If you have a business website, be it an online store, a web app or a magazine, you know that promoting it and doing some advertising is a must if you want your site to grow and become popular.
Most people know the traditional advertising methods: display banners, video ads, Facebook ads and so on. One advertising method you probably don’t know about, but that is very efficient, is blog reviews.
By getting a blog review you’ll be able to get your brand in front of the audience of the specific blogs and sites you choose. If those are relevant to your product or service, the overall return on investment should be nice, because you’ll be exposing your brand to people who interested in it.
The big advantage of blog reviews over other forms of advertising is that your message will go straight to the visitors. People tend to ignore banners and traditional ads, but they will read a blog review just like they would a normal post, making it a very effective advertising option.
When people hear about blog reviews they tend to think that we are talking about fake reviews. That is not the case. Most review networks required the bloggers to write real and unbiased reviews about the products and services. You can also disclaim that the review is sponsored by your company, making the process 100% transparent and ethical.
If you want a recommendation, check out the guys from Get Reviewed. It’s a new blog review advertising network that is growing quite fast, and they already have a nice list of authority blogs where you can get reviews from.
Finally, remember to not put all your eggs on the same basket. Mixing banner ads, social media advertising and blog reviews can be an efficient combination to raise awareness about your brand and drive more visitors and customers to your website!
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