Month: July 2017

4 Simple Ideas for Great Blog Video Content

Contrary to popular belief you don’t need Hollywood-esque production value to create great video content for your blog. Frankly speaking some of the best blog video content stems from fairly simple ideas that are properly executed to create compelling content.

If you would like to create great blog video content, here are a few simple ideas that should give you a good place to start:

How-to guides and tutorials

Creating a guide or tutorial that shows viewers how to perform a certain task that they may be interested in or helps them to solve a particular problem is inherently useful. As far as informative content goes it is hard to beat a good guide, and if you get a bit creative you could really make it stand out. At the heart of every good guide is a simple set of step-by-step instructions, and once you figure out what those are the only thing you really need to do is decide on the best way to show the audience how to perform each step. Check out a great site called HowToGeek.com for more examples.

Interviews

Although often overlooked, interviews can be a great type of content. This guy built a whole website just with interviews! Bear in mind you don’t have to interview a ‘celebrity’ – anyone who can speak from a position of authority about the topic or has a unique perspective could make for a great interview. If it isn’t possible to record a face-to-face interview with a subject, you could even record footage from a video call instead.

Personal stories

Telling a story related to your blog’s niche can be a powerful way to foster an emotional response – particularly if the story is inspiring, humorous, touching, or something else of that nature. The video itself can either be a simple vlog, or it could incorporate other elements to help you to ‘show’ certain parts of the story.

Product reviews

Reviews have always been a popular form of blog content – video or otherwise. The advantage of recording product reviews as videos is that you can showcase the product better and pinpoint precise areas of interest to the viewer. As an added benefit product reviews are an excellent way to promote products that you feel are useful.

As you can see none of these ideas are particularly complicated, and most can be recorded with a simple video camera or a video recorder. Not only can it record the footage that you need but it also has a built-in editor that will let you edit and improve the videos that you record.

At the end of the day it doesn’t take dazzling special effects or a spectacular cinematic approach to create great blog video content. Initially you may want to experiment with different types of ideas, so that you can get a feel for what the audience on your blog responds to – and based on the ideas listed above you should already be able to come up with some topics worth pursuing.

Original post: 4 Simple Ideas for Great Blog Video Content

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A Novice’s Guide to Understanding the Benefits of SEO for Businesses

I have a small website for my garage business; will SEO be helpful for me?

Will SEO help my e-commerce startup?

I have just outsourced SEO for my website, will I get more leads?

These are some of the questions that cross the minds of newbies going for SEO. To understand how you can benefit from SEO, you’ll have to learn the basics of SEO first & then see how a persisting SEO campaign can boost your business.

So What Is SEO?

It stands for Search Engine Optimization and refers to the techniques of bringing your website on the front page of various Search Engines e.g. Google, Bing, Yahoo, etc.
These techniques aim at increasing the quality and volume of traffic to your website with the help of organic search engine results.

Traffic Quality

Although you would love to have any type of visitors (except hackers though) to your site, however, if you are running a garage business and the Google is driving traffic for garbage business, will it be of any use? No. The quality of traffic refers to visitors that are relevant to your website offerings and may lead to some fruitful results.

Volume of Traffic

Once you have the right kind of visitors coming from the search engine, the more the traffic, the better it is.

Organic Traffic

Traffic to your website from inorganic means may give a temporary spike in business, but in the long term, only the organic traffic is the way forward as you won’t have to pay for it.

How SEO Benefits Your Business?

Business owners and managers are constantly looking for ways to enhance their businesses. When the traditional ways of doing business are increasingly becoming costly, the digital ways are cheaper and tend to be more efficient as well.

While having a website is the first step in online business, the sustainability and growth come from persistent SEO campaigns. The benefits of such campaigns are realized in the due course of time. Let’s take a look at some of the advantages:

Increased Traffic:

When your website appears in the top position on search engines, it starts to get a lot of clicks, and this shows in the form of increased traffic. With SEO, the site has keywords that are frequently used by the visitors to find information on the internet or making purchases as well.

