Month: July 2016

Why You Should Think Content First in Social Media Marketing

Often times when brands or businesses think of social media marketing, they immediately think of community management first. I don’t blame them. Since its debut, social media has opened doors to customers that otherwise we restricted to phone calls and emails. However, to truly drive business results with social media marketing, you need to think content first. Here’s why:


Have you ever had those days where your customers just aren’t talking about you, asking questions or, frankly, complaining about you on social media? It happens all the time. When it does, brands are left with “gaps” – periods of time where nothing goes out on their social media channels. No engagement or no content. Just static. By thinking about content first, you’re ensuring that your channels, regardless of customer activity, will be active. Content like photos, videos or even just plain text with a link can provide cover for those slow customer service periods. Those brands who think customer service or engagement first, often find themselves scrambling to remain looking relevant. At the end of the day, that’s stress on your business’s resources, and you look inconsistent to consumers.


Content has an amazing effect on consumers to show them that you’re legitimate. In a world of online scams, thinking about content first can ensure that at any point if a potential customer checks up on you, your content is front and center. That content helps the prospective feel comfortable working with you or spending their money on your products or services. Brands sometimes have the tendency to not see the big picture with their social media strategy. What do all the pieces of content put together look like? What story does it tell? Ideally, you would have thought about this before and ensured you have common language, graphics, themes and campaigns. All of which would run in conjunction with each other across multiple social networks. There’s no better feeling as a consumer than hitting a brand’s Facebook Page, then their Twitter account and finally the website and seeing a common thread.

Inbound Marketing

Lastly, there’s inbound marketing. The entire concept hinges on being able to produce material that will activate consumers around call to actions. The same applies to social media marketing. Creating content that will get someone to act is first and foremost the key to get customers. So, just like you would create that email or direct mail marketing campaign with an enticing subject line and call to action, the same should apply to your content on social media. Entice users, lure them in and have them watch that video, like that photo or click that link to your website.

Next Steps

Now that you understand why it’s important to think content first in your social media marketing, let’s discuss what steps you can take to create a content strategy that will work with your overall marketing goals and objectives:


Very simply, don’t try to create content you don’t have the resources to execute. For example, don’t think you can create weekly vlogs on YouTube if you don’t have a staff member to do it or can’t pay someone to do it for you. Look at who you have on your team, their skills and talents, or the budget you have to spend, and try to figure out senseable, scalable content. Often times, photos tend to be the most economical, especially with all the free and paid photo sharing platforms available today. While video would be a bigger commitment, it would likely drive better results.

Content Calendar

You’ve likely heard this one before, but having a content calendar allows for you to see what you’re creating and when. It also ensures that you’re not repeating your work, and allows you to easy share it with any other internal constituents in the company. As a visual person, like many, it also makes it easier to digest. I would recommend doing your content calendar a month in advance to ensure you have enough time to fill it out, gain approval and then start working on it. Try to use colors for various content types and themes and ensure the calendar has the ability to slot in days and times. Many social media management tools have built in content calendars to help you plan and automate social campaigns to ensure a constant stream of content across your social accounts.

Engagement Hours

While engagement on social media is very important, limiting the time and resources spent on interacting with potential customers is more important. Otherwise, your entire day could just be looking and trying to contact them. To specify, this is not in reference to customer service, where responding in a timely manner is even more important. Rather, this is referencing actively searching and trying to engage with people who you think would be customers. By setting certain hours for this type of work, you can ensure you’re being responsible with your time and resources.


At the end of the day, the proof is always in the numbers. With this or any strategy, you should always set yourself up to succeed by having tools in place to track the results. Tools like Google Analytics and Facebook or Twitter’s native analytics systems can be a great start to see inbound activity and actions. Whether a success or failure, everything can be a learning opportunity for your brand.

In closing, your ability to create consistent, timely and interesting content will be a big driver in your social media marketing success. It’s a cliche, but still very much applies to social media today – Content is King.

Eleonora Israele is an analyst at Clutch, where she is responsible for research on marketing software and digital agencies. Clutch is a Washington, D.C.-based research, ratings, and reviews platform for B2B services and software.

