Month: September 2018

6 Tips for Marketing on Facebook

Fine tuning your marketing on Facebook to be successful long term takes more than just running some ads and hoping for the best. Facebook ads are getting more expensive, which means getting the most of our this ad spend is becoming more and more vital. Here are 6 tips that will actually help you in the day to day management of your marketing campaigns on Facebook.

1. Retarget. Remarket.

Whichever you call it, you have to be doing it. It’s amazing how many companies market on Facebook without ensuring remarketing is a part of their strategy. It’s essential to be successful over time.

To do this, set up your retargeting audiences from the get go. The audiences you should retarget to are;

-people who watched 25%, 50%, and 75% of any of videos
-people who Engaged with your Page
-website Visitors
-your existing Page Fans

These audiences should be sized 180 and 30 days. To get even more serious, target 1 day and 7 day audiences.

2. Use Business Manager

Ensure your ad account is inside of a Business Manager, along with your page. Facebook’s business manager is an amazing, organized solution to everything Facebook related. Don’t be the guy with your company’s ad account connected to just your personal Facebook profile. This

The more places your ad account is connected, the higher the possibility to recover it if anything happens. And things do happen, even if they’re wrong. Having a connection to a Facebook representative will help you in these circumstances as well.

3. Set up custom columns.

Instead of relying on Facebook’s default columns, there are likely data points that are needed specifically by your marketing team, such as Custom Conversions, or the cost per XYZ Custom Conversion. Here’s a good starter list: Campaign Name, Ad Set Name, Reach, Frequency, Relevance Score. For an commerce company, things like Checkout Initiated, Adds to Cart, and Purchases will be next. Save as a preset in your ad account. This will save you lots of time as you’ll no longer need to do this every time you analyze the performance of campaigns.

4. Video is King

Video advertising is crucial in today’s online marketing mix, and video marketing statistics show it performs extremely well across nearly all ages and demographics. Having a powerful and creative video on the “front end” of your marketing that will properly explain your brand/product/service along with social proof and authority. There are lots of video formats you should test, such as simple short video loops (6-8 seconds), animated videos, live-action videos, and more.

Target your ideal audience cold, and then retarget them with other content later. Test different objectives, but a great formula is Video Views or Page Post Engagement in the Facebook feed and other placements, once again without a CTA on the post.

5. Run ads that don’t look like ads.

Go out of your way to develop creative that is unique and looks like original content, not an advertisement. Keeping engagement and relevancy score high is key, and a great way on Facebook to do this is to show them ads that don’t really look like ads.

Social proof and short testimonials with images or video content, without even a strong CTA or “Shop Now”/“Learn More” button will build even more rapport with your audiences, before your ads with strong CTAs. The constant positive impression of your brand, without selling hard, will encourage people to Google you as well – so look out for an increase in organic Google search traffic.

6. Know the cost of your advertising.

Keeping track of your advertising costs seems simple, but many overlook. Here’s a good rule of thumb for what you should be spending and how much per impressions:

$6 for 1,000 impressions (1st quarter)
$6.50 for 1,000 impressions (2/3rd quarter)
$8 for 1k impressions (4th quarter)

You can calculate how many impressions you’ll get with the size of your cold and warm audiences.

Original post: 6 Tips for Marketing on Facebook

New Update Of The Multipurpose Monstroid Theme

We are all accustomed to multipurpose solutions. More and more people prefer to use templates that are easy to set up and can safely work on several projects at once. Users want to have products that are easy, convenient, and reliable. And there’s always a room to grow and improve. A few days ago a powerful update appeared, capable of covering any requests of even the most notorious nature. Monstroid is the first large improved version of the second version of the sensational template for the site development on WordPress. We can say that this WP template surpassed its predecessor in many respects, if not in everything.

Monstroid is a WordPress theme, with which to build your first website or modify an existing one becomes a lot easier. This template will become a real companion in the online life of each website owner. Monstroid doesn’t require a single line of self-written code, everything is already inside. There’s absolutely nothing to worry about. A beautiful and easy-to-use visual editor, drag & drop technology for fast editing of content and site pages, modular structure, ease, and productivity. Monstroid WordPress template is a solution that no one has ever created before.

