How to Write Post Blog Posts That Rank Well

Everyone wants their blog posts to be seen. That’s only normal. But only a few understand what makes the difference between a blog post that ranks well and one that doesn’t. You don’t necessarily have to be an SEO expert to write blog posts that rank consistently. Here are a few tips on how to write blog post that rank well.

Use Long Tail Keywords

If you do have some experience with SEO, you may be already familiar with long term keywords. In short, long tail keywords are variations of core keywords but with extra words attached to them. Using long tail keywords has many benefits. First, they usually have much less competition than shorter, more obvious keywords. Second, they have a tendency to rank very well because of their highly targeted nature. Don’t make the mistakes of stuffing your blog posts with tons of keywords, instead, focus on 1 or 2 core keywords and let the content flow naturally. Keyword spamming is a practice that is frowned upon by Google and won’t win you any points. Focusing on a few keywords will allow you to reach the same objective while your content remains natural. If you don’t know what keywords to use, you could work with a firm like Snap Agency that will help do the keyword research with you.

Include Links to Influencers

When building blog posts, don’t be afraid to link to other sources as well. Linking to other reputable websites not only gives your audience more material to read, but also shows them that there was some actual research involved. Nothing builds credibility like cold hard facts from reputable sources.

Use Internal Links

Internal links also play a role on how blog posts are ranked. Internal links facilitates the crawling process and allow Google bots to create a clearer sitemap. This will not only help your blog post rank, but other more obscure posts to rank as well.

Try to Go for Longer, Scannable Posts

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. You can do that by using evocative headers that tell the full story. If your readers cannot get the gist of the article just by looking at the headers, you’re doing it wrong. Make sure that the headers are descriptive enough to give your readers at least a summary of what the article is about

Writing blog posts that rank well is truly a science. Understanding how search engines work and what they like can seem like a challenge, but is perfectly doable once you know what you’re doing. If you follow the tips outlined in this article, you shouldn’t have issues ranking your blog posts in the future.

Original post: How to Write Post Blog Posts That Rank Well


5 Tips for Crafting Higher Converting Long-Form Content

Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources into.

What’s the Secret to High Converting Long-From Content?

Marketers are always arguing about which type of content they should invest in and which formats yield the best returns, but at the end of the day, nothing beats long-form content. It’s the answer to just about every need or marketing goal.

“Ultimately, you should create long-form content because it will get you more of what you want: more online visibility (social shares, links), more proof of your authority and industry expertise, and more material for altruistic community building and engagement,” content marketing specialist Emma Siemasko explains.

The challenge lies in creating high converting long-form content that’s engaging, not boring. In pursuit of this goal, here are a few suggestions you may find helpful:

1. Choose the Right Topic

It all starts with topic selection. If you choose a topic that’s boring or irrelevant to your audience, you’ll find it difficult to engage your readers, regardless of how you structure the post.

In order to choose the right topic, you have to know what your audience wants. Thankfully, social listening tools give marketers the ability to observe what audiences are searching for and discussing. Pay attention and they’ll point you in the right direction.

2. Craft a Compelling Intro

You’ve probably run across the statistic that says the average person now has a shorter attention span than a goldfish. While sobering, this reveals just how important it is to hook people from the very start of a piece of content.

In addition to a magnetic headline, long-form content needs a compelling introduction. You don’t have enough margin for error to start off slow. Get the reader hooked within the first couple of sentences and your conversion rate will be much healthier.

3. Provide a Table of Contents

If you have a piece of content that’s 3,000, 5,000, or 7,000-plus words, you need to consider the searchability of your article. Very few of your readers are going to start at the beginning and read all the way to completion. Most are going to skim and search for the parts that they find interesting or relevant.

Recognizing that your readers are skimmers, it’s helpful to give them some guidance. One effective technique is to implement a “table of contents” at the beginning of the article. (You can see an example in this Nutrisystem review from Training in the Bay.)

4. Use Plenty of Visuals

In today’s day and age, it’s almost impossible to produce an effective piece of long-form content without including compelling visuals. In fact, the highest converting pieces of long-form content feature a variety of different content mediums. (This article from the New York Times is a great example.)