Enhanced Usability

All SEO efforts are aimed at making it easier for the website crawlers to navigate and index a website, but simultaneously these efforts make the website more user-friendly as well.

The various on-page efforts which add search-friendly keywords to the site also improve the navigation structure of different inner pages as well. If these efforts make it easy for the search engines to rank your site, they also make it easy to find relevant information on the site.

Increased Branding

It is critical for you that your website can be easily recalled by the relevant users while they are looking for information or buying a product related to you. This easy recall is the result of sustained efforts of SEO to rank the website on the first page of the various search engines.

This branding is done by the search engine optimization and is very much needed in any business. Remember how we tend to trust results that pop up in the top? When more and more pages of your website rank high in the search engine results page the better will be the brand building for your site.

More Effective

When it comes to marketing, there are various channels for it. But these different channels have their costs-benefits. From TV ads to posters to direct marketing, all are focused towards promoting businesses. But the effectiveness of these ways varies. When it comes to SEO, it is de facto the most cost-effective marketing method as it directly targets the visitors looking for the products and services.

SEO is the best inbound strategy as it enhances the experiences of the visitors coming to the website seeking goods and services. The traffic coming to the site as a result of your SEO efforts is more qualified than other marketing methods making it more cost effective than the others.

Round The Clock Marketing

One of the biggest benefits of the search engine optimization is that your site opens a 24*7 marketing channel. Your optimized site ranks on the result page not just for a single day but every day and throughout the year and until you want.

Better ROI

With SEO, you can be assured of the results that can be tracked for relevance and ROI. You can track the improvement in rankings, traffic, and conversions. The analytics provides even the granular information about the geography and the profile of the visitors who have visited the site. In the case of the e-commerce sites, you can track the path that the customers have taken to complete the sale. You can even identify the keywords your customers have chosen to reach the desired product or the service offered. If you have no e-commerce site, you can monitor the form fill-outs and the other things to calculate the effectiveness of the SEO campaign.

Higher SERP Means More Leads & More Business

With essential search engine optimization, higher ranking positions result in more productive results. It means more customers coming from the contact forms, more likes for the information provided by you or increase in the followers for your brand. All in all, it results in more business for you through the organic ways.

In The End

To avail the benefits of SEO, you must:

-Have a visitor friendly website that users find easy to navigate
-Have compelling content which is informative and complete.
-Optimize the website for robots and crawlers for improved indexing and navigation.
-Believe in persistence, as SEO brings in long term benefits than short-term fixes.

Original post: A Novice’s Guide to Understanding the Benefits of SEO for Businesses

How to Unleash Blogging for Better Conversion

Blogging is a free-flowing source of information and people read lots of rich and valuable research. More than three fourths of the digital marketers in the world blog frequently. Content Marketing has become the main source of attracting people to your website and by presenting useful information that help your readers it converts your readers into your subscribers.

Most marketers know that blogs have insane potential to turn your visitors into your customers. But, conversions through blogging thus depends on various other factors other than the content you write.

To convert your blog into a lead magnet there are many components that need to fix for optimizing your blog for better lead generation or conversion.

Create a proper blog structure

First and foremost, you need to create a proper blog structure, which is easy to navigate and provide all the option to subscribe any piece of information. Conversions through blogging depends heavily on your blog structure. The structure of a blog, in turn, is affected by various blog elements like:

Sticky Header: A sticky header will consist of all necessary information about the company services and products, culture, and working methodology. No matter how much you scroll down it will remain with the webpage on the top place. This makes users to find any service related information easily.

Blog Categories: The list of blog categories must be placed right below the header with a subscription on the right side. Giving an easy option for readers to navigate through different category section on your blog will make them to consider the content. That’s how they will subscribe it to get updates on regular basis.

Subscription Option: An easy subscription will always add new contacts to your lead generation sheet. Thus, providing an easy subscription box on the top of your blog post or at the right-side column of your blog homepage is considered most effective. However, you can pull more contacts by showing pop-ups on your blog on different time intervals.