Wanna learn how to make more money with your website? Check the Online Profits training program!

A Brief Intro to SEO and What Your SEO Company Does

seo marketing and small business

The goal of this article is not so much to educate you the small business owner on SEO but more to fill you in on what good SEO companies do when you hire them.

Tactics change all the time in the SEO world and you have plenty of both white hat SEO companies as well as black hat SEO companies out there.

Here is the video from our live Hangout

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What is SEO

SEO stands for Search Engine Optimization and is the process of optimizing digital web assets to rank high in search engines for desired keyword terms.

Why Do SEO

  1. It works
  2. It’s not going to stop working any time soon
  3. It’s cost Effective
  4. Search Engines Used to Reafirm decisions
  5. Mobile Phone Searches (location based) terms like near me.
  6. Your competition is doing it.

According to a study conducted at Cornell University, 80% of all clicks go to the top 3 listings.

Most people only click on websites on the first page of a search engine’s results–including 98% of study respondents.

When you take this study and think about the new layout insides Google with no right hand side bar and 4 paid ads showing first, then the 3 map place that means you are already starting in position 8 if your business is not in the top 3 map places.

WhiteHat SEO vs. BlackHat SEO

I won’t spend much time on this. Blackhat SEO is the process of getting links unnaturally to gain the system where Whitehat SEO is the process of gaining links in a more natural way.

We could quibble all day on the exact terminology and if all SEO is blackhat. The only point I want to make here is that you ensure your SEO company is following industry best practices that we will outline below.

Getting Started with SEO

When a SEO company first get’s hired on they will do an assessment of your current digital assets.

Step 1: Initial Assessment

A look at What an SEO company does

  • In-depth interviews with marketing department and technical teams
  • Keyword and content analysis
  • Internal linking structure analysis
  • External linking review
  • Competitive analysis
  • Graphics/design analysis
  • Technical analysis
  • Site architecture review
  • Benchmark Report analysis
  • Current/past SEO initiatives
  • Paid search/advertising performance review

These are the main aspects an SEO company will touch upon. They are needed to get an understanding of the current playing field for your companies market and the location in which you serve.

Every market is different and every company within that market is different in their abilities and capabilities.

Step 2: SEO Recommendations

Based on the initial Assessment you will most likely be given a course of action to take moving forward.

Easy Fixes

If you have not had an expert look over your digital assets in a while you will most likely have some really easy and quick changes you can do to improve your SEO that won’t cost a tremendous amount of money and can often be well worth the cost of an initial assessment.

Digital Asset Changes

You will most likely have some site architecture, images, layout and content changes that will need to be added to your website to get it up to the level or past the level of your existing competition.

Off Page Changes

In most cases your SEO company will make some changes to other assets online such as anchor text coming into your site or attempt to remove or change links on other sites that are referring to your site.

There are other 1 off things that most likely will have to be changed but the above 3 are generally the initial things that need to be done while you start on step 3.

Analytics Setup

If analytics are not setup this is generally done at this stage. It will include Google Analytics as well as Google and Bing Webmasters and probably Facebook as well as remarketing code if none are being used.

Step 3: Ongoing SEO Optimization and Management

This is the part where you pay the money fee to help maintain and improve upon your SEO rankings.

I often compare this to paying for an ad in the phone book. To be listed, it costs you nothing. You can have that text line with you company in really small print and the phone number listed.

You can also upgrade to be highlighted in bold or you can upgrade to a 1:16 page ad, 1:8th ad a quarter page ad, a third page ad, half page ad or full page ad.

The bigger your ad and if you have decent ad copy the more calls you will get.

The same goes for SEO. In general, the more of a budget you have the more initial boost you can get.

Ongoing Efforts usually include

Content Recommendations / strategy plan

I’ll often not let clients do their own content just because it never gets done. A content strategy is a must have in today’s SEO and it should encompass not just your website but also your social sites.

Reporting and Analysis

This is where you have your monthly 1 hour call where you go over reporting and cover metrics to show how you are fairing online and offline. This is important because you need to be able to have a measuring tool for how the SEO company is performing.

