you lagging behind your competitors when it comes to your search rank with Google? Search algorithms are constantly evolving, and keeping up with them can be difficult. In fact, search engine optimization can pose a challenge for any company, necessitating knowledge of keywords, tags, content creation, and backlinks.

One of the best things you can do to boost your search ranking is to build backlinks to your site. In this article, we will explore how to shortcut the process by stealing backlinks from your competitors.

Why Backlinks Matter

Backlinks are one of the key metrics that Google and other search engines use to rank web pages. Google’s search algorithms are proprietary, but they do make certain information available to the public. One of the things that has a big impact on a site’s search rank is its authority – a measurement of how much value the page contains. When a reputable website links back to your page, it works like an endorsement. Google assumes your page has credibility when you have high-quality backlinks.

According to SEO authority Moz, the best kinds of links are those that happen organically. Editorial links – the kind that happen when an authority website or publication discovers your content and links back to it without being asked – carry a lot of weight with Google. However, links that you ask for can be almost as effective if you handle them in the right way.

Method #1: Analyzing Your Competitors’ Backlinks

A good way to build up quality backlinks in a hurry is to steal them from your competitors. That might sound nefarious, but it’s actually not. The word “stealing” does not refer to any wrongdoing. Rather, it is a description of a way to find opportunities for backlinks by analyzing what your competitors are doing and capitalizing on the data you find.

The first step to analyzing backlinks is to do a simple Google search for an important keyword. For the purposes of this exercise, you should start by writing down the URLs of the top ten websites that appear in response to your search.

Analyzing backlinks is relatively easy. One of the best free tools available is Mondovo. It allows you to plug in the URL of your competitor and view their top backlinks, anchor texts and broken links. It also gives you the option to filter by countries, IPs, C-class Ips etc.
Once you have a list of sites, you can check them out manually and consider asking those sites for a link. It can be helpful to visit the site and see what kinds of things they are linking to so you can suggest a page of your own.

Method #2: Evaluating Broken Links

One alternative is to take your analysis of the backlinks to the next level, and look for broken links. You can accomplish that by using the same backlink report that you generated previously. Just select all the displayed URLs and at the bottom of the screen, there’s a green button titled ‘Check Link Status’. Click on that and wait for the report to get generated.

mondovo

Once the report is generated, go to the same backlinks tab and click on ‘Filters’. Then under ‘Filter By’, enter ‘Link Status’ under Select the Field, ‘=’ (without quotes) under Type of Search and ‘Not Found’ under Criteria and then click on ‘Add Criteria’. Lastly, click on ‘Filter’.

Upon clicking on Filter, you will see the list of pages that have broken links.

Broken links to your competitors’ sites represent a golden opportunity for you. Once you have a list of broken links, you need to figure out what content used to be on those pages so you can replace it with new content of your own. To do that, you need to use a tool like the WayBack Machine – a website that stores archives of web pages.

Links can break for many different reasons. If a competitor changed their URL or moved their content, the link might be broken. They might also have removed the content, thus rendering the link unusable. Whatever the reason, the broken link is something you can use to your advantage.

For each broken link, follow these steps:

1. Look up the link in the Wayback Machine and read the content.

2. Decide whether the content is relevant to your website. Not every article you find is going to be something that you would want to have on your website. Remember, SEO is not just about keywords anymore. The quality of your content has a huge impact in your Google rank, so don’t take this step lightly.

3. If the content is relevant, decide whether it is something you can improve upon. It’s not enough simply to rewrite your competitor’s content. Your goal should always be to improve upon the original content. That means adding something new and unique. Examples might include:
a. Updating outdated content
b. Adding your unique perspective
c. Approaching the topic from a new angle

4. If the content is both relevant and something you feel you can make better, then go ahead and rewrite it and put it up on your website. It is very important to do this step first, before you reach out to the site that linked to your competitor’s page.

5. Email the webmaster of the page with the broken link and propose your new material as a replacement for the broken link. Include a link to your new content – this is why you need to write the new content first – and politely request a link to your page.

