Strategies to Consider Ahead of Your Ecommerce Launch

Every entrepreneur’s dream is to launch their website and watch the orders pour in. But going live with your ecommerce store is not necessarily a guarantee business will be booming right off the bat. The only way you’ll see strong sales from the outset is to promote your store using the right channels ahead of time. You’ll also need to optimize your store so it’s ready to handle an influx of traffic and—hopefully—conversions.

Consider these strategies ahead of your ecommerce launch to maximize its impact.

Build Buzz with Pre-Orders
Buzz, though difficult to quantify, is an important tool in your pre-launch toolkit. What can you do to get consumers talking about your product lineup or brand in general, even before your grand opening? Where’s there’s excitement, there’s a line of customers eager to get their hands on the newest merchandise available.

Offering pre-orders appeals especially to shoppers who value being on the cutting-edge of product ownership. These customers find appeal in owning something before anyone else, so you’ll play to their interests by allowing them to “buy” before the general population does. Make sure you properly incentivize early bird shoppers with a good deal and speedy order fulfillment when the products do ship out.

Consider Paid and Organic Search
Half the battle leading up to launch day is drumming up traffic. Your store needs a plan for both paid and organic search. After all, some people will click an ad to check out your site, while others will stumble across your store when they plug a related query into a search engine. It’s important to direct both types of visitors to relevant landing pages in your cloud ecommerce store. The time to engage in search engine optimization and paid search strategies is in the months and weeks leading up to the big “reveal.”

Focus on What You Do Best
It’s tempting to try to do everything in ecommerce well. But this approach actually dilutes your strengths. It’s a better strategy to choose a unique selling proposition and design your store based on its principles. For example, it’s rare to see a store selling both bargain-priced goods and high-end luxury items. It’s smarter to truly understand your target audience and serve them well by playing to your strengths.

In other words, pick a realistic business model and stick to it. Instead of offering 1,000 products across various categories on launch day, handpick a few collections you believe consumers will want to buy. Instead of billing yourself as a “one-stop shop,” focus on the few advantages your store can provide to shoppers compared to your competition. Instead of trying to appeal to the general internet-using public, drill down to establish your target audience.

Utilize Influencer Marketing
Last but not least, it helps to have trusted influencers driving traffic to your website and promoting your products. Influencer marketing has taken ecommerce by storm, and for good reason: Online users tend to trust authority figures within their communities more than they do brands. If someone they admire recommends a product, it’s a powerful reason to visit the website and perhaps even buy it for themselves.

However, it’s paramount to partner with the right people. If you sell perfume, getting a video game expert to recommend your products will have little effect. Conduct careful research into your sector and niche to find influencers with real clout amongst your target audience. Then reach out to them and ask if they’d be amenable to partnering with your store.

Implementing these strategies to consider ahead of your ecommerce launch will set your store up for maximum success.

Original post: Strategies to Consider Ahead of Your Ecommerce Launch

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4 Instagram Tips You Should Follow for driving Traffic to Your Blog

Are you successfully driving traffic to your blog? For marketers or business owners, it is very important to be on top of every digital marketing strategy. This is the only way you’ll generate leads.

Instagram can be a great social media marketing tool to drive people to your website. The platform has grown exponentially over the years.

As of April 2017, Instagram has 700 million active users. As one of the most popular social media tools all around the world, about 71% of businesses use it. This behavior reflects the increasing number of customers depending on the platform to find a product or service.

In this article, you’ll discover 4 tips that you should follow to attract people to your blog through Instagram.

1. Boost your brand identity

Strengthen your brand through Instagram. Create an advertising campaign that will stand out from hundreds of campaigns on IG. Give the users something unique and useful to them. Connect with their emotions, answer their needs, and you will surely be at the top of your followers’ minds.

An inspiring example is Playdoh’s colorful clay sets. The company is aligned with its goals and objectives. It focuses on a campaign that shows its followers the potential uses of their products. It incorporates the elements of fun and interest while educating audiences.

2. Use hashtags that are relevant to your business

Instagram is similar to Twitter in that people use hashtags. Hashtags are an important tool to increase your reach. They work by making your Instagram post more visible especially to people who haven’t followed you yet. So, if you’re not using hashtags now, you’re missing out on opportunities to be discovered.

While there are so many popular hashtags you can use to your advantage, it’s more important to prioritize relevance. Whether you’re using hashtags to increase your likes or driving website traffic, attracting the right audience gives you more targeted leads.