Ad Hoc Recommendations

Based upon the initial successes or failures that you have, some changes will be needed to your marketing plan. Notice I said marketing plan and not SEO plan.

Ongoing SEO Support

Search Algorithms change all the time and with RankBrain it could be daily. It’s important for your SEO company to constantly monitor new changes and how this may affect your rankings and position in the search engines.

Link Building and Online Profile Management

  1. Link building

Link building is the main item every SEO company will focus on. This in the end is where you gain your authority and what can push you to the top of Google.

Building links correctly however takes a lot of time, phone calls, e-mails and effort. It’s not uncommon for my team to have to spend long periods of time building a relationship to get a link for a client.

  1. Competitive Comparison

This is an ongoing process where your rank is tracked for numerous keywords you wish to rank for and your competitors are tracked for their backlinks and position. You need a clear picture of what your competitors are doing so you can match and stay ahead of the them.

  1. Content Creation and Promotion

This is overlooked by many SEO companies but important enough for me to include it as it’s slowly becoming the new normal item on the SEO invoice.

Developing GREAT content in any format and then driving paid traffic targeting influencers, bloggers and industry experts to that content is quickly becoming the new normal to acquire links.

Where most SEO Companies Fall Short

They do not provide digital marketing help. It’s all about you not only getting that click but also getting the sale. This is where most SEO companies fall short.

Having not just an SEO Strategy but also combining that with a marketing strategy will produce the most bang for your buck and it’s an industry trend that is starting to take shape.

You will find more SEO companies are also doing sales funnels and connecting with marketing departments to help fine tune the overall goals of your company.

I’m Doing SEO Myself. Where Should I start?

First off you should sign-up to our newsletter and connect via our connect page in every way you can.

  1. Local Places Setup Without a doubt is one of the first places you should start. All three major search engines have free options. You do not have to pay to be listed.




  1. Create Local Places Pages
  2. Optimize and Categorize your local page
  3. Consistent Nap (Name, Address, Phone)
  4. Online Reviews
  5. Provide Photos to the listing

2. Develop a content strategy

I have talked about this in the past. Simply posting regularly with great content is a solid start.  check out

3. Build out your social profiles and link back to your own content

We covered this more indepth in the hangout

That is it for today hangout.  I hope you enjoyed the video and the article write up.

Be sure to subscribe to our newsletter and join us on our connect page at to stay informed and be invited to the private facebook group.


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Looking for a WordPress CRM? Check Zero BS CRM!

The best products are born when the creators are looking for a solution that just doesn’t exist on the market, so they decide to build it themselves.

That is how the Zero BS WordPress CRM plugin was born. The creators need a CRM for one of their websites, but the available solutions like Salesforce were too expensive and too complicated to install and use. There were some self-hosted solutions available, but they looked obsolete.

zero bs crm

Where the other customer relationship tools have thousands of features, ZBS keeps it seriously simple. After all, it’s only by removing all of the feature-creep that you can strip a tool down and see what is really useful. The ZBS team plan to build a CRM from the ground up, making all of the “core CRM” easy to use, and bulletproof. They believe this will make it functionally useful for small business from day one, and by adding “extensions”, a user can add-in the features they want, when they understand & need them, rather than paying for them all from day one.

Zero BS CRM aims to be the most simple and functional CRM around, and it’s starting with the self-hosted WordPress platform. Here are the main advantages:

-Self-hosted, so you don’t need to rely on other companies
-It’s free! (With bargain extensions, if you want them)
-Regularly updated with new features
-Works out-of-the-box with any WordPress installation


CRM stands for Customer Relationship Management. It’s basically a software or platform that allows you to manage all the interactions with your customers from a single place. For instance, Zero BS CRM will allow you to:

-Manage Customers, Quotes, Invoices and Transactions
-Easy to add Tags, custom fields and other data to customers
-Works with our ecommerce setups: PayPal and WooCommerce
-4 minute install. Install WordPress, ZBS and then you’re ready!
-Optional sections such as “Needs a Quote” (great for local business)
-Optionally disable front end / WordPress takeover (so users can’t tell it’s -WordPress)
-Add Files to Customers, Quotes, or Invoices
-Add an image to each customer
-Works great on mobile devices

zero bs crm

As you will notice quite fast, using Zero BS CRM is much easier than using traditional CRM software, which are usually bloated with useless features and interfaces. Despite the simplicity, if you need any help you can check their documentation page.