6. You may sometimes find that more than one backlink leads to your competitors’ defunct page. If that is the case, then it’s a good idea to email all of the sites with a request for a backlink. You can expect to get a decent success rate with this tactic, probably between 10% and 20%.

Method #3: Google Alerts

The third method you can use to replicate backlinks is to use Google Alerts to monitor mentions of your competitors online.

To set up an alert, go to Google Alerts. At the top of the page, you will see a search box. You can enter anything you want, including:

-The name of your competitor
-A chosen keyword
-A product name

Whichever option you choose, Google will sweep the internet and send you an email whenever the search term you have entered is mentioned. You can then visit the site where the mention was posted and determine whether it poses an opportunity for you to obtain a new backlink.

Not every backlink needs to be to an article or a piece of content. Using these methods may also help you find opportunities to be listed in industry directories and publications. Any link from an authoritative website in your industry can help improve your search rank.

Wanna learn how to make more money with your website? Check the Online Profits training program!


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10 Things to Consider When Choosing a WordPress Theme

WordPress was started as a simple blogging platform, but now it is one of the most powerful and popular Content management System to create different type of websites. You need a simple blog or your client need a custom website, WordPress can help you to build 30+ types of website.

Front end is most important part of any website, when a visitor visit your website, first thing will notice the design of your website and content readability. On desktops design really matters because there is a lot of space your design should be simple, elegant and attractive. When someone visit your website on small screen devices, your website must be accessible and content should be easily readable.

WordPress allows you to change design of your blog/website with themes. Installing and activating new WordPress theme is really simple and easy. You can choose from thousands of free and premium themes available online. There are so many marketplaces where you can buy premium themes or download free themes.

Even though it is easy to change design of WordPress based website with themes but there are many things to remember before installing a new WordPress theme. In this article i am going to discuss some most important things to remember when choosing a new WordPress theme.

Whenever you decide to install a new free or premium theme on your WordPress website, make sure your theme offers:

1. A clean and simple design and good color scheme
2. An easy and fully responsive Navigation
3. Easy to Customize
4. SEO Friendly
5. Social Media links
6. Must be mobile friendly and fully responsive
7. Text is easy to read on all type of devices
8. It must be light weigh
9. Visually appealing content : images and videos
10. Up to date and from trusted developers

1. A clean and simple design and good color scheme

Always choose a theme with simple and elegant design. As a developer, designer or blogger your basic goal should be the creation of design that can attract the maximum number of the visitors, who spend enough time on the website to browse around. With good design it is easy to attract and engage the visitors. You don’t need a WordPress theme with full of color and super fancy design.

Always try to find out a WordPress theme with simple yet professional design, suitable for your business or blog. By choosing a WordPress theme with nice design, you can be sure you will have people coming back to you (but you should not forget about the content as well of course).

2. An easy and fully responsive Navigation

You should never ignore usability. You have to make sure that your website will be easy to navigate and pretty simple. Always choose a theme with fully responsive and accessible navigation menus. Make sure that the website navigation is straight forward and it has SEO friendly information architecture.

3. SEO Friendly

Search Engine Optimization really matters and you can not ignore it, Check if your theme is using SEO friendly markup. HTML5 offers so many elements which helps developers to create Search Engine friendly web pages. If your theme is SEO friendly, good but if it isn’t you can install and use any WordPress SEO plugin. Yaost SEO is one of the most popular plugin to optimize WordPress websites for search engines.

Recommended reading: 4 Tips to Improve WordPress Blog for SEO and the User Experience

4. Social Media links

It is impossible to ignore Social media now a days, Twitter, FaceBook, Instagram and many other social networking websites are very popular and billions of users are using them. If your theme supports Social Media menus, great. For example TwentFifteen theme allows you to create social media menu. you just need to add your social media links and your theme will display social media icons.

Recommended reading: Optimize Content Sharing On Social Media With WordPress Plugins

5. Must be mobile friendly and fully responsive

The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.