For example, if your blog caters to coffee enthusiasts, examples of relevant Instagram hashtags include #coffeelover and #coffeetime.

3. Promote the right way

Marketing is all about the right promotion, at the right time and to the right target audience. You can promote your Instagram account by collaborating with influencers. They are called influencers because of the impact they have on the society that they are in. Influencer marketing is effective in increasing brand awareness.

You can also promote your account by holding actual events or a contest. Make these activities simple, easy to follow, relatable and interesting to your target audience. To throw some ideas, you can launch a “Selfie or Groupie” contest,” “Like-to-Win” or a content that deals with posting a photo of you and your loved one.

You can also use Instagram to promote offers, discounts, special events and other promos. Promotion is the core of marketing. And of course, do not hesitate to try paid ads on Instagram. It may cost you a little, but the returns are great.

4. Optimize the clickable link in your bio

Your business may have wow-worthy, jaw-dropping images – but are you paying attention to that one link you have in your bio? The bio section on Instagram is the only place where you get to include a link to your blog.

The advantage of optimizing this link is that you can take an Instagram visitor to any page. It can be a landing page where you offer a lead magnet in exchange for their email address. That page can also be one of your cornerstone pieces of content. Make sure that you track this link so you’ll know whether your traffic driving strategy has been effective.

Wrapping Up

Instagram has been loved by many – both enterprise and end customers alike. It is a great way to promote brands, build followers, enhance relationships with customers and, most of all, increase website traffic.

All of these will eventually lead to higher conversion rates and a boost in sales. You do not want to be left behind by the competition, right? Now is the right time to reinforce your marketing strategy through various Instagram campaigns and activities. Waste no time. Start it now!

Original post: 4 Instagram Tips You Should Follow for driving Traffic to Your Blog

Let Your Content Determine Your Website’s Design Elements

When creating a new website, the first thing most people do is search for a beautiful theme on sites like Theme Forest of Template Monster. This makes sense; websites should look good. However, there are reasons to avoid choosing a theme based on looks alone.

When you select a theme based on looks, you’re going to need to fit all of your content into that theme’s existing structure and it may not be a match. For example, say you’re building a website for your local mail center business. Your content will likely consist of a few pages detailing the services you provide and perhaps a blurb on who runs the company.

If you look at most themes today, you’ll notice nearly all of them come with a sidebar and endless spots for stock photos. From a professional designer’s point of view, a small, local mail center wouldn’t benefit from a sidebar or stock photos. Regardless, when you fall in love with the demo version of a theme, it’s tempting to want to recreate the way the demo site looks – excess elements and all. However, doing this can detract from the usability of your website.

Filling in those excess elements makes your site look complicated. Users form an opinion about your website in less than 50 milliseconds (0.05 seconds). That opinion will determine whether they stay or bounce. If your website looks too complicated for what it’s designed to be, visitors will bounce.

Design elements should be used intentionally

A sidebar isn’t just a placeholder for aesthetics. It’s a page element designed to highlight important information that visitors should have easy access to. If you don’t have anything to highlight, you don’t need a sidebar. Stuffing content into a sidebar just to fill in the space is a backwards approach to web design.

The proper way to build a website is to allow your content to determine the design you choose. When you organize your content ahead of time, you’ll know which page elements you need, and which ones you don’t. For instance, if you’re a building a photography portfolio, you’ll benefit from a homepage slider. Or, if you’re building an in-depth research website, you’ll benefit by using a sidebar for extensive navigation.

The possibility that any website benefits from stock photography is questionable. As Intechnic puts it, “No matter how professional the stock photo, it will always be someone else’s vision and someone else’s interpretation of the idea, concept, emotion, etc. that you are trying to convey.”

You can avoid making these mistakes by determining which page elements you need before you search for a design. Look at potential themes through the lens of what you actually need. You can’t afford to make a bad first impression.

According to Kat Kocurek from Kinesis, first impressions are 94% design related. This makes sense considering 90% of the information we process is visual. Kocurek remarks, “Even the best content is rendered powerless when it’s embedded in poor design. Studies of user behavior have found that visual appeal and website navigation have the biggest influence on people’s first impressions of your brand.”

Popular elements aren’t always relevant

Just like sidebars, there are other website elements that aren’t relevant for every website. A prime example is the mega menu. Just like sidebars, mega menus are popular because they look cool, but often make navigation too complicated. It’s rare for a website to make proper use of a mega menu, but it’s not unheard of.