Monstroid will change your idea of multifunctionality and productivity. Need an online store on WordPress? This is not a problem. Start selling online, thanks to the built-in Monstroid functionality for e-commerce. All themes of the Monstroid are equipped with a WooCommerce plugin, which will facilitate the creation of an online storefront for effective sales. In addition, there’s a unique functionality inside the template that will definitely please web developers:

Demo content
Dozens of PSD files
A set of tools for quick website setup
Various sliders for creating photo galleries
The ability to integrate with social networks
Free lifetime updates
Functionality for the creation of a portfolio
SEO optimization
Unique shortcodes
Mobile friendliness
Additional extensions of premium quality
Directly in the admin panel, you can chat with technical support representatives and get instant responses about setting up the site. And Monstroid frees you from any restrictions. The template is a GPL product, which allows you to use it for an unlimited number of projects. You can edit its source code, install it on multiple domains, and in general, do whatever you want with it. This is the greatest GPL WordPress template that is at your disposal.

Live Customizer
In Monstroid 2, the template options panel was replaced with the Live Customizer. In Monstroid it got many improvements.

-It’s much more convenient to use than in previous version or anything else that you have ever used to edit your site.
-You can customize the logo, typography, colors, widgets, navigation, social links, and much more in the WYSIWYG interface.
-Customizer now makes it possible to view all changes at once without having to reload the interface every time you want to see what you’ve got.
-See all the settings that you can change in the customizer by trying the demo. And the import/export option will allow you to save the changes that you made in the skin in the process of its customization.

TM Style Switcher
In addition to Live Customizer, Monstroid offers a great tool for advanced users. It’s called TM Style Switcher. It’s useful in cases where you like the visual design of the skin, but you don’t need its special functionality. In such cases, select the desired preset style in the switcher interface. All of its stylistic options will be loaded without content. It will remain the same as before. The tool also allows you to make a backup of your temporary settings.

Power Page Builder
Monstroid 2 is equipped with Power Page Builder, which will be appreciated by both professionals and beginners. This advanced tool allows users to create unique layout designs with many options, content modules, and settings in the drag & drop interface. In Monstroid 2 there are two sections for structuring the layout, standard and special. In the standard, you can choose the right column layout for your page. A special section is designed for those who need a more complex layout. You can insert additional rows into one of the columns. In Monstroid, Power Builder is equipped with many new content modules that can be customized. They will allow filling columns of the layout with new different types of content. It can be anything: accordions, tabs, advertisements, videos, sliders, and much more. You don’t need to use the layouts that you create immediately. You can save them to the library and load them only when you need them.

Available Skins

The package of this universal WordPress template included 10 skins (1 by default and 9 for specific niches). They are suitable for the most popular business niches such as sports, business, real estate, fashion, food, and construction. Monstroid got 4 new ones: Coffee, Organic Food, Cryptocurrency, and Solar Energy Company. Skins provide not only a beautiful appearance to your site. In addition to the visual component, they have impressive functionality. Each skin has a built-in tool to match the basic needs of people engaged in a particular type of business. It can be anything, from a business manager (business skin) to a booking form (a skin for a hotel). Keep in mind that these skins are not child themes. Monstroid is the only WordPress template that offers everything you need to work. Since each business has its own needs, each skin has few versions of the home page. The template package includes creative, minimalistic, commercial, and personal page design, and so on.

Conclusion

New updated Monstroid premium WP theme by Template Monster is a very cool solution for creating business sites of any complexity. For just $65 you get a truly universal WordPress template which you can use many times. And the solution is very strong. Here are all the main chips: dozens of options and parameters, page designer, complex menus, adaptability, about 20+ plugins. There are also many color styles. But, most of all, there are 14+ full-fledged thematic designs in addition to the main theme. If necessary, the archive also can contain PSD files. In addition, buyers receive free technical support and can additionally order the installation and the customization of the layout of the entire site.

Original post: New Update Of The Multipurpose Monstroid Theme

How to Turn Your Blog Into a Business

As you might remember, blogs emerged as online diaries where people could share stories about their personal lives, interests, opinions and so on. Over time, however, those website owners understood that if they published interesting and useful content they could transform their blogs into a business. If you already have a blog or are considering to create one and generate some revenues from it, below you will find some tips you can use to grow it as a real business.

1 Focus on a single niche
Writing about all your personal interests, like baseball, sports car, nutrition and travel, would certainly be appealing to you, but less so to your readers. The greater your focus on a single nation or topic the easier it will be fine readers and therefore to monetize your content.

2. Focus on creating value
The more value your content has the more reason people will have to visit your website, bookmark it, recommend it to dear friends and so long. The main ingredient of any popular website is high quality content that will add value to the lives of the website visitors.

3. Explore and define your business model
Blogs and websites can generate revenue under a wide range of business models. You can use advertising, affiliate marketing, offering services, selling digital goods like e-books and courses, and so will. Make sure to experiment with this business models and keep the one that is most efficient for your particular blog and niche.

4. Consider incorporating your business
Once you start making some money you should consider to incorporate your business. This will give you more legal protection and sometimes tax benefits. These days you can incorporate a business from the Internet, whether you live in Hong Kong, Singapore, or in the United States.