Search Bar: The search bar should be placed just below the category section for the users to look up other pieces of content if they want to.

A blog structure defines the extent of good user experience (UX) and easy navigation and thus must be designed strategically.

Place Call-to-Action (CTA) to boost conversion

A Call-to-Action (CTA) if placed strategically have the potential to turn your blog into a lead generating machine.

Basically, a CTA is the box through which your users can join the readers community and that’s how you’ll be able to collect leads on your blog.

However, the placement of a CTA is based on user behavior. And a personalized CTA works 42% better than an untargeted one since that is created based on user behavior.

By analyzing the different behavior of users on your webpage or blog you can place a CTA in three different styles on your blog, which are as follow:

The Inline CTA is used correctly only if it is placed after ample information that has been given related to the CTA in the blog.

The Sidebar CTA is placed on the side of the blog, which is mainly for gated content subscription or other important events in the industry.

The Bottom CTA is placed after the entire blog post. Once a reader gets finished with post reading then it is a smart way to show him a way to subscribe the information on regular basis.

Isn’t it clever? To analyze different user behavior on your blog you can take help of Hotjar. The heatmap tool will show you different user actions on the different section on your blog. This will help you place CTA strategically on your blog homepage and posts.

Empower engagement on your blog post

Engagement on your blog shows the level of involvement, thus it is always good to interact with your audience. By letting your readers get in touch with your blog post through social network is a popular yet most effective way to engage people with the content. But, to achieve higher engagement level on your blog you need to place social sharing plugins at the right place.

Only 45% of marketers think that their Facebook efforts are effective. This is due to wrong placement of social sharing buttons and social engagement counter. The social sharing buttons can be placed on the sidebar and below the post.

The sidebar social sharing counter should be sticky so that the user gets the opportunity to share the content whenever he feels like without having to search for it.

You can also give an option to share your post on their social networks by placing a social sharing counter at the end of your post.

However, using the Click to Tweet plugin will increase the chances of the article being shared by providing a stat or fact within the post for the user to directly tweet it.

Integrate Optin Forms to collect more leads

Optin forms are the most efficient way to pull readers into your customer’s list.
The optin form needs to be integrated to the blog in a way that it doesn’t pop up before enough information has been provided to the reader.

An optin form must no doubt include the mandatory fields, but it also needs to be as short as possible. The optin form can be integrated in various sections in different styles.

An exit overlay pop up comes up when the user shows an intent to quit the blog page. The time intent pop up turns up after the user has spent certain amount of time on the blog page. The scroll intent CTA pops up after a certain extent of scrolling has been done by the reader. The sticky header and footer CTA pops up are placed in the header and footer respectively.

Optimize the loading speed of your blog

The content and the design of an entire blog page will go down the drain if the blog page doesn’t load fast. More than 40% of people abandon a webpage if it takes more than 3 seconds to load thus, a webpage must load within or less than 3 seconds.
Google introduced Accelerated Mobile Pages (AMP) to optimize webpages for mobile devices with quick loading speed. Google AMP has been introduced keeping both speed and mobile first approach in mind. Integrating Google AMP to your website will not only push your page up the SERP but will also make sure than it comes up in a carousel, on top, that only accommodates AMP pages.

Wrapping up

To create a conversion oriented blog, you must fix your blog with above mentioned inbound marketing tips.

These elements and tips must be used keeping your audience in mind. The blog structure, the placement of CTAs, optin forms and social sharing buttons play a huge role in giving the user a good experience on your blog page which in turns boosts ROI easily.

Original post: How to Unleash Blogging for Better Conversion

Why Blogging will Remain an Important Content Marketing Tactic for Businesses in the Future

The popularity of blogging is on the rise. Even though the number of internet users who engaged with blogs on computers in the United States has decreased from 32.58 million in Autumn 2013 to 29.1 million in Spring 2016, it doesn’t mean blogs have become less popular among online users.1

Rather, there has simply been a shift towards using another device when it comes to reading or contributing to blogs. The following graph visualises the increase in number of internet users who read or contributed to blogs on smartphone from Autumn 2013 to Spring 2016.