5. Maintain a Consistent and Engaging Voice

Because most marketing teams produce long-form content in multiple sessions – as opposed to a single writing session – the end product often feels choppy. Make sure you’re prioritizing consistency in your voice and focus on seamless transitions in the copyediting process.

6. Move Past Shallow Content

Short-form content has value – in fact, social media platforms like Twitter and Instagram have made it relevant again – but from a larger digital marketing perspective, you have to move past “shallow” content and invest in long-form, information-rich content that generates leads and drives revenue.

Hopefully the tips featured in this article will help you make progress in this area.

Original post: 5 Tips for Crafting Higher Converting Long-Form Content

Launching of – Graphic Design Making Tool

If you’ve ever tried to find help to make the perfect custom graphics for your site, social media page, or web store, you know that finding the right graphic designer is a challenge. Sometimes the top talent is far too expensive or two complex and artsy for your project. Those who are affordable might be unavailable or create work a little too sloppy for your needs.

The web has long had DIY solutions to these problems, with template-based DIY design solutions, as well as digital stock image warehouses. There are problems with both models. For the DIY design solutions, there was often more time and talent required of the home designer than was actually available. For the stock photo bunkers, it was often hard to find images that were just right. We all know how canned and phony stock images can look on professional websites. There had to be some solution.

Crello is that solution, because they combine the best of both worlds, allowing users to select from templates and stock visual content, while giving them all the easy resources they need to customize this content and make it their own. Crello hits all the right buttons, being remarkably easy and intuitive to use, powerful and versatile enough to give each user exactly what they are looking for, and with more than enough available content to get anyone started. Did we mention it’s also free?

If you were to create a custom social media post, for example, you’d start out by choosing from one of Crello’s many templates, available in a variety of styles. From here you’d stretch or shrink it to the proportions that are best for you. Your customization options are just beginning; now you’ll use filters to adjust the colors and shading of the images in the template. You would then add your own text in any appearance you desire, and move it around to the places you think it looks best. Then you can add unique touches of your own: extra images and details that make the image look like it came from a custom design source, not from a template. Crello doesn’t put watermarks on these images, so no one will know your secret, though with its ease of use and great results, we think you’ll be telling your friends about Crello.

Crello has more than 60,000,000 HD images to choose from, more than 6000 templates, and thousands of extra patterns, icons, and shapes to spice up your content. You can even create animated content with Crello, something that no one will think that you were able to get from a DIY solution. You’ll have some paid features to choose from on Crello, but its core functions are totally free. You may be surprised at just how far the free service will take you. People will mistake your work for a professional’s, and you’ll do even better work as you gain more experience and ideas.

Crello isn’t out to kill professional graphic design, but they are positioned to make excellent design much more accessible for the average person and business. With such great results easily available, you’ve got to try Crello yourself. You’ve likely already seen ads created in Crello on social media and from professional content sources. In fact, it has already been used for thousands of professional ad campaigns, and even more social media and personal website applications. Whatever you use Crello for, it’s a joy to use such a user-friendly design tool that’s beating out the competition for versatility, variety of image possibilities, and ease of use. We hope you try it soon!

Original post: Launching of – Graphic Design Making Tool


Check This Inbound Marketing Plugin for WordPress

Feel overwhelmed by inbound marketing? Many small business owners and entrepreneurs know they need marketing but lack the proper skills, time, and money to execute a complete marketing campaign. After all, every investment you make and every minute spent must have a real ROI. I’m sure many of you have found tools that could make inbound marketing a cinch, but then you saw price tag and had a minor heart attack. Let’s face it– The majority of us small business owners are busy and inbound marketing takes a lot of time. As a small business owner, I was frustrated trying to find the right plugins to help me streamline my marketing efforts.

That was until I found Inbound Brew Pro.

Inbound Brew Pro is a WordPress marketing plugin that is a comprehensive and all-in-one tool for any marketer or small business owner that needs help with their inbound marketing. The premium wordpress plugin was released last month and did not disappoint!