After installing a theme make your website look great on mobile devices. you can always run a Mobile Friendly Test. A don’t forget that Responsive design is Google’s recommended design pattern.

Most of the new free and premium themes are fully responsive and mobile friendly. You should read Is Responsive Design A Ranking Factor? at searchengine land to learn more why Responsive design matters.

7. Right font & Readable text on all type of devices

This one is really important and you can not ignore it. Make sure that the content on your website or blog is easily readable. If you are a theme developer use a reasonable font size or if installing a new theme make sure font size reasonable and people can easily read content on small screen devices. I have seen website where it is impossible or really difficult to read content on small screen devices.

Font size should not be too small nor should it be too big. Also, make sure that the color of the font stands out from the background. Never ever use similar colors for the background and the font. Use appropriate font size for headlines, sub-titles and bullets as much as possible, because it makes it easier for the visitor to comprehend the content in a glance.

Web fonts are very popular now a days and most premium themes allows you to choose your desired font, so make sure your font is easy to read.

8. It must be light weight: Loading speed matters

This is a key aspect of any website. The loading speed of the web pages must be very fast. Remember Google hates slow websites and loves fast websites. People will leave your website if it is too slow. Most of the people leave the website within a few seconds of visiting it, if, the page does not loads quickly.

It can severely affect your bounce rate. Therefore, make sure that your website infrastructure is such that the pages load at optimal speed. There are so many free plugins available that helps you to optimize your WordPress websites for optimal speed but your theme must be fast as well. You don’t need a theme with hundred on extra images, use CSS3 properties if needed.

9. Visually appealing content : images and videos

Including visual (images and videos) content is yet another effective way of attracting the visitors. People prefer watching interesting images and interactive videos rather than reading long text paragraphs. When choosing a WordPress theme for your personal or customer website, make sure it displays images and videos nicely.

10. Theme must be up to date and from trusted developers

Never use out dated WordPress themes. Check when theme was last updates and if it is not up to date and does not supports latest version of WordPress, ignore it. Always download and buy WordPress themes from trusted sources and market places. Official WordPress Themes directory is best place to download free themes.

What are your most favorite WordPress themes and why do you like to use them. Do your prefer free themes or premium themes. Share your thoughts in comments.

About Author: Tahir Taous is front end developer and blogger and founder of JustLearnWP.com, a WordPress and Blogging training and tutorials website. Join his FREE NEWSLETTER and Download Free eBook increase Blog Traffic, Subscribers and Earning and receive more articles about WordPress, theme development and blogging directly in your inbox.

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Top Results and Quick Answers in Google Inbox

I’ve always wondered why Gmail doesn’t sort search results by relevance, just like Google Search. Gmail sorts results by date, so you can quickly find recent messages that match your query, and that’s pretty useful, but sometimes you want to find an old email from a friend or a long-forgotten conversation about modern architecture.

Google Inbox has just added a “top results” section that shows the most relevant 5 results for your query. It’s not perfect and it’s easy to see why this doesn’t replace the standard “sort by date”: ranking email conversations is harder than ranking web pages. There are no links between messages, many messages are pretty short and are only important for a short while.

In addition to top results, Inbox now also shows quick answers extracted from your messages. “Now when you’re searching for a frequent flyer number or shipping status, Inbox will show it at the top of search results – no more digging through individual emails to find what you’re looking for.”

Looking for Stock Photos and Images? Check Out Dreamstime

As the idiom goes, a picture is worth a thousand words! If you are not currently using images on your site or blog, you are missing out. Apart from enriching your content and making your site more visually appealing to visitors, images can actually boost your search traffic, many people go on Google looking for images, and Google redirects that traffic to the respective websites that published the images.

With such benefits in play, why many bloggers and webmasters simply don’t bother using images? Probably because they don’t have an easy and affordable way to get the images themselves.