Implemented well by Decaso, their mega menu supports the content. With high-end and one-of-a-kind décor, Decaso uses the mega menu element sparingly. Rather than bombarding users with links to every page on the entire website, they use the menu space to display images of their décor. This appeals to the visual orientation of the human brain. When users click on main menu items, their visual mega menu provides satisfaction rather than confusion.

Premade themes come with limitations

Regardless of how well thought out your content is, using a template will always limit you to the structure of that template. If you’re using a dynamic CMS like WordPress you can add and remove elements like headers, sidebars, and widgets. However, you’ll still be stuck with the overall structure created by the template designer.

A website is an asset for any business, whether you’re a brick-and-mortar store, an ecommerce shop, or a blogger marketing content. To give your website the best chance at impressing, retaining, and converting visitors is to hire a designer to develop your website from scratch.

Original post: Let Your Content Determine Your Website’s Design Elements

Your Blog Isn’t Too Small to Fail: How to Prepare for the Unlikely

“Unlikely” doesn’t mean “impossible.” It’s unlikely that the flight you’re taking next month will crash or the cruise you’re planning this summer will end in a raft of lifeboats washing up on a deserted tropical island. But neither scenario is impossible.

By the same token, it’s unlikely that your small-scale blogging business will suffer a catastrophic compromise that temporarily cripples its revenue stream and leaves your most sensitive personal or business data vulnerable to theft and misuse. It’s unlikely that you’ll have to put your emergency business continuity plan into action.

But not impossible. Not by a long shot.

Even sole proprietors and micro-business owners need to prepare for the unlikely event that they’re singled out for attack or caught up in a broader compromise. Here’s what you can do today to protect yourself against the unthinkable.

Continuously Back Up Important Files

The most important thing sole proprietors and small business owners can do to reduce downtime and revenue loss following a catastrophic compromise is to fully back up all important files. That includes everything in your website’s backend: plug-ins, drafts, published content, image files, macros, tables, and so on.

Use a combination of external media and secure cloud backup to make a complete, rolling fallback for your blogging operation. Choose a solution that backs up frequently, as often as two to four times per hour.

Use Two-Factor Authentication for All Logins

Don’t let a lost password ruin your week. Besides making unique, difficult-to-guess passwords, the most important step you can take to prevent account compromise is to implement two-factor authentication everywhere that permits it. (And to consider switching out services that don’t yet use two-factor authentication.)

Don’t Store Your Passwords or Other Sensitive Credentials on Your Computer

Don’t store passwords or sensitive personal data on your computer (or in your website’s backend, which is even more vulnerable to compromise). Keep a hard copy of your current passwords in a secure location in your home or office, and take it out only to make changes or jog your memory. This might sound paranoid, but you’ll thank yourself if your system is ever compromised.

Have a Detailed Plan in Place

Set up a detailed business continuity plan that outlines every step of your response and recovery process, beginning from the moment you discover that something’s wrong. Include detailed procedures for notifying clients, vendors, and others with whom you do business.

Bear in mind that some business interruptions occur through no fault of your own: say, a fire or break-in at your server farm. You need to know as soon as possible when such incidents occur so that you lose as little time as possible in recovery.

Execute Dry Runs

What good is a plan that’s not ready for prime time? Run periodic “disaster drills” during which you run through the steps in your recovery plan. Then, debrief, identifying kinks to be worked out (and steps to do so).

Don’t Rely on a Single Server

Even a small-scale blogging business could use a backup server. Opt for a hosting provider with multiple backup locations, if your budget allows.

Get Ready for the Unthinkable Today

The unthinkable is inconceivable — until it happens. Then it’s merely unfortunate.

No matter how unlikely you believe a catastrophic compromise to be, it’s in your best interest to be ready. If you’re not sure where to start, get in touch with a cybersecurity or business continuity expert to learn more about cost-effective protection against what may come.

Original post: Your Blog Isn’t Too Small to Fail: How to Prepare for the Unlikely

5 Amazing WordPress Plugin for Building Your Own Shopping Website

If you are a businessman or a tech geek who is planning to do something great in the world of technology then creating e-commerce website is a great option. There are thousands of people who prefer to shop online while using coupons and deals. In order to start an e-commerce business, it is essential to have an amazing WordPress plugin.