If you need extra features, like a CSV Importer or integration with WooCommerce, you can buy extensions created specifically for your needs. The core of ZBS CRM is completely free though. In fact their Pricing page is quite funny:


Give it a try. I am sure you will like it!

Wanna learn how to make more money with your website? Check the Online Profits training program!

A Premier Example of Customer Service

How important is customer service, and how is excellence achieved?

Usually I find myself an advocate for small independent businesses, firmly believing that the ‘personal touch’ is far more easily achievable on a small scale, however recently I have found that one particular large chain enterprise is managing to attain a superior level of customer service replicated on a national scale.

As my work takes me all over the UK in order to demonstrate or train teams on our Click4Assistance chat for website, I have had the need to stay in a variety of hotels and bed and breakfasts around the country. Now I will always opt for a Premier Inn if possible, in the area I’m travelling to. So how have they managed to convert a chain cynic in to a loyal customer? Well, it would appear they have implemented the following Golden Rules of customer service.

1) Listen to Your Customers!
After every stay, Premier Inn survey guests, gathering information not only on the building maintenance, room cleanliness and food quality, but also on the warmth of welcome and friendliness of staff. Obviously something they consider a high priority.

2) Understand Your Audience!
Having gathered important feedback from their guests, Premier Inn have clearly began profiling the types and needs of visitors, allowing them to fine tune their offering with little touches that make all the difference, from ensuring the room number is kept private when checking in through to explaining how and where breakfast will be served to prevent any confusion.

3) Implement Your Strategy!
Consistency is the key. Once feedback is gathered and your audience profiled, it is time to put your plan into action. Whether it is a choice of pillows or a resilient and convenient communication channel, it is essential your approach fully addresses the needs of your client base.

4) Train Your Staff, Regularly!
It is apparent that the group ethos is trained across all locations. Only in this way can a dependable approach to customer service be achieved within such a large organisation. A friendly smile to welcome guests as they check in, along with a well-rehearsed check list that each representative runs through, making sure the guest is comfortable with all services such as how to adjust the air conditioning or access the wifi. Ensuring staff know their ‘product’ and how the business wants to project their corporate image is paramount.

5) Most Important – Revisit Step 1!
It is not enough to listen once, and think your job is done. Constant evaluation is required, which allows to stay one step ahead of the changing expectations of your client base and advancements by your competition.

So from Premier Inn we see a model well implemented. We can all learn a lesson from this example and by following the above steps, achieve Premier customer Service. The team at Click4Assistance prides itself on offering an unprecedented level of support, and we strongly believe our chat for website solution can help businesses improve communication with their existing and potential clients. From fully customisable ‘SmartContact’ forms to gather feedback or contact details from website visitors through to fully customisable chat windows facilitating instant connections, and in depth website analytics tools, the Click4Assistance solution is proven to improve understanding and communication.

Author: Jill Stephens is a senior account manager at Click4Assistance, the leading live chat software provider. Jill specialises in advising enterprise level organisations including universities, local authorities and healthcare institutes, delivering a personal approach with each implementation of live chat.

Wanna learn how to make more money with your website? Check the Online Profits training program!

Remarketing 101 – The Basics on How it Works and How to Get Started

remarkting for small business

This is Jacob Erdei and we are back again for another live hangout session where you can attend live and ask any marketing question you have.  Be sure to join us Next Wednesday at 2PM CST for 30 minutes of jam packed actionable marketing advice slanted towards small businesses and those digital marketing experts who serve them.

If you have a show topic idea be sure and post a comment bellow or shoot us a tweet @mktgplaybook

What is remarketing?

remarketing also known as retargeting is simply marketing to a set audience group of people that performed a desired action.