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Simply going to Google, searching for an image and using it on your site doesn’t work. Those images have copyright, meaning that you could get introuble if you use them without permission from the copyright owner.

The best solution is to find royalty-free images, because you can use those without having to worry about legal issues. There are many royalty-free image sites around, but one that I used in the past and recommend is called Dreamstime.

I discovered them by chance when I was looking for an image that contained Brazilian Reais (the Brazilian currency). I couldn’t find it on rival sites, but managed to do it on Dreamstime, so I became a client after that.

In fact they have close to 40 million royalty-free images on their database. Some are available free of charge as you can see here. Others are available for purchase, starting at $0.2 per download, which is quite affordable if you compare with the competition.

If you are a WordPress user, life is going to be even easier. You can install the Dreamstime plugin and add images to your posts directly from the WordPress dashboard.

Check it out!

Wanna learn how to make more money with your website? Check the Online Profits training program!


YouTube Loop

Back in 2014, I found a way to loop YouTube videos using a feature of the HTML5 player. It looks like YouTube added “loop” as a standard feature. Just right click inside the HTML5 player and click “loop”. This way, you can watch a video on repeat until you pause it or uncheck “loop” from the contextual menu.

It also works for embedded videos. Here’s a short video you can use to test the loop feature:

Import Contacts in the New Google Contacts

When the latest version of Google Contacts launched last year, many features were missing. It looks like one of these features is back: you can now import contacts without switching to the old UI.

You can import contacts from Yahoo Mail, Outlook.com, AOL or from other email providers. If you want to import contacts from a CSV/vCard file, you’ll still have to switch to the old interface.

Google uses a third-party service called ShuttleCloud for importing contacts. “To continue, you’ll need to give ShuttleCloud temporary access to your contacts data, including names and email addresses,” informs Google.

Another missing feature was restoring contacts. You can now “restore your contacts to any state within the past 30 days, recover deleted contacts, undo an import, or undo a merge.”

Exporting contacts and printing contacts still require to go back to the old UI.

New UI for Google’s Weather Card

Google redesigned the weather card to include more information and images. The new weather card is only available in the Google Search app for Android, at least for now. “When you search for ‘weather’ or ask Google, ‘will it rain today?’ in the Google app on your Android phone, you’ll get a wealth of new information, including: hourly sky conditions and chance of rain, severe weather alerts, a detailed 10-day forecast, air quality, UV index, sunrise and sunset times, and more,” informs Google.

Google’s new UI has 3 tabs for “today”, “tomorrow” and “10 days”. There’s also a “humidity, wind, sunrise, and more details” link at the bottom of the card which allows you to expand it. You can also tap anywhere inside the card.

Google added an option to add a location to the weather list. This way, you can search for “weather” and see a list of all the locations you’ve added and the corresponding weather information. The search bar is now optimized for finding locations, so it’s easier and faster to switch to a different city.

The “today” tab now includes information about sunrise, sunset, solar noon, length of the day, remaining daylight, dawn, dusk, dew point, pressure, UV index and visibility.

For some cities in the US, Japan, South Korea, India and other countries, you can find air quality information and health messages like “it’s a great today to be active outside” or “avoid prolonged or heavy exertion”. The source is EPA AirNow.

The “10 day” shows weather forecast for today and the following 9 days. Tap a day to find more details, including hourly weather forecast, wind, humidity, UV index, sunrise and sunset.

How to Use Affiliate Marketing in an Effective Way

Affiliate marketing is a channel that poses low risks and high rewards for both merchants and marketers.

When done right, affiliate marketing, also known as outsourced marketing, provides merchants a host of benefits: low-cost advertising, fixed commission-based fees, and brand visibility.

For affiliate marketers, affiliate marketing means the freedom to choose the products to advertise, when and where to work, and a passive income source.

Best practices for affiliate marketers

Affiliate marketers face a substantial amount of competition today.

There are, however, a number of things you can do to effectively use affiliate marketing and paint the products and services of the businesses you promote in the right light.