5. Track your progress
Unless you track your numbers you won’t be able to identify what is working and what is not working, and therefore make adjustments to your strategy. Track how many visitors your website is receiving every month, how much revenue you are generating and so on.

6. Establish goals
Having clear and challenging goals is essential to any business owner. Unless you know where you want to go, you won’t be able to draw a plan and strategy to get there. Make sure to write the goals down, as keeping them in your head has been proven to not be as effective.

Good luck!

Original post: How to Turn Your Blog Into a Business

3 Free Tools You Should Use for Internet Marketing

Getting internet marketing right takes dedication and perseverance. You probably won’t score an overnight success, but with the right set tools, you will be able to build a solid foundation for any type of business.

At first, marketing yourself online may seem like black magic. It requires so much time and resources, and some IT wizardry on top of that, to make it work, right?

Not really.

The good news is that these days you can easily set up a professional online presence, without coding skills or advanced technical knowledge.

The best part?

Many of the marketing solutions available online offer free plans so you can start acting on your ideas without a substantial budget to start with.

You can think of the following tools as the online marketing circle of life. That means they are a complete package, so you can start with basically any idea and build it from the ground up.

Wix.com

There was a time when creating a website took long hours of tinkering with HTML and some expertise in the field. Nowadays, thanks to website builders like WIX, you can set up a professional web page in record time with no HTML or coding skills.

WIX uses a drag-and-drop mechanics that will allow you to assemble all the pieces of your new website like a puzzle. It offers one of the best website builders around. It doesn’t matter what your target niche is as they have over 500 layouts to choose from, including templates for blogs, e-commerce sites, portfolios and more.

Since WIX templates are mobile-ready, you also won’t have to worry that your site will look like plucked out of a horror movie when opened on smartphones or tablets.

The best part about WIX is that they offer everything you need in one place – you can buy a domain, create a logo, set up a website, and much more. The environment also takes care of the marketing side thanks to integrated SEO tools.

Their free plan offers everything you need to start, including the builder, layouts, SEO tools, WIX apps (they add new functionality) and free hosting. You will also have 500MB of storage and bandwidth capped at 1GB.

The downside, however, is that you are stuck with their free domain address (username.wixsite.com/siteaddress), and there will be WIX branding visible on your website.

If you’re past testing and want your site to look professional, you should probably go with one of the upgrade plans that start at $14.50/month and come with a custom domain. You can find Wix promo codes here to lower the bill. There is also a lower plan called Connect Domain where you can use your existing domain with the WIX editor, but it still displays the branding so you might as well skip this one.

MailChimp

Once you have created the foundation for your online presence, the next step on the internet marketing ladder is to build an audience or a customer base and make sure that you can connect with them easily.

MailChimp is an all-in-one mailing system that takes care of all your newsletter and mailing campaign needs.

You can think of it as a swiss-knife of mailing software.

You will be able to manage your subscriber lists, send personalized emails (newsletters, promotions, product information), and, best of all, automate the process to give you more time to take care of other parts of your online business.

Like WIX, Mailchimp uses a drag-and-drop system to create personalized emails from scores of templates and premade elements. It also boasts an advanced tracking capability and is able to generate stats so you have something to work with when improving your emailing effectiveness.

The free plan allows to connect with up to 2,000 subscribers and send 12,000 emails per month. It should be more than enough for starters, but they also offer some flexible upgrade plans that will get you covered as your business grows.

Google Analytics

It is said that marketing is a numbers game. Internet marketing is no different in this respect, and numbers and statistics are the most powerful resource for every successful internet marketing activity.

Would you like to know how many people visit your website? Where do they come from? How much time do they spend clicking through the content? Do they click at all?

Every successful business needs a reliable method of analyzing online traffic and turning the raw data into comprehensive and actionable stats.

In a nutshell, Google Analytics gives you an insight into your website’s statistics, including the number of daily or monthly visitors, devices the visitors are using, demographics, and much more. You can then access and analyze the gathered data within the Google Analytics Dashboard.

Google’s tool makes online marketing much easier by taking the guesswork out of the equation.

The tool is completely free and available to everybody. All you have to do is to sign up with your existing Gmail account, add a line of the tracking code to your website, and you’re all set.

The Bottom Line

The three tools will allow you to harness the power of internet marketing and take action on your ideas without much hassle. They require little to no starting budget but can make all the difference for your online business.

Each of the three solutions should suit both beginners and more advanced users, so there is little risk that you will outgrow their capabilities anytime soon. It is also possible to combine their functionalities as all three integrate well with each other.

Original post: 3 Free Tools You Should Use for Internet Marketing