But why are these numbers important to you as a business owner? According to Statista, the number of bloggers in 2020 will increase to up to 31.7 million in the United States, which shows the potential other people see in blogging as an important channel in which to reach a global audience.

In case you haven’t started blogging yet, think about all the potential readers you could connect with by establishing a blog for your business.

As part of your content marketing strategy, developing a blog for your business can do even more than just increasing your brand awareness, building trust, or driving more traffic to your website.

Keeping the 9 tips from the video in mind, you might also want to consider the following questions before starting your business blog.

WHAT are you going to write about in your blog?
What is your audience interested in? Analyze your customers questions and use them as inspiration for your blog content. Chances are, you already have a couple of good topics to use for your next blog post. Pro tip: write about what you know.

WHO are you creating content for?
Define your target audience and always keep them in mind when searching for a new topic or creating your next blog post.

WHY are you covering this particular topic?
Why is it relevant today and what do you expect your audience to take away from it? Use your blog as a platform to educate, inform and entertain your audience about topics not only related to your products but also focussing on broader topics in your industry. This will help you finding even more engaging subjects to write about and, at the same time, it will help hold your readers’ interest.

WHICH media works best?
For each blog post, what represents your content the best? Be aware of the fact that most blog posts are only scanned by the readers. It’s not a secret that adding visual elements to your posts makes them much more aesthetically appealing and more likely to be read in whole. Pictures, videos, and maps, for instance, can help engage your readers for much longer, thus, increasing the duration of each session on your website.

WHERE will you promote your blog and website?
Choose the media and channel you want use to share it with your audience. Whether it’s Facebook, Twitter, YouTube, LinkedIn or Instagram strongly depends on your industry and business. Again, think about what media will suit your audience and content the best.

WHEN will your posts go online?
When you publish your content is another subtle point to consider if you want your blog to succeed. Several sources recommend many different days and times that seem to be best for publishing blog posts. Instead of looking at arbitrary proposals, analyse your industry and see what works best for your individual topics. Remember, frequency is key! Keep up with your work and publish content on a regular basis. Not only will it help your readers know when to expect new content but also creates a structure to follow when planning and scheduling your next topics and posts.

In case you are interested in other relevant topics related to blogging and enhancing your online presence, check out this information about web design gathered by Market Inspector.

Original post: Why Blogging will Remain an Important Content Marketing Tactic for Businesses in the Future

Humanizing Your Brand Through Content Creation

If you want to stand out in today’s busy online marketplace, you need to find a way to make your brand more human. Creating consistent content that is both valuable and engaging is one of the best ways to show consumers that there are real people behind your brand who care about their needs and challenges. Here are some of the top tactics that you can use to humanize your brand through content creation:

1. Establish a unique brand voice.

To differentiate your company from all the other brands in your industry, you should first develop a unique brand voice. Your brand voice allows consumers to understand your company’s personality better. Not to mention, it enables you to create content that is more consistent, which can help with building brand recognition in the marketplace.

One way that you can start to develop your unique brand voice is by imagining your company as a fictional character. If your company was a person, who would it be? Give the character a name, a physical appearance, and some personal qualities. What does it like or dislike? Is it calm or more energetic? The avatar that you develop will help you better understand what type of personality your brand has. Once you have a more defined idea of the character you would like to present to your target market, you can work on developing a distinct voice that communicates that personality.

After you’ve developed your brand voice, it’s important to ensure that the people in your organization who create content all understand this voice. This way, it will carry through all your content assets. Creating a brand guide is one of the best ways to make sure that your team creates content that is consistent with your brand. In your guide, include details about your brand identity, including a style guide for content.