There are many websites using these plugins for their websites and achieving phenomenal results, Couponbuffer is one of them. However, it is difficult to know the best WordPress e-commerce plugin for your shopping website. The better you choose the more opportunities your business will have. This is why I have come up with the list of top WordPress plugins, check them out.

What to look for in an eCommerce Plugin?
Before I tell you about the best WordPress eCommerce plugins in the market, you need to know what a plugin must have. So, here you go!

There are eCommerce websites which are good for selling physical goods, it requires shipping and inventory management. While there are other eCommerce website plugins which are excellent for digital items like photos, music, and eBooks. Not only this, there are also eCommerce plugins which have both of them.

Once you decide what your e-commerce website will be selling, you get to know what kind of features you would need to run your online website.
Apart from that, your eCommerce plugin will not have a theme. You would need to see that the plugin you select has themes that work.
The next thing that you need to consider is payment gateways. Make sure that the plugin you choose support those payment gateways by add-ons or default.
It is definitely not possible to have all the features in a website plugin. Luckily, most of the problems can be solved with the help of add-ons. These add-ons are able to extend the functionality of your eCommerce plugin.

1 – WooCommerce – WooCommerce is the most famous WordPress eCommerce plugin in the world of technology. It was acquired by Automatic (the company behind WordPress.com blog hosting service) in 2015.

As it’s the most used plugin, it comes with numerous add-ons and themes. The plugin makes it possible to add limitless product pages within your site. It offers a wide range of eCommerce functionalities such as order management, shopping cart, checkout, control over shipping, product & inventory management, coupon management, interactive statistics, and much more. Once you install WooCommerce to your site, you will enjoy the following features:

• Highly-customizable
• Fully Responsive
• User-friendly
• Multiple payment options including PayPal, major credit cards accepted, cash on delivery, and bank transfers.
• Integrated with Amazon Payments, Stripe, and Authorize Net

2 – Jigo Shop – The plugin has the team of innovative and passionate developers who don’t let your hand get dirty in coding. Hence, you can have your own online shopping website without any hassle. With this plugin, you can upload all your products, add multiple product pages, and take payments with PayPal and other gateways.

Moreover, if you choose its premium extension, it offers even more awesome features to take your online store to the next level. The cost-effective plugin is perfect for a professional eCommerce website. Its features include:

• Detailed stats and graphs
• Easy to setup
• Embed multiple product type options to your e-store
• Easy to manage
• Hundreds of premium extensions

3 – Easy Digital Downloads – If you are selling digital and non-physical products online then it’s an ideal plugin for you. It’s an intuitive and simple WordPress plugin which can be installed within minutes. It offers a variety of features which will make your online store booming. Here are some of the amazing features:
• Cart system for buying multiple downloads at one
• Unlimited payment gateways
• Complete payment history
• Promotional code system
• Embed functionality with various extensions and a lot more.

4 – WP eCommerce – Another great WordPress plugin is WP eCommerce that allows businessmen and tech heads to create an effective and customizable shopping website without any difficulty.

No matter whether you are selling physical products or non-physical products, this plugin is very powerful for both types. Moreover, if you are comfortable with HTML and CSS coding, you can further customize your plugin. It provides some of the best features for your shipping website:

• Readymade marketing tools
• Integrated with hosts of payment gateways
• Integrated with popular couriers
• Inbuilt shopping tools
• Secure check out with SSL

5 – WP Easy Cart – Another excellent plugin for a shopping website creation is WP Easy Cart. The plugin has a large free number to help you add eCommerce shopping cart system to your WordPress site within a few minutes.

From digital downloadable products to retail products, you can sell anything with this plugin. The best thing about this plugin is it works with all WP themes easily. Hence, you don’t have to buy third-party tools to integrate shopping cart functionality to your site. The features are:

• Tons of readymade widgets
• Google analytics
• Integrated with famous payment gateways
• Social sharing integration
• Inbuilt tools to setup and run promotions and coupons

Conclusion:
All these mentioned above plugins will help you create a successful shopping website with ease. Each and every plugin has amazing features and functionality. All you need to do is choose the right WordPress plugin just according to your website requirements.

Original post: 5 Amazing WordPress Plugin for Building Your Own Shopping Website

Improve Your Digital Marketing with Typeform

You can’t deny that were in the era of hyper-personalization. Big companies are collecting so much data about our every action that it can seem impossible to compete with them.