It’s not easy staying up to date on SEO, lead generation, Google analytics, contact forms, custom emails, drip campaigns, CTA buttons, redirects, social media, lead management… The list goes on and on! I found it to be exhausting.

Inbound Brew Pro simplifies all of those steps for you, all in one easy-to-use plugin.

Inbound Brew Pro comes packed with a lot of features that both marketers and small and medium business owners will find useful if they are too small to have a dedicated marketing department or can’t afford the other expensive marketing tools out there.

Here are a few of the Pro version features:

-Create custom “Call to Actions” to turn your users into leads.
-On-page SEO optimization lets you get the best value out of the keywords you are trying to rank for.
-Stay on top of Google updates with updated sitemaps, robot.txt files, and 301 and 302 errors.
-Connect with your social media accounts to create share buttons and posting schedules.
-Create custom landing pages and contact forms without any coding experience.
-Integrates with Google Analytics, providing you complete control over your stat tracking and easily accessible

Let’s be honest. The last thing I want to do is code when working on my website. Inbound Brew Pro solved that problem for me, providing me with several ways to customize my website without needing to worry about CSS, HTML, or JavaScript.

Another cool feature is the Google Analytics that you see directly from your WordPress dashboard, in addition to auto-post and analytics with their social media integration, prime call to actions button generators, ability to make custom forms, robust email drip campaigns, lead scoring, and a whole slew of other automated marketing tools– No code required. The best part is, the Pro plan costs $35.
Considering some companies pay entire marketing departments thousands of dollars a month to do this stuff, $35 a month seems very reasonable.

Bottom line:

Inbound Brew Pro simplifies your marketing efforts, saves you time, and generates leads.
If you are busy with the operations of your business, marketing can seem too time consuming. Still, it is one of the most important ways to advertise your business. Inbound Brew Pro is a fantastic and affordable plugin and marketing tool that will save you time and help you streamline your marketing efforts.

Original post: Check This Inbound Marketing Plugin for WordPress


Ever Considered Pay-per-Lead Affiliate Marketing?

Affiliate marketing can be a great way to get started in the online marketing world. The reason I love affiliate marketing is that you can test your online marketing skills with someone else’s product before going out and creating your own.

Creating your own products takes tons of time. There’s also no guarantee that it will sell. But if you sell someone else’s product and promote it and the product gets tons of sales, then you can use that same strategy when your create your own product.

When starting out, you can use pay per lead affiliate marketing. This is one of the most popular techniques in affiliate marketing and you get a better commission than display ads.

If you’re in the personal finance industry, check out to generate your leads. It is a trusted and established company that is known for its high industry payouts.

The LeadNetwork creates products that are needed in the financial marketplace. The purpose is to connect lenders with consumers looking for installment loans, payday loans, and startup business loans.

Leadnetwork has high rates of conversion, proprietary technology, superb digital marketing materials, high ethical standards, a weekly payment schedule, and unwavering support for their publishers.

It works based off an auction-based system. This means that the lead is put at the highest price possible. From there, the price will gradually lower until a buyer is ready to complete the deal.

When you use this affiliate program, you get lifetime commissions. When you refer a new client you’ll continually generate commission from that client for forever.

With Leadnetwork they have a payment threshold of $100. Once you hit the $100 mark they can pay you through PayPal, Wire Transfer, EPESE, ePayments and Webmoney.

The leads you generate need to be based in the United States but you can be located anywhere in the world.

If your website is in the finance niche it could be very profitable for you to check out affiliate network mentioned above.

Original post: Ever Considered Pay-per-Lead Affiliate Marketing?


5 Sites with Great Landing Pages

Landing pages can make or break a website’s success.

It’s true, trust me and I’ll tell you why.

The first thing you see when you visit a website is its landing page.

Now tell me, what website would you rather visit? One that has horrible colors, videos that start on their own, complete with loud sounds, or a website that is targeted towards your needs, is subtle, and direct in its approach?

The answer is easy.