Maintain a great first impression

First impressions are as important when someone visits your site as when you meet someone in person.

When a visitor comes to your site, how is their experience?

Look at your site from the eyes of a new site user:

-How long does it take for your page to load?

-Ensure your site is easy to understand and users navigate to the different areas of the site just as easily.

-Stay away from overly complex site design. Simpler is generally much better.

This doesn’t mean that the site can’t look great. Aesthetics is good, but the usability of the site needs to be the top priority.

Different tools can be used to test and improve website usability:

Five Second Test
ClickHeat
GTmetrix

Create great, descriptive content

The old saying “content is king” has never been truer. High-quality content is essential for affiliates who want to increase their, among other things, SEO page ranking.

To achieve this:

-Your content must be reader-friendly. Keywords are fine, but if you stuff too many or inject awkward phrases here and there, your content becomes a liability instead of an asset.

-The content must be engaging and informative. Create descriptive narratives of the products and services you offer so readers understand what they’re getting.

-Exude honesty in every post, or readers will lose confidence in your site.

In addition to written content, consider branching out into video. Videos have a number of benefits, but foremost of them is:

Sites with video keep visitors around longer than sites that only have text.

Create video content that:

-Introduces a product or service
-Reviews a product or service in detail
-Shows how a product works
-Compares one product or service to another

With videos, you have just as many options as with written content.

However:

Creating video content is more time and labor-intensive than written content. You may not have time for daily videos, but having several videos can boost the effectiveness of your affiliate marketing.

For the best possible results, remember to only create quality videos. Once done, post the videos on your site, social media, video sharing sites, and other places for better visibility and a wider reach.

Use analytics

How are visitors engaging with your site?

Analytics tools allow you to easily track what visitors are doing on your website:

-Determine which types of content resonate the most with them
-Understand whether banners work better than in-text links
-Track sales

All in all, analytics software provides actionable insights into how to improve your site and make it even more effective.

Some of the top analytics tools available include:

Google Analytics
Clicky
Mint
Kissmetrics
ClickTale

Only work with products you trust

Many affiliate marketers choose the products and services they promote by looking at the bottom line. It’s hard to blame them since they’re running a business and want to make money.

This leads to marketers promoting and writing about products they have never used or would not normally choose.

Doing so causes a number of problems, the most notable being:

You can’t create high-quality content based on items you have no experience using or you don’t actually like.

Marketers should only choose products they would recommend to a friend or family member.

As an affiliate marketer, keeping your visitors’ trust is paramount, as dishonesty has its way of shining through, causing you to lose visitors and your brand reputation in the long run.

Limit the number of products you promote

One cardinal sin many affiliate marketers commit is promoting a host of different products. Not surprising, as many products can equate to increased income.

However:

Bear in mind that you need to stay within your niche so you can keep and grow your audience.

You also don’t want too many competing products on your site. This diminishes the trustworthiness of your content. By limiting the number of competing products you promote, you afford each the full attention it deserves.

In general, never have more than two of the same type of product on your page from competing companies.

Create a resource page

Another great tip to make the most out of affiliate marketing is to create a resource page.

This page can include links to sites, services, tools, and products your audience will find useful. Because you’d rather only promote products or services you use yourself, the resource page can contain your affiliate links.

Final word

Affiliate marketing as an income source takes time and effort, but the results are well worth it. Use the tips enumerated above to improve your effectiveness as an affiliate marketer. When properly implemented, they can make a huge difference in how well you do.

About the Author: Red Akrim is the CMO of Cloudswave and is fervent about helping others use the power of Cloudswave.

Wanna learn how to make more money with your website? Check the Online Profits training program!


?Four of the Best WordPress Plugins to Make Your Job Easier

So you started your blog. You’re plugging away, having a swell time, and so far you’ve been doing okay.

Way to go, you.

But running a blog is hard work and at some point you’re not going to be able to juggle at the balls in the air. You could use some help.

One option is to hire a bunch of people to work for you. The best part about this is that you can make them call you “Boss” or “Your Majesty”.