As an eCommerce business owner myself, I was feeling pretty frustrated with the whole situation. I wanted to connect with my customers on their terms rather than spy on them and collect their information without their permission.

Typeform was the perfect solution to that problem. Their templates are really easy to install, customize, and they allow you to collect valuable insights from your customers in a way that is honest and upfront. Look, tracking cookies are a part of the industry, but Typeform provides small and medium business owners with a more organic form of collecting data.

Data is Essential in Marketing

Data is an essential part of marketing. Customer feedback is one of the only ways you can make meaningful changes that your customers will love. I was able to collect that necessary feedback using Typeform.

Whether you want to use simple single question forms, or longer surveys, Typeform lets you choose. Here are a few other features that I really liked:?

-An easy to use interface that is designed to be engaging
-The ability to showcase my questions using videos and GIFs
-MailChimp and Google Sheets integration to help you analyze and make sense of the data
-Easily added on to any WordPress website
-Track your results using a detailed analytics dashboard
-Preview your changes to make sure each Typeform looks the way you want it

Since using Typeform, I’ve learned valuable things about my most loyal customers, helping me build a better experience for them and to provide them with products that they really want. I was never able to collect this type of data before when I used traditional tracking methods like Google Analytics, tracking cookies, and data scrapers on social media.

If you ask me, I’ll take the more personalized approach any day of the week. I’m able to collect valuable data without violating my customer’s trust. This has allowed me to build a better brand without feeling like I’m spying on the people who support me and choose my brand over my competitors.

They also offer a quiz maker tool that you can use to test the knowledge of your audience on a specific topic.

The price itself isn’t that outrageous. A free version that allows you to track 100 responses per month and up to 10 fields per form is offered. The Pro version costs $30 per month, includes unlimited responses and fields, and is good for one user. The Pro+ version costs $59 a month, can accommodate one or more users, includes unlimited responses and fields, and you can even remove the Typeform branding, a must-have if you want to maintain your brand and professionalism.

As for security, Typeform claims to host their data on secure Amazon Web Services servers that include 128-bit SSL encryption, data backups, and other security protocols.

If you are looking for a better way to gather insights on your business and overall shopping experience, Typeform is a reliable choice that businesses of all sizes can benefit from.

Original post: Improve Your Digital Marketing with Typeform

How to Generate More Original Topics (and Write More Creatively)

Even the best bloggers occasionally struggle with writer’s block. Being successful demands that you not only generate a constant stream of ideas, but differentiate those ideas from the millions of articles that have come before (and millions of new posts each day). Creativity and inspiration are the driving forces behind visionary bloggers, but you can’t exactly force these qualities into existence—so most writers, after hitting a wall, just end up frustrated and stagnant.

You can’t always prevent writer’s block, and you can’t always move past it easily, but with the right approach, you can create an environment for yourself that’s more conducive to generating original, creative ideas.

Strategies for More Creative Ideas

Employ these strategies as short-term measures of relief, or as long-term parts of your routine to facilitate more creative inspiration, and come up with better blog topics:

Read other blogs. One of the easiest steps you can take is reading other blogs, similar to yours. See what kinds of topics they’re covering, and how their audiences react to those posts. Obviously, you shouldn’t steal one of their ideas outright, but you can use their coverage as a kind of springboard to fuel your own creative efforts. Is there a counterargument you could pose, or could you take a similar approach on a different subject?

Expose yourself to art. It’s hard not to be inspired when you view someone else’s artwork. Art, in any medium, helps you use your brain in different ways, and might provide an abstract idea that serves as a basis for your next project. Hang paintings on the walls, or go to your local art museum. Even playing artistic music could help stimulate those creative muscles.

Visit exotic locations. Break from your routine by visiting somewhere you’ve never been before. The sights and sounds might inspire different lines of thought in you, and interactions with people from another culture could help you get a new perspective on your core subject matter. Some locations may even help you discover something new about yourself, leading to a kind of enlightenment that can help you produce better work.

Talk to other people. Go out of your way to talk to other people as much as possible. You’ll learn new things, get exposed to new dialects and vocabulary, and you’ll be forced to articulate your core subject matter in ways that appeal or make sense to different demographics. Almost any conversation can be one that develops your writing skills and boosts your creative potential.