The average user will give you around 7-10 seconds of their attention before leaving your website. You only have a few seconds to capture their attention and to appeal to them.
Whether you’re looking to design a fresh website, or update your existing one, here are 5 websites with great landing pages.


Pipe Drive is another example of why minimalism is one of the best design methods for landing pages.

Media is an important tool that can be used to engage your audience, but if you use too much, you will overwhelm them and force them away.

Pipe Drive’s landing page features a mostly-white design, direct copy and a call to action right as you land on the page. Users are quickly engaged and encouraged to interact with the website.


Buddy Loan’s landing page doesn’t blow you away with its media.

So, why did we choose this one?

The answer is simple. They offer loans and the first thing you are greeted by is a loan calculator call to action. If you are looking for a loan, you want to know the hard facts about the loan, like its term, interest rate, and other applicable details.

All of the text on this website’s call to action is direct and is appealing to a person that is looking to get a loan.


Quora has come a long way since its launch. It is the defacto question and answer website on the Internet.

So, what makes Quora’s landing page one of the best? It’s simplicity and the way it appeals to the individual.

The majority of questions and answers you see on Quora are targeted and decided based on your past behavior on the Internet.

At the time of writing this, my front page is filled with history, marketing, and some region-specific content. If you check yours, the results will be completely different.


Airbnb has done a lot to break the hotel industry. Much like Uber, it found a way to reinvent an established industry.

The popular home-sharing service’s landing page is media-rich and designed to entice you to visit a new location.

A media-rich approach works really well for a company like Airbnb because they are driven by volume of rentals and one of the best ways to get people to try something new is to create a sense of curiosity and wonder.


Zendesk’s landing page excels because of its light-hearted and welcoming color scheme, mixed with its approachable and to-the-point call to action and copy.

How many times have you sworn off a company because of bad customer service?

Customer service is an important part of any company. Zendesk’s welcoming color scheme is relaxing and sets the perfect tone for a company that helps streamline support services for other businesses.

Original post: 5 Sites with Great Landing Pages


3 Ways to Use Photos to Improve Your Online Presence

You don’t have to know or be a photographer to have a great web presence, but it certainly helps. Images have become the currency of social media and many forms of online news and communication. Images distill thoughts into a form that can be consumed in an instant, much faster than the thousand words or so it would take to get across the same information. While writing is still important, it’s increasingly images that get people to pay attention to the written word. If you still aren’t sure how to use images to increase your online presence, here are three of the very best methods.

1) Use Professional Quality Images.

If you don’t so much as own a camera, you can still use amazing images if you have the right source. There are countless ways to buy great images at affordable rates, with so much variety available that you can find pictures tailored to your exact needs and specifications. If you go the stock photo route, it pays to do your homework. By digging into places that present uncommon and affordable results, you will be able to avail yourself of images that don’t look commonplace or unnatural for your purpose.

2) Use Original Images Sometimes.

Content creation is the name of the game online, and this isn’t likely to change anytime soon. Platforms like Instagram are full of images created by people of interest, which can be incredibly successful even if they aren’t of the highest quality. If you have a customer or fan base, you may be surprised how many people have an appetite for images of you or your brand. All you need is a phone to make creative, candid, original images that your fans won’t be able to find anywhere else. This creates a sense of intimacy and activity that some brands are surprisingly without.

3) Invest in Images That Dazzle.

If you don’t want to go the stock photo route and you aren’t the type to throw up images on social media platforms willy nilly, you might be the type of internet personality who invests in dazzling images and video. These images are a production. Whether they are taken in a studio, in nature, or under the sea, images that amaze with their quality, subject matter, and unusual perspective help brands take a step beyond conventional branding. Drones, underwater robots, adventures photographers, and innovative video techniques – all of these are strong ways to create pictures that impress people for their originality.

4) Bonus Tip: Don’t Forget About GIFs!

GIFs, or “graphics interchange format”, is like a self-contained looping video that shows a short period of content or action, often measured in just a few seconds. GIFs and memes are two of the most popular ways to communicate information, ideas, and jokes anywhere on the internet. You’ve likely seen them or used them before. They’re a great way to distill an important bit of video from your business, a humorous concept, or a thought-provoking message that pertains to your brand. Once you get hooked on making GIFs, you’ll use them all the time.

