Did you know that 55% of your visitors spend 15 seconds or less reading your blog?
It doesn’t matter how much effort you put into creating your articles or products, most people don’t care. It’s a sad but harsh truth.
But you need to make your visitors stay longer on your sites if you want to increase your conversion rates and sales.
So what’s the best way to transform your hit and run blog visitors into loyal readers? Here are few simple yet most effective ways to transform your one time blog visitors into lifelong readers.
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#1. One page, one goal
Do you know the simplest way to turn your first time website visitors into raving fans?
Turn them into email subscribers.
Building an email list is a no brainer to turn random visitors into customers. But building an email list is not enough, you need to do it strategically to get the best rewards from it.
Here’s what I mean by that.
Have one goal for every page on your blog or website.
If your goal is to collect as many emails as you can from your site, use a landing page. Offer an incentive and have just one goal i.e to convince people to join your email list.
Why giving your readers only one call to action (CTA) works?
In the book The Paradox of Choice, the author Barry Schwartz says “If you give people too many options, they choose none”.
With so many options to choose from, people find it very difficult to choose at all. It is especially true when it comes to online.
For the same reason, majority of the bloggers struggle to increase their sales. They always give a lot of options to their audience instead of providing fewer choices.
So next time when you’re trying to boost your website conversion rates, remember that “more options lead to fewer actions and fewer options lead to more actions”.
That’s why having one goal a page works incredibly well.
#2. Create a “New? Start here” page
Want to welcome your first time blog visitors? There’s a clever way.
Create a “New? Start Here” page and include the following things.
-Your most popular blog posts
-Your freebies (eBooks, videos or any other stuff you use for building your list)
-Your recommended products or services
Most first time visitors would love to click on the “Start here” page. The reason is most of us are curious to know what’s inside the store for us when visiting a new blog or website.
Make sure to collect emails of people who click on your “start here” page so you will know that all the email signups that you get from that page are from “first time visitors of your site”.
Michael Hyatt usually includes his most popular posts, products, services on his “start here” page to convert his random visitors into loyal readers. Go through one or two articles on his blog and I’m sure you’ll start visiting his blog again and again. His blog is so addictive.
Action tip: Find out your most popular posts, create a “start here” page and include all your best posts, resources and free stuff to make it really useful for your first time blog visitors.
#3. Include strong call to actions
If someone uses strong call to actions like “Call Now!”, “Shop Today”, “Find Out More” etc on their sites, they are likely to get more clicks.
The reason behind it is simple. Powerful call to actions always works like a charm. But still majority of the bloggers don’t use any call to actions on their sites.
If you don’t instruct your blog audience to do something when they visit your site, how on earth would they do what you want?
Start using call to actions if you quickly want to turn your blog visitors into prospects.
That being said, here are 3 highly effective places where you can include persuading call to actions to turn your random visitors into loyal audience.
-Hellobar: I’m a great fan of Hellobar. It helps me navigate my blog visitors to anywhere I want by using a single link. It’s highly effective when you use a compelling call to action.
-Blog posts: At the ending of each of your blog posts, make sure to include a call to action. Ask people to share your articles, leave comments or subscribe to your email list. If they really like your content, they will react to your CTA’s positively.
-Sidebar: Use your sidebar effectively. Ask yourself “what’s the #1 goal I want to achieve from my blog?” and use your sidebar to achieve that goal. You can use strong call to actions from your sidebar by using email opt-in forms, product pages or even sharing your own stories.
Bonus tip: Write magnetic headlines
If a random visitor lands on your blog for the first time, what’s the first thing he does? He skims through your headlines.
Did you know that 8 out of 10 people will read your headlines but only 2 out 10 will continue reading? Yes, that’s true because we all have attention span less than a goldfish.
The only way to create curiosity among your first time blog visitors to stick to your blog is to create click-worthy headlines. The only goal of your headlines is this “to make your readers click”.
Here are few proven ways to craft award winning headlines almost every single time.
Use free tools like Portent to generate hundreds of headline ideas for your blog posts. Just insert a keyword related to your blog’s topic and it will give you a lot of ideas.
Brainstorm 5 to 10 headline variations for each of your article. Use the best one among them and you can use the remaining in your sub headings or while tweeting.
Analyze your competitors top performing posts. Find out which headlines worked for them. You can tweak them a little bit to create effective headlines really quickly.
Over to you
Increasing traffic is a BIG deal especially when you are running a new blog. That’s why it’s a smart idea to make your first time visitors stick to your blog for a long time.
Once they start finding value in your blog, they will come back again and again. That’s when you can start pitching them about your products or services. Just don’t focus on getting one time visitors and you will be fine.
Do you know of any other clever ways to turn one time blog visitors into long term visitors? Also make sure to grab your special free gift on getting your first 1000 subscribers from here.