Give yourself time. Giving yourself extra time to come up with an idea or complete a task is one of the best things you can do for yourself. When your mind has a chance to decompress and wander, it’s more likely to stumble upon a solution on its own; that’s why so many great ideas arise out of boredom, such as when you’re in the shower or in the middle of a long commute. If you find yourself struggle to come up with an idea, stop focusing so hard on it, find something else to do, and come back to the task later. You’ll be amazed what you come up with in the meantime.

Try a new medium. If you want to experiment with thinking in new ways, consider adopting a new medium—at least temporarily. If you’re used to writing blog posts, for example, consider writing the script for a podcast or video, or try your hand at making an infographic or illustration.

Meditate. Mindfulness meditation is associated with so many positive mental and physical benefits, there’s no reason not to try it. Taking a moment to practice mindfulness in the middle of a stressful day can help you decompress, and start blogging with a refreshed perspective. It may also be the critical “boredom” time you need to happen upon a new idea.

Don’t Force It

There’s one key caveat to all these strategies; you have to use them to invite creativity, not to force it to manifest. If you start any of these strategies hell-bent on coming up with a great idea, you’re only going to become distracted or frustrated, ultimately bringing your stream of thought to a halt. Instead, try to center yourself and allow your mind to wander; be okay with the fact that you might not come up with an idea immediately, and let your brain find what it will.

Original post: How to Generate More Original Topics (and Write More Creatively)

Need a WordPress multilingual website? Try Weglot Translate

Increase your potential audience, attract more visitors or improve your conversion rates are all good reasons to get a translated WordPress websites.

However multilingual and translations can be very painful when it comes to doing it for a website. You do not want to re-do and maintain your existing pages in all your translated languages. The good news is you don’t need to handle separated and independent websites you can simply use a multilingual plugin. But which plugin choose?

What’s Weglot Translate?

Founded in 2016, Weglot is a WordPress multilingual plugin to translate and manage your translations, while deploying and displaying your translated pages efficiently.

This plugin is already used by more than 20,000+ websites with more than 500+ five-star ratings on the official WordPress Directory. Actually, it’s the most 5-star rated translation plugin.

Install

Add and setup Weglot in your WordPress website in minutes. You can install Weglot like any other plugins on WordPress (Click pn Plugin -> add-new -> install and activate).

Once installed and activated there are 2 mandatory parameters to finalize the installation (in your WordPress admin, in Weglot settings):

Languages: your main language and all the other languages you would to like to add
Your API key: to get your API key, you need to create a Weglot account here (it’s free, you only need to register with an email and a password)

Then, click on save and go to your homepage, you can already display your website in different languages.

Weglot provides a first layer of machine translations (from best providers available) that you’ll be able to manage.

Manage your translations

All your translation management happens in your Weglot account (the one you just created).

On your homepage you have a summary of all your information (languages added, number of translated words, number of visits on your translated pages).

Edit translations
As if you want to edit the translations provided by default you have 2 tool sto do that easily:

The translations list: In this part of your account you have your original content on the left and the related translations on the right side. If you want to edit a new translation, just change it and it will be saved automatically.

The visual editor: It lets you edit translations while being on your web pages. It means you can see your translations within the web page. You can click on any of your content and easily edit it.

Translations rules
You can also add translations rules that will automatically apply on all your content. You can choose to never translate a word or combination of words which it’s very useful for brand names, product names or some locations you would like to keep the same in all language.

You can also choose to always translate a word or combination of words in a certain way which is useful for specific vocabularies dedicated to an industry or an activity.

Professional translations
If you do not have in-house translators or local teams, and you want to get native/professional translations it’s also possible via Weglot.

You can select pages or strings you would like to order professional translations for and place your order. 48/72h after, it will be automatically integrated in your Weglot account and live on your website.

Thanks to Weglot, you can focus on what really matters, your content.

What are the main benefits of Weglot?

Which aspects of Weglot makes it one of the best solution for a multilingual WordPress websites available?

SEO optimized
Weglot will make sure that all your translated pages are detected and indexed by Google following its guidelines best practices.

Server-side translations: It means that is not a simple dynamic change (JavaScript) of your content that Google could not detect.

Unique and dedicated URL: Weglot will automatically create URLs for each version of your page, using subdirectories (/es for the Spanish pages for example)
Hreflang tags: Weglot will automatically add them in your source code, to make sure Google is aware that you have different versions of a page.

No manipulation of code source files
It’s simple, you don’t need any skills in coding to use this plugin. There is no needs to know how to manipulate sources files or anything else.