There are many strategies that will produce an effective imaging strategy for your career, business, or brand. The most important thing is to do it, whichever one you choose! For people who have not always used the internet, the image-first nature of today’s web may seem unfamiliar. Even so, it’s here to stay and anyone who wants to make a place for themselves online, or to expand their current reach, needs to use images that are compelling, brand enhancing, and on the cutting edge of convention, taste, and trend.

Original post: 3 Ways to Use Photos to Improve Your Online Presence


Language Barriers in the Online World

How much do they really limit your reach?
Though worldwide internet access is increasing, it may not be as effective in connecting the world as we might think. English, as by far the most common lingua franca, or “bridge language”, is one of only 10 languages that the World Bank estimates comprise about eighty percent of all online content, English making up nearly two-thirds of that. So, is English-only content enough for the reach you’re looking for?

How many people actually understand English?
At an estimate, 21% of the worldwide population, both online and offline, understand English, this equates to about 26% of the online population – although half of all online content is in English. Basically, if you’re content is exclusively English, 76 percent of your potential reach is, ultimately, beyond your reach due to a language barrier.

The Aim of Your Content
Whether or not you should expand your language base is relative to the aim of your online content. If you run a local business, and your target market is primarily English speaking, it may not be worth the time and effort to translate your website. However, if you run an online company that sells overseas, a large proportion of your target market may not speak English. In this case, considering a translate option for your site may expand your market and increase international sales.

How do I translate my content?
Many web browsers, like Google Chrome, have a translate function built into the browser; however, these translators tend to translate word for word, which can be quite inaccurate as the grammar and syntax of different languages can be significantly different.

If you want your content to be accessible to a specific target market or people group, or just more widely accessible, it may be worth your while to hire someone to translate pages or articles for you – even if you only translate into one or two of the world’s most popular languages. There are web based companies that offer translation services as well as freelance translators

Cost of translating a web page
Most translation services will charge anything from 10 cents to 30 cents per word, depending on the complexity of the language. Others have hourly rates or charge per page or per website. As a general rule, freelance translators will be cheaper, though the translation quality may not always be as good.

What if I can’t get my content translated?
If you find translating content is too much hassle, or not worth the overhead, it’s not always necessary. If much of your prospective market has some English as a second language, make your writing fairly simple – just to get your point across. An alternative is to customize pages so that pages accessed from primarily non-English speaking countries will display more or less the same content, but with more basic language.

Essentially, do some research to see if translating your site, or some of the content, is worth it. If so, it’s a great opportunity to extend your reach in the online world.

Original post: Language Barriers in the Online World


7 Ways To Use Video On Your Blog To Get More Engagement

You’ve probably used or are using video to make your posts more effective, but has it ever occurred to you that there are several other innovative ways you can use video to amplify your blog’s impact? Yes, they do exist, but it’s a little unfortunate that the majority of us haven’t learnt these tricks.

Don’t fret though, because we dug them up and, today, we present them to you just so that you may have a better opportunity to make your blog posts more inventive, engaging, and successful.

1. Add Text Content

Simply embedding the video without providing a context won’t draw in enough viewership. In fact, this might turn away a part of your audience as they might not be convinced enough to watch the video. It’s, thus, a great idea to introduce the video with beautiful and captivating sentences, and if possible, add a few short paragraphs that lead into it. Applying this to your explainer, how-to, or testimonials video is a sure way to convince your prospective audience to watch it. If you do it well enough, they will watch through to the end.

2. Interact With The Audience

Part of your video content should have a section where you encourage your audience to leave their comments or other feedback. In fact, make it your mission to always fit a question for your audience. Such feedback gives you a chance to interact with your audience and squeeze out lessons you can use to make your content better. Also, such discussions could be helpful to other viewers and, in other cases, it presents an opportunity for you to respond to your audience’s concerns.