2. Publish content consistently.

Another way that you can humanize your brand is by publishing content consistently. Humans are always in conversation with one another, communicating their ideas and sharing their take on what’s going on around them. If you want to be a part of this conversation and show consumers that there are real people behind your brand, you need to think of content creation as an ongoing process.

Create a content calendar to ensure that your brand is consistently creating and publishing content. Whether you use a simple spreadsheet in Google Docs or choose to utilize a content calendar app or program, there are a few things that you will need to include:

Content Topics – Brainstorm with your team to determine which content topics are most valuable to your target market. Consider what questions consumers might have, challenges consumers face, or what’s new in your industry.

Content Formats – Once you have topics that will be of interest to your audience, you’ll need to identify which formats are best suited for these topics. For instance, is it better to create a blog or a video? Don’t forget that many of content assets can be repurposed later.

Parties Responsible – One of the biggest challenges of publishing content consistently is having enough resources to create a variety of content over time. Be sure that your content calendar makes it clear who is creating which pieces of content.

Publish and Due Dates – Your content calendar should also include due dates and publish dates for each piece of content. Make sure that your due dates allow enough time for review and editing before publication.

Promotional Plan – How do you plan to promote this content after it’s finished? Be sure to include whether the content is gated or not and which organic or paid channels you will be using to publish and share your content. You can promote content on social media, through email, PPC ads, and more. It can help to include a blog update CTA on your site.

It’s best to keep your content calendar to a three-month period. This gives you enough time to plan and get your resources together, but it isn’t planned so far ahead that you can’t respond to important trends or news in your industry. By clearly laying out when you will publish new content, you can help make sure that your content creation is consistent.

3. Tell a story.

Humans are social creatures who want to feel a personal connection. If you want to capture your audience’s attention and build real relationships, you’ll need to do more than just write powerful headlines. Your content needs to tell a story that will help consumers better understand what your brand is all about.

When it comes to brand storytelling, you want to be detailed. It is much harder for people to connect to a story that is abstract. Your stories should be from a specific person’s point of view. They should include lots of rich details that help the consumer better understand and connect with the character(s). Use specific scenarios that the consumer can connect with. For instance, you might discuss a challenge that your consumer faces or doubts that they may have.

Don’t be afraid to tell a story that brings out an emotional reaction. Whether you are aiming to appeal to the consumer’s nostalgia, make them laugh, or make a connection through fear, the more emotional appeal your story has, the better. Through your choice of details and words, you can work to evoke emotions that help consumers better connect with your brand and understand the value of your products and services.

4. Build relationships through social media content.

Creating conversation is an important part of humanizing your brand. While businesses can’t exactly converse with their clients, the people behind the brand can. Social media platforms like Facebook, Twitter, and Instagram provide the perfect platform for starting conversations that will help your company build stronger relationships with prospects and customers.

Start by developing social media content that is engaging and invites others to participate. This can be as simple as asking your followers a question on Facebook or developing a fun Twitter survey. You can also develop social media contests that ask your followers and fans to submit their own content. By sharing user-generated content on your own social media pages, you help humanize your brand by showing consumers how your products or services are helping real people.

In addition to creating engaging content, you will also need to engage in conversations on social media with your consumers. Remember, it’s important that your brand voice carries through in all your communications, including social media content. Though social media is a less formal platform, you don’t want to lose sight of your brand personality. For instance, if your company has a brand that speaks in the voice of a young professional, be sure to carry this tone throughout your conversations with consumers on social media platforms.

Using the strategies outlined in this post, you can start creating content that works to humanize your brand. By showing consumers there are real people behind your business, you will be able to differentiate your company and demonstrate what sets you apart from the rest.

Original post: Humanizing Your Brand Through Content Creation

Five Basic Steps for a Successful Blog

Let’s cut to the chase! Below you’ll find the five basic steps you need to make your blog a successful one.