Compatibility
Being obviously compatible with WooCommerce, Weglot is also compatible with any WordPress Themes and Plugins. Thanks to its technical approach, Weglot does not require to have Themes or Plugins “Weglot ready”.

You have nothing to do, it’s just working with any WordPress website part.

Performance
You spent time optimizing your website in your own language to get the best performance possible, it should be the same for your translated versions.

With Weglot, there is no database or admin slowdowns, and Weglot is perfectly working with leading cache solutions, such as WP Rocket, WP Super Cache or WP Fastest Cache.

Pricing

Weglot is a freemium solution with a 10-day free trial period. After this trial you can either stay in a free plan (for websites with 2,000 translated words and 1 extra language) or select one of the premium plans matching your needs.

The main pricing criteria are the number of your translated words and how many extra languages you want to add. You will find below the different plans available and their details:

Wrapping up
If you’re going multilingual, Weglot should definitely be part of your testing shortlist. In addition to their reputation (most 5-star rated WordPress translation plugin and 20,000+ users), the team behind Weglot managed to bring a powerful solution with key benefits:

-Turnkey solutions, easy to setup and use
-SEO optimized
-Compatible and powerful
-Backed by a dedicated team of experts

By the way, they have a 10-day free trial which makes it very easy and convenient to give it a spin.

Original post: Need a WordPress multilingual website? Try Weglot Translate

Create User Engagement and Build a Responsive Email List with GetSiteControl

No one ever said running a website would be easy. If only I could grab a quick template, throw up a few images, type some words, and become a millionaire. Sadly, it isn’t the early 2000s anymore and running a successful website takes time, patience, and the right tools.

For instance, since we all know that “the money is in the list”, it becomes crucial to engage with your audience and convert them from one-time stumblers to regular website visitors – using smart subscription forms, surveys, promotional pop-ups and other interactive elements. Not only do they help you build a list of subscribers, but also allow you to get to know your audience better.

Engaging with your readers on a WordPress website has never been easier though. There are many tools and plugins out there to help you take control of your blog.

I recently stumbled upon one of them, called GetSiteControl, which has a free version, and from a quick glance, seems reliable.

One of the areas I struggle with the most is managing my widgets. It’s not that they are hard to manage, but there are so many plugins out there offering minor widgets – like email subscription boxes, survey forms, notification bars, social media buttons. Manually installing and managing each of them from a separate plugin can be annoying.

GetSiteControl seems to be a great solution to this problem as it provides 7 most popular user engagement widgets in one plugin. These widgets include:

Subscribe widget. This is an email opt-in form to get more newsletter subscribers and generate leads. To use it successfully, you should focus on the targeting settings and your calls to actions (CTAs) that are likely to convert. The best practice is showing a subscription form to those who have spend some time on a webpage or scrolled a certain amount of the page content.

Contact widget. An essential form for most websites, it helps provide better customer service and simply create a chance for the visitors to share their feedback.

Promo widget. These are pop-ups, sidebars, and buttons to promote your products or blog posts with an attention-grabbing message leading to higher conversions. Say, if you’re launching a sale, you may want your customers to know about it so they can take advantage of the opportunity.

Survey widget. One of the best ways to learn more about your customers is asking them questions. With a survey you can gather actionable data to provide a better customer experience and adjust your marketing strategy accordingly.
Follow widget. This widget will help you grow the number of followers on social media.

Sharing widget. Want more traffic? This widget encourages your readers to share your content and help you spread the word. Consider it free advertising.

Live Chat. Communicate with your customers using the chat widget. You can connect it to Slack and answer their questions in real-time from any device.

There are many reasons why you should consider using GetSiteControl. But for me, the main one was my desire to have a plugin capable of hosting the interaction forms under one roof. The fact that everything is managed in a single dashboard, makes the widgets work as an entity too, and saves my time.

It might not be the perfect solution, but for beginner and novice website owners, it really can make the difference and help you create user engagement and build a solid email list. You can further connect it to any email marketing app, Google Analytics or other software you use for business.

So far, I’ve managed to put GetSiteControl to use to help me chat with my website visitors in real time. I sell a niche product, so my customers usually have specific questions about it. I’ve also started collecting more email addresses for my marketing purposes and have gathered a lot of valuable user feedback about my products.

All of this information alone may not seem that valuable, but when you are able to gather multiple forms of data, it helps you see the bigger picture and make meaningful decisions that benefit your business.