The worst part is, it can get expensive to hire people.

This is where plugins come in handy. The best WordPress plugins out there will make change your life FOREVER!

A plugin is software that can plug in (AHA…see what they did there?) to an existing computer program and do a job that the existing program doesn’t already do.

Plugins are awesome tools that can save you massive time and money, and probably more than a few headaches.

Keep in mind, though, that too many cooks in the kitchen will make your blog miserable. AN overabundance of plugins will slow your site down and make the user experience pretty frustrating.

Stick to ten plugins, absolutely maximum, and you’ll be good to go.

“But hang on,” (you may be thinking), “There are literally hundreds of plugins out there. I know this…I just Googled it. How do I know which ones are worth using?!”

Excellent question, and one I am more than happy to help you with! I’ve played around with a ton of different WordPress plugins, and I’ve narrowed my list of must-haves down to four.

These are my four top WordPress plugins and are great at what they do. They will save you time, money, and stress and make your whole job easier.

One helps you out with SEO, one gives you spam protection, one helps you create pop-ups and builds your email list, and one keeps your publishing schedule and social media organized.

And the best part? They’re all super affordable. (And by affordable I mean practically, or actually, free. What’s. Up.)
Ya ready to hear about them? Great.

Best WordPress Plugins #1: Yoast SEO

Helps with: SEO optimization
Price: Free for the basic version (premium starts at $69/year)

Yoast SEO is one of the most well-known SEO plugins out there, and with good reason (this is my favorite on the list of the best WordPress plugins). It’s awesome. Yoast is a great tool for automating all that technical white hat SEO things so you don’t have to worry about it. Talk about a load off your plate.

When you download the plugin, it will show up on the existing sidebar of your WordPress navigation page as “SEO”.

The free version (which is really all you need right now) comes with some awesome features, like these:

  • Post titles and meta descriptions: This feature lets you set a template for for your titles and meta description on search engines.
  • Ordinarily, you wouldn’t have any control over how the title appears in search engines. With Yoast you do, which will help with your click-through rate.
  • Sitemap: Sitemaps are a super important element of good SEO. Sitemaps help search engines index your site. You can enable the sitemap with the swift click of a button, and grab the link in a jiffy. Awesome.
  • There are a ton of other built-in tools in the Yoast plugin, which you can read about on the plugin page.

Best WordPress Plugins #2: Akismet

Helps with: Spam protection
Price: Name your own price (which can be free)

Nobody, least of all you, has time for stupid spammy comments on your posts. No, thank you. Akismet is the ultimate in spam protection for your blog. It automatically catches spam and makes it disappear before you even see it.

Awesome.

There are a few different plans to choose from, but my favorite (and the one that will do just fine for your blog) is the basic plan, which allows you to set your own monthly price. You can download it for free, but why not donate a dollar or two to help them out? After the basic plan, the premium plans start at $5, and go up to $50.

Best WordPress Plugins #3: SumoMe

Helps with: Growing your site’s traffic
Price: Free (for the basic version)

SumoMe is one of my all time favorite plugins. Mostly because they have really amusing marketing emails. But also because the plugin is awesome.

Once you install the plugin, you can download apps like the List Builder (lets your create a fancy lightbox pop-up to capture email addresses), Scroll Box (an email collection box that pops up whenever you tell it to), Heat Maps (helps you see where people are clicking on your site), and Smart Bar (among plenty others).

Personally, I love the Scroll Box app. It’s a polite way to ask for a reader’s email address once they’ve popped around your site for a bit. You can choose at what point on the page you want the box to appear, how often you want it to pop up, and what you want it to say.

The only downside to the free version is that it is plastered with the SumoMe logo. The only way to get rid of that is to upgrade to the Starter version (which is $10/mo, or you can get the Pro version for $100/mo). I don’t think it’s a deal breaker, but it is something you’ll have to deal with if you use the plugin.