1) Think about who your audience will be

It’s always better to target your blog for a particular audience. You can then focus to write something which could help your audience immensely. For example, if you are well-versed into internet marketing, you should target people who are just new to the world of internet marketing and eager to learn from scratch. But try to choose a niche which is expandable so that you can find more and more topics to write on. Don’t shy away from sharing all your secrets. Write every bit of useful information, you can think of, to make your blog stand out. It’s an old saying that “Knowledge grows, the more you give away”. So give away everything like a good teacher and you will get much more in return in the form of ever growing audience.

2) Engage your readers

Write your content so that it perfectly makes sense to reflect the title of your post. In other words, you should not go off topic while writing, otherwise, users may leave your blog. Also, think of what other topics you can write and link internally from the existing post so that it is highly likely that the user will click on that internal link. This is important to do to engage your reader for a longer period of time on the site. You can also use external links (links given to third party websites) on some texts which need more detailed explanation. This way users can click on the external links to find the required information related to those texts. Whether the users click on external or internal links, both are signs of user engagement and so good for SEO (search engine optimization).

3) Take care of your content

You should be honest in your approach while writing. Simply publishing the duplicate or re-written content is not going to help, as search engines like Google already have the technology to filter out the duplicate content pages from their search results, and so the duplicate content won’t give you any organic traffic . Another important thing is to provide an evidence of whatever you are writing, by referring to the original source in the form of an external link. This is specifically important if your content is based on some research work and requires authenticity. Content based on your imaginations and personal experiences, however, will not need any authenticity. Also, make sure you know about emotional intelligence while writing, else you may face the criticism in the online community.

4) Participate in online communities

So what are online communities? There are numerous other blogs, forums, discussion boards, FAQ sites, like Stack Overflow, where users can interact with each other to discuss their problems and also share their knowledge and experiences. All such platforms are a part of online communities. Just keep flooding your website with content is not going to help much to generate traffic. Just like you link to third party websites from your own blog, other websites should also link to your blog pages so that your blog can rank better in search engines like Google. This is how Google’s technology works to rank different websites in their search results but user experience (as already mentioned in step 2) is more important for Google than getting links.

You should put all the great efforts so that more and more websites or blogs link to your own blog pages. It doesn’t matter which blog page they link. This is only possible when you participate in online communities to popularize your content and then someone could link your content as a good resource for their website or may be out of sympathy if you requested a link to them. Someone may even ask for money to link your website but then paying for links is against Google webmaster guidelines and so that should be avoided.

5) Take care of the technical aspects

Professionalism is very important to impress anyone you want to. Most of the bloggers make use of readymade templates to create their blog using WordPress. This results in a similar kind of design (like other WordPress blogs over the internet) which doesn’t look professional. If you have money to spend, you should not use these open source website creation tools like WordPress.com or Blogger.com and get the blog done from scratch with your desired design from some individual web designer and programmer or some web developer company who does this. You can hire a lot of such web developers on sites like freelance.com and upwork.com.

It’s also possible to create a blog without CMS or publishing tools. The guys from People HR Blog have done that. For every post, they have used a unique graphic or image which is not copied from anywhere. It’s easier to get links for your blog with a professional design and content.

Also, make sure to get your blog done with responsive design so that it is compatible with all the latest devices and browsers. Also, make sure to ask the developer to make the site load faster by eliminating all the errors (if any) as mentioned by PageSpeed Insights tool by Google. Hope that helps.

Original post: Five Basic Steps for a Successful Blog

5 Solutions To Blogger’s Block

The desire to start a blog, or any business for that matter, tends to stem from passion. There’s a subject you know a lot about and you want to talk about it, and you want to leverage this knowledge to promote your business or build an online community.

At first, the topics and inspiration come to you easily. There’s plenty of material you want to go through and items you want to discuss. You never struggle to put words into your content management system. Over time, however, conjuring up ideas for a new post can become far harder than you ever thought possible. You’re running out of steam, struggling with loose concepts you don’t really care about just for the sake of a post, and then you finally run out of ideas altogether. 