The might be people who have landed on your website, people who added an item to a checkout cart but never checked out, people who visit only a certain page on your website or a combination of factors.

On this hangout we will be talking mostly about AdWords and Facebook as those are the two bigger players in the field. There are plenty of other traffic sources out there such as BingAds and Yahoo Gemini that allow for remarketing as well.

Here is the live video recording for today’s show on remarketing


Remarketing on AdWords

There are a dozen different ways to use remarketing and in this episode we will talk most with setting up custom audiences and the different options we have for targeting those audiences inside AdWords.

AdWords display covers 90%+ of the worlds internet users. AdWords has the widest remarketing reach in the world for advertising.

You have the ability to remarket both on search as well as on the display network.  Both kinds of traffic have their own pros and cons.

Defining Your Custom Audience

The first thing you need to do before you can start remarketing is to define your custom audience. These are the people you want to re-market too. You can have for all intent and purposes an unlimited amount of custom audiences inside AdWords.

To keep things simple we let’s look at AdWords

Click Shared Library at the bottom Left inside AdWords shared-library

You will see several options.  We want to Select View > under Audiences


Now you want to create a New Remarketing List by selecting the red button that says + REMARKETING LIST

add remarketing list adwords

You will see 4 options for creating a remarketing list.  Most people will select Website visitors and that is what we will be looking at today.


From here you can name your list and start to define your custom audience.

Here are just a few ideas of custom audiences you can create

All website visitors: You can include your dog supplies website and all people who visit your dog supplies website will now be on your remarketing list. To do this you can simply place you domain name in the in the box marked “enter a value”.

Specific Pages: You can create a remarketing list for just people who visited your Dog toy page or category by defining what page or section of your site that person visited. Same for those who visit the checkout page. Simply enter in the part of the URL that you want to create your audience around.

Multiple Pages: You can create a custom remarketing list for people who visit both the dog toy page and also add an item to their cart.

Dynamic Remarketing: With Dynamic remarketing you are having AdWords or Facebook automatically remarket to visitors on your behalf. Generally if someone visits a specific product page then AdWords and Facebook will remarket that exact product page to the user.

You have probably visited Amazon before and left the site without making a purchase and then you see the exact product you were looking at being marketed to you from Amazon.  This is dynamic remarketing.

Membership Duration:  By default Facebook and AdWords both default to 30 days.  From some people this is excellent and for other this is bad.  You need to understand what kind of remarketing you want to do with that specific custom audience and then tailor your ads to that audience.

Keep in mind that you can have many different custom audience lists so I can create 5 custom audiences that remarket to the exact same audience.  I can then set one group for just 7 days where I heavily market to the person, 1 group for 30 days where I might deliver a slightly different message and so on for my other groups.

I would not go overboard with this kind of marketing but it’s important to define your audiences and just because you create a list does not mean you have to actually use it.

After you save your audience you will be given your remarketing code that will be placed on your website.

Now when a visitor performs the action you defined you will be able to capture that user as a custom audience and then remarket to that custom audience you created.

Google Tag Manger

It’s worth mentioning that Google tag Manager is a great tool.  With a Google tag you can place one javascript code on your site and perform many different kinds of actions.  It’s a different subject matter then remarketing but worth mentioning as I believe this tool will play a greater roll going forward for most marketers and business owners.

See for more information

RLSA – Remarketing List For Search Ads

For a more detailed look at RLSA see

This is a great way to remarket to people based upon them actively searching and in buy mode on Google.

Example: A person visits your website and goes to your home page, a dog toy page, and checkout page.

I can create a custom remarketing list for all those actions if I wanted or a combination of actions.

In this case I have created a custom audience for those who visited my dog toy page. With this custom audience I can now create a new campaign in AdWords to target just those people who have visited my dog toy page.

Why do this you might ask?

Normally you would not want to bid on something very generic like the broad keyword of “dog”. Someone using this kind of keyword could be searching for millions of different things that you will never get a sale for.

