Advertising is the most used monetization method around the web. That is because it’s also one of the most eficient, as you just need to place some code on your site and collect the check at the end of the month.
There is just one problem, if you don’t optimize your ads well you might leave a lot of money on the table. For instance, how do you know that you are selling your ad spots for the companies and advertisers willing to pay the highest price or CPM?
One way to solve this problem is to use an ad management system or service. Recently I came across a cool one called AdSpyglass.
The first feature you’ll be using id the CPM comparisson. The tool will compare the amount offered by different brokers, and it will sell your spot for the highest paying one. They work with the following ad brokers (you can request the addition of new ones if you need):
Merely by using this comparisson their publishers have increased ad revenues by up to 200%.
Apart from boosting revenues, the tool also allows you to manage all your ads from a single interface, which is quite useful to understand how your sites are doing.
If you sell direct ads, you will also be able to manage those using the AdSpyglass platform, and you can also tell the system what should be done with your unsold traffic. For instance, you could use your own ads on those spots.
You will pay $50 for 600k impressions. If you manage to increase your revenues, therefore, you should recover the investment pretty quickly. They also offer 30 days of free trial, so check it out!
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