You’re probably familiar with the concept of writer’s block; the idea that there is a point at which a writer just can’t seem to keep going with their work. Blogger’s block is no different. It’s a phase you enter when you are thirsty for inspiration but there doesn’t seem to be a drop to drink. Your blog and its readership wait for the lightning bolt of inspiration to strike, but you just keep coming up empty. As a result, new traffic may slow down on your site.

So, rather than letting your blog fall silent to the point it is invaded by digital tumbleweed, here are a few options to get you back on track.

#1 – Stop Blogging!

Even if your blog is a source of income or a major part of your content marketing strategy, it’s important to take a break from it every now and again.

There’s nothing to be gained from sitting over your keyboard, panicking about the fact that you’re not coming up with anything. There’s even less to be gained from publishing something just because you need to publish. If you do that, you’re undoubtedly going to be compromising the quality of what you write.

Rather than continuing to go around in circles, give yourself at least two days away from your blog. It might be just what your mind needs to get the creative juices flowing again.

#2 – Edit Old Posts

bloggersblock

You probably have posts on your blog that are a few years old and might not be quite up to your current standards. Blogging is always evolving, and you might find yourself embarrassed by your archives if you look closely enough. If you go back and edit these historic posts to be more SEO friendly or improve the picture quality, you not only help your blog, but you could also find yourself coming up with fresh ideas.

You might even find that you now think differently about a post you wrote before, or have developed a better technique, having developed as a writer over the years. This gives you an immediate launch into writing a new post that reflects how you feel in the present.

#3 – Look At Other Blogs (Within Reason)

When authors need to shake writer’s block, they often read some of their favorite novels in the hope of unblocking themselves. It makes sense to translate that to blogs, but do be careful not to be too directly influenced.

Competitor’s blogs and industry news are often the best sources of ideas for new blog posts that will be relevant to your readership or target market, but it’s important not to copy them directly.

If a blog has just written “10 Things I Love About Summer”, don’t write “5 Reasons Summer Is The Best Season.” It’s far too close to the source material.

However, something topical involving summer (outfits, makeup, styles that work well in summer, for example) would be considered inspired-by rather than a direct copy. Ensuring you don’t focus on individual posts but rather the blog as a whole can also help with this. See if you can muster up thoughts and emotions from the entire blog, then expand on these in your own writing.

#4 – Browse Forums

blogbubble

Forums might not be as on-trend as they used to be, but there’s still plenty online to use as fodder for blog posts. Find a forum that is relevant to your niche, then dive on in and see what people are talking about.

A great way to do this is to look for questions forum users are asking about your niche. You can then write a blog post in response to those queries, even if you never publish your reply on the forum itself. If one person is asking the question, it’s likely someone else is too, so you’ll scoop up traffic from Google searches and break your block at the same time.  

#5 – Write About Not Being Able To Write

It might sound odd, but it works. Often the problem with blogger’s block is not in the words themselves, but your attitude to the words or even how you feel about your blog as a whole. Writing that out can be hugely beneficial, especially as it might be the first time you see the real causes on screen. Maybe you have been feeling dejected with your numbers not growing, or you’re concerned about the quality of your images — all real issues that can cause a block in your mind.

At the very least, this post will inform your readership of what’s happening and why there are no new posts. The fact it might help you shake the block once and for all is just a lovely potential bonus.

Blogger’s block is an inevitability, but that doesn’t mean there’s no light at the end of the tunnel. If your creativity can suddenly dry up and cause a block, there will always be a way to get it running again. It might take a few false starts and sputters, but eventually the walls will come down and you’ll be able to blog freely once more.

Stephen Van Delinder is a Co-founder of Reputation Resolutions, a company that serves individuals and businesses in restoring, building, and maintaining their online reputation and brand. Armed with certifications in Digital Marketing from New York University, Google, and Microsoft, Stephen applies his knowledge of online reputation management to help people and businesses look their best online.

Original post: 5 Solutions To Blogger’s Block