Best WordPress Plugins #4: CoSchedule

Helps with: Content marketing and social media
Price: $15/mo

CoSchedule connects your WordPress blog to your social media sites with a freaking cool drag-and-drop editorial calendar that makes scheduling your posts (across all your platforms) a breeze.

CoSchedule allows you to plan ahead and publish your awesome content, consistently. It gets rid of the headache of remembering when to publish, and also remembering to update all your social media platforms.

Never again will you have to spend hours posting the same information to Twitter, Instagram, Facebook, and your blog.

Literally so annoying.

You can easily move blog posts around and plan/edit your posting schedule. Then it automatically adjusts the rest of your social media to those changes. Freaking legit.

Go Forth and Use These Top WordPress Plugins to Improve Your Blog

So there you go. These plugins are four of the best WordPress plugins out there, and I’m pumped to share them with you! They will absolutely make your life easier and help your blog be the best it can be.

I’d love to hear about what plugins have worked for you, whether or not they are on this list. Really, I want to hear all about your blog in general!

Shoot me at email at john@blogsheriff.com to talk about plugins, or anything else. Can’t wait to connect with you.

Best,

John and the BlogSheriff team

Wanna learn how to make more money with your website? Check the Online Profits training program!


5 Features Every Author’s Website Needs

Time and time again, the wide expanse of the internet has proven to be a crucial tool in marketing. Whether a professional writer wants to connect with their audience or an up-and-coming author needs to promote their new book, a key tool in achieving success is to build a website. There are many cheap web design company out there. In order to get your website noticed, it can’t be something thrown together without a strategic plan- Rome wasn’t created in a day, right? These top website features will keep the readers coming back to your site, and will exponentially further the marketing of your books.

1. Clean Format
A book is a direct figure that portrays an idea, and your website should be just that. A site with a one column format, meaning your posts and updates are wrapped vertically down the page, is easier to read than a site that has no system or categorization. The design of your site and the fonts you decide to use also play a major role in keeping your readers’ attention. Simple fonts and a clean color scheme will never fail, and your audience will thank you for it.

2. Email List
Once readers have visited your site, how do you keep them coming back? Emailing lists are so widely used because they are great sources of information to give to the public. Email marketing services like MailChimp and VerticalResponse allow you to conveniently send email updates to your readers while also promoting your books and future writings. Your readers have the choice to sign up for your newsletter, so make sure you have an email list page or widget out in the open, readily available to the public.

3. Social Media Buttons
Communication with readers is so important for an author. You can collaborate ideas, gain feedback and critiques, and even make new friends. Social media is essential for a writer to not only promote themselves, but to connect with everyone in the industry. Having social media buttons available on your website will allow interested visitors to follow you on your social accounts, thus creating a larger reader’s circle. There are a number of different social channels you can add here, the most popular being Facebook and Twitter. Usually website templates have social media buttons already integrated into the CSS, but various tutorials are available online to add your own customized buttons.

4. Blog Posts
There’s a huge difference between simply having a website and operating a blog. Sure, with a website you can promote your book, include facts, maybe share a bit about yourself, but there isn’t much growth beyond that. Readers would be more inclined to visit a site with updated posts, hence the beauty of owning a weblog. By merging your website into a functioning blog, you’ll combine the promotion of your book with posts that showcase your unique voice. The blog posts can be about anything you choose, but would better market your work if they were directed towards your published books.

5. About the Author
Short, sweet and to the point- that is what an author’s “about me” page should be. This gives you the chance to share a little about yourself and better relate to your viewers while sneaking in some of your completed achievements. If the page seems to stretch on for miles, it looks less interesting to the reader. Keep it short while also keeping it factual. Read more here about how to write an about me page.

An author’s business website design can improve their chances of being noticed with the use of a clean interface and interesting posts. Anything that can help the writer better connect with the public, such as emailing lists and social media, will always be an asset. A website is a beneficial step on the ladder to success.

Wanna learn how to make more money with your website? Check the Online Profits training program!