However you have your custom list of known people who have already visited your website. They even already went to your dog toy page. You know they are most likely interested in dog toys so even if they do some weird off the wall search like “how come my dog has bad gas” you still have a decent shot of making a sale because this person knows who your site is as they visited it recently and they may still be actively looking for dog toys.

Down the pipe Line

Soon you will be able to create lists of people performing search actions on Google without them needing to even land on your website. Essentially you could have Google build a custom list of people who are searching for dog toys and remarket to that list of people on search without them ever having to land on your website. This option should be available late 2016 to early 2017

AdWords on Display


AdWords display reaches 90% of the people connected to the internet. It’s big. Really big.

With display ads you have the ability to not only remarket to people who visited your website but also brand yourself to your clients.

If you have an eCommerce store then you want to setup Dynamic remarketing ads so people who visit specific product pages are remarketed those same products.

With dynamic remarketing Ads Google will create most of the images for you but you still have control over the main message.

One thing I really love about AdWords display is I can use my custom audience for people who visited my dog toy page and say just market to Females or combine another kind of layering to really zero in on what is working well for me.

When starting of with remarketing I don’t recommend you exclude any of your audience till you see what is converting and what is costing you money.


Let’s not forget to talk about Facebook. Facebook can be a great way to stay relevant and in front of your existing and potential customers.

I do recommend companies perform dynamic remarketing on Facebook for their products but I also strongly recommend you use a content strategy to engage with your existing and potential customers.

This article is already getting really long so I’ll cover Facebook remarketing in more detail in the future.  I do want to mention them as it’s a great way to establish yourself as an authority and expert to your existing and potential customers.  Don’t just think of Facebook as selling your products.

Capitalizing on Your List

To get the most out of remarketing you can take your existing custom audiences that you create and create break off lists from those custom audiences.  Facebook calls it LookALike Audiences and AdWords calls it Similar-Too-Audiences.

They both mean the same thing.  AdWords and Facebook have millions of data points on users.  They cross match those on your list and create a new list for you based on data points they think are relevant and important.  Essentially it’s a really kick as way of finding a lot more potential people that are most likely interested in your product or services.

If you have not created a Similar Too Audience I suggest you give it a go.

Tools and services out there for remarketing

You have a lot of choices when it comes to tools and services for remarketing.  If you are pushing serious sales numbers then these tools can really come in handy.  They can also help if you have zero tech skills or little to no time.  However you do not need to use any paid tool to make remarketing work for you.  Using the default tools provided by your traffic sources is often more then enough to get started.  AdWords and Facebook both provide this kind of ability.  With AdWords you can get a ton of free help online as well to ensure you are setting things up correctly.

My point is, if you have a small advertising budget, I’d rather you spend that budget not on tools but on marketing.  With that said here are two of the leading remarketing platforms out there.

Perfect Audience:


Both of the above tools work great to combine your custom audiences and to advertise in a very easy way across the web.

Be sure and join us next Wednesday at 2PM CST for out Next Live Video hangout.  If you have any questions just ask.  If you would like to connect with us then checkout our connect page at  . This page lists our social accounts where you can interact with us.

We also have a newsletter that you can join.  You probably already have seen it floating in the top right section of the site.  Be the first to know about our next live hangout and when we publish new how to marketing guides by signing up for our newsletter.

Till next Wednesday.

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Use stats to convince your client or boss of the benefits of WordPress

Even though WordPress is used by over a quarter of all websites on the Internet it’s still avoided by most small businesses.

WordPress is free, simple, and powerful. It’s behind some of the biggest and most popular websites there are.

It’s so popular in fact that some developers specialise in using WordPress because it is so flexible and simple.

Here are some statistics about WordPress that you should share with your clients or your boss to convince them that WordPress is the way to go.

There are some impressive stats associated with WordPress that are going to be enough to convert even the most stubborn boss or client.

WordPress powers the Internet

One impressive statistic right of the bat is that, as of half way through 2016, over 26% of all websites (yes, every website) is powered by WordPress.

1.1 million WordPress powered websites are created every six months. WordPress is becoming more popular by the day as people begin to realise how simple and easy it is to use.