Your mileage may vary, but GetSiteControl worked for me and it will help you put your website to work for you.

Original post: Create User Engagement and Build a Responsive Email List with GetSiteControl

3 Things You Can Do to Keep Your Business Independent

It does matter what your business is: whether it is a store, a performance, or your own blog. There is a need to collaborate. Collaborations come in many forms with varying lengths of time. It can be a one-time gig or a business partnership that may last a lifetime. It is easy to identify the benefits of collaboration. The risk and responsibility are divided among the members. This also means that money should not be an issue, with more people contributing it makes capital easy to accumulate. The difficulty with collaborations is when people don’t see eye to eye.

You want to expand your business, but they want to play it safe. You want to stay original, but they want to follow trends. The farther into these partnerships you go, the more you realize that the first vision you both agreed on drifts away. The issues are not only on the level of creative differences. The cracks may appear at a management level. In an ideal world, work will be split 50-50, playing to each of your strengths. What are the odds of you being perfect complements of each other? You might take up more of the work, or the kinds of jobs might not be properly split. It is difficult to properly measure equal distribution.

These warnings stand if you are thinking about getting into a partnership. What do you do when you already find yourself trapped? Here are 3 things you can do to stay independent, or bad business partnership solutions.

1. Prevention is better than cure.

The first way is to not get into a partnership in the first place and avoid a reliant mentality. If you have just gotten out of a bad deal, don’t go jumping into a new one no matter how promising it may seem at the beginning. There will be a honeymoon period, a time when ideas are always fresh, and you work like a well-oiled machine. However, as individuals, we naturally make independent decisions. If there is a misstatement online or controversial content that you did not consent to, you are obligated to go down with the sinking ship. The reverse can also be true, you might want to feature a new product that you believe will be the next best thing, but your partner has apprehensions and you end up not pursuing it.

It’s a push and pull game, and you don’t know when you or they will be right. The risk might be divided, but the credit of a good idea or the blame for a bad move are not as easily split down the middle. Avoid the blame shifting and be independent.
This isn’t to say that you have to run your business or blog on your own. It is just that the power dynamics are tricky to navigate between two people in supposedly equal positions. Have your collaborations but be clear about who is boss.

2. Shift the Power

When you do find yourself in a bad partnership, but you believe in its potential you may opt to shift the power. Identify the roles taken during the rough patch, see who stepped up and pulled the weight. If you did most of the heavy lifting, propose to take over. They may still work with you, but it cannot be equal. If you take over the finance and management, it is best that they take over the creative aspects. Being apart of different sectors guarantees that you are both limited, and no one should have absolute power.

When the other person is willing to fall back, by all means, don’t be afraid to take charge. It might be uncomfortable at first, to be the sole face of your business or blog, but this means you are easy to identify. There should be no misunderstanding about who did what, and credit will naturally fall where it is due.

When everyone works in the environment that fits them best, the whole entity will benefit. Having a clear power structure allows people to properly focus on their job. No one will have to do the major heavy lifting because there was no choice.

3, Go Your Separate Ways.

In particularly bad situations, it is not cowardly to jump ship. When the project has become too different and the people are unreasonable. Take what you can get and start on your own, if you can’t buy them out, then sell out. The ideas that have been neglected now have a proper space to grow. It may seem daunting with the lack of funds. Do as much as you can alone and take out small loans. The progress might be slow, and the work is backbreaking. But at the end of the day, everything is yours. You don’t have to fight over intellectual property rights or division of assets. When you look back, you might be surprised at how far you have come. When you take the opportunities you believe in and you are your own boss, the extra work is worth it.

Collaborations and partnerships aren’t bad. They provide a good safety net for those who are starting out, for those who need an extra push, or for really big ideas that need to be executed fast. If you are more of the turtle than the hare, make the extra effort to be independent. Small collaborations with other equal businesses are fine. They add diversity and help you reach a broader audience. The level of commitment in a long-term partnership is the problem.

Being independent in the long run has more fruits with less of the headache of coordinating and matching up to someone else. You save time, you save effort. Taking out small loans has also become increasingly popular in recent years, with more and more start-ups. The discrimination against small businesses has gone. You can achieve the same success on your own as the likes of Kat von D with her own makeup line and college students pursuing their own businesses straight out of school, the market is ripe with opportunities. If anything, it is the right time to be independent.

Original post: 3 Things You Can Do to Keep Your Business Independent