3. Customize Your Video

Viewer experience largely depends on how well you customize your video. It’s really a huge mistake to embed a video on your blog post and fail to fit it within the post’s boundaries or give it aesthetic additions and other functionalities that could optimize its function.

Setting a particular start time or allowing/disallowing related videos to show up when the current one is complete are just few of the many aspects you can adjust as you wish.

This might be a challenge for some people, especially those who’ve not embraced the technical aspects of embedding a video, but the least you can do to make your video attractive is to ensure its width doesn’t go beyond the blog post’s column.

4. Make The Post And Video Mobile-Friendly

Smartphones are more popular today than ever, and nowadays, more people use their phones to access blogs and other platforms. It’s reported that the majority of this users spend well over 50% of their time on their cellphones, mostly accessing websites and viewing videos. So, since the majority of them will access your blog from a mobile device, customize your blog and video such that they will be friendly to these users as well. This way, you will engage a larger audience.

5. Embed It Close To The Top

There’s a section of your audience that will only care about your post once their eyes land on a video embedded in it. This means that keeping it way below is sure to work to your disadvantage in most cases. But note that this will largely depend on the type of content in your blog.

6. Make It Short

Many studies today agree that a lot of people often lose their attention after hitting the one-minute mark. So, it’s only best that all the videos you embed on your post are short. Videos that have had the most impact today are those that run for 30-45 seconds.

Some viewers will even be discouraged to check out the video if they realize that it’s long. However, in the case where you have to create a video that is longer than one minute, ensure the introduction is incredibly captivating and the accompanying content so fascinating that your audience will sit through to the end.

7. Quality Matters

No matter how impeccable your video content is, your readers aren’t going to watch even a second of it if its quality is wanting. For instance, if the video’s highest resolution is 240p, many will be discouraged to watch it. It’s, therefore, advised that you aim for the higher resolutions.

Sound quality, transitions, and other related aspects also have to be considered. Keep in mind that uploading top quality videos might take you ages if your internet is average or poor. Therefore, before you start to edit it, that’s something else you’ll have to put into consideration.

Wrap Up

In summary, embedding a video on your blog post is good but doing the entire process creatively and expertly is what makes all the difference. The seven ways we’ve mentioned are tested and proven and, if applied well, they will get you the engagement level and viewership you’ve always wished for. So, pay extra attention to each and, if possible, seek expert help where it’s necessary.

VideoRemix is a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience. Clients can feature these dynamic videos on websites, landing pages, video-sharing sites, and Facebook.

Original post: 7 Ways To Use Video On Your Blog To Get More Engagement


4 Ways to Promote Your Business with Video

Did you know that almost 80% off all Internet traffic is made of video? And did you know that every day over five billion videos are watched it on YouTube? Video is huge, and if you’re not using it to promote your business you are missing out on a big opportunity. Below you will find four ways that you can use to promote your business with video content.

1. Create marketing videos

YouTube has over one billion active users many of them are searching for general information, tutorials, how-to videos and so on. If you create a marketing videos targeting specific keywords related to your business you could attract those users. The cool thing is that you don’t even need to know how to record video. You can leverage libraries like VideoBlocks to download ready to go motion graphics and then simply customize eat to your business.

2. Convert your existing content into video

If you don’t know what kind of videos that you can create, you can simply transform your existing content into videos. For example, you can convert your blog posts into videos. Second, if you have a marketing material like e-books or reports you can also convert them into videos.

3. Create a YouTube channel

As long as you plan to create a more than a couple of videos, and you should, then creating your own YouTube channel is a must. By promoting your YouTube channel on your website and on social networks you should be able to increase their popularity off your videos. Here is a post with 18 tips you can use to promote your YouTube channel.

4. Use explainer videos on key pages

Research confirms that video can increased conversion rates significantly. This means that you should have at least one video on your sales pages, newsletter sign-up pages, and so on. There are many online tools that can help you to create an explainer video for your product or service, and those will help your potential customers to better evaluate and understand your offering.

Original post: 4 Ways to Promote Your Business with Video