Their CMS makes it super easy to create and run a website. WordPress powers one third of the top 1000 websites on the Internet.

Even though WordPress has a bit of a reputation for being a blogging platform the truth is that many major websites also use WordPress and not just the neighbor next door with her mommy blog.

Wouldn’t your client want to tap into it? Just show them how many people are using and working with WordPress websites and you could have them convinced right away.

WordPress is used by major websites

Your client’s opinion is probably just as misguided as most CTO’s and CMO’s in the corporate world are; they think that WordPress is just a blogging platform and is only good for personal blogs and small hobby websites.

That’s an opinion that is very far away from the truth. There are loads of big-name corporations and well-known household hold brands that use WordPress too.

Here is a shortlist of some of the major brands that are taking advantage of the WordPress CMS:

  • The Wall Street Journal
  • Forbes
  • CNN
  • TechCrunch
  • Mercedes-Benz
  • Samsung
  • Microsoft
  • And many more!

These are all websites that bring in millions of visitors a month. Even a list as small as this is bound to impress a client and convince them that WordPress is worth a look after all.

WordPress is a CMS that can handle a website of any size.

WordPress comes with plenty of options

Something else that is bound to please your clients is all of the customisation options that WordPress comes with. People like to perpetuate the falsehood that every WordPress website looks the same.

This just simply isn’t true. You only need to take a look at all the customisation options on offer to realise that no two WordPress websites need to look the same. For the majority of people it’s impossible to tell that a website is run on WordPress by looking at it because a WordPress website can look how you want it to. currently has over 45,000 free plugins that have been downloaded over 1,300,000,000 times. Plugins can be used to customise a site to meet your needs. There are also many more premium plugins available for a small fee. There are plugins for almost everything.

Plugins help to make a website SEO friendly, stop spam, organise content, and customise your site with design and accessibility features. also lists over 1,800 free themes. Just like with plugins there are a number of commercial themes that you have to pay for. There are also third party themes and apps that, while not listed on the WordPress site, are still compatible with the WP platform.

These thousands of themes and plugins give you all the tools you need to make a truly unique website that is perfect for your needs.

WordPress is frequently updated

Everyone should, rightly, avoid any platform, service, or site that doesn’t receive regular updates and has security flaws. Luckily WordPress has a great community that works around the clock to keep WordPress secure.

WordPress receives a major update every 152 days on average. All of these updates are free. Some of the bigger themes and plugins are also constantly updated so they always work.

WordPress 4.5 is the current version of WordPress and it has been downloaded more than 24,000,000 times.

In most cases when a WordPress website is compromised, then it’s not because of the platform itself but rather because of poor website management like:

  • Using an unreliable web hosting
  • Not updating WordPress and its components.
  • Using weak easy to “brute force” usernames and passwords.
  • Installing plugins from sources that aren’t trusted.

Research from Wordfence, a WordPress security firm, states that if you protect yourself against the two major methods attackers use to hack a website, namely via WordPress plugin vulnerabilities and using brute force attacks, then you are accounting for over 70% of the problem.

Combined, these measures will reduce the risk of being hacked to a minimum and make WordPress as safe as any other website and content management system out there on the market.

WordPress is the most popular CMS

If your client still has doubts about WordPress then inform them that the WordPress CMS is used by almost 59.4% of all content management systems, making it by far the most popular CMS in the world.

To show the dominance of WordPress; second place goes to Joomla, which has a 6% market share. That’s a difference of more than 50%. WordPress is the biggest and best for a reason; it’s so user-friendly.

Any product or service that is that dominant is bound to be incredible at what it does for a reason. Show your clients around WordPress and show them how easy it is to use.


Using stats is one of the best ways to sell your client or boss on going with WordPress. WordPress is the right choice and these stats have more than enough firepower to back up your argument.

WordPress is so popular that it just makes sense to use it as a content management system. Show your client or your boss the numbers and show them around WordPress and you’ll leave them wondering what took them so long.

This post was contributed by, a website dedicated to helping small businesses start or grow their website or online shop.

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