Competition is always growing on the web. If you don’t want to be left behind and want a popular website in 2016, follow these 5 tips!
1. Make Your Design Responsive
Mobile is eating the world. If your website or blog is not responsive, you are probably losing a lot of visitor every day.
Google has already confirmed that being mobile friendly is a ranking factor. In other words, if your site is not mobile friendly Google will lower your search rankings.
Not only that, many visitors use smartphones to browse the web these days, and they will just leave your site if it doesn’t display correctly on a mobile device.
2. Improve Your Content
If you want a popular website, you’ll need to focus not only on the design, but also on the content. Sure, visitors want to visit a site that looks nice, but they also want to a site that has content written in clear, correct English.
A couple of years ago a survey confirmed that grammar and writing mistakes are the first factor undermining the credibility of a website for first time visitors.
So make sure to review the basic grammar rules. You’ll also find some general writing tips on this blog.
3. Make Your Site Load Faster
As I explained on the first point, many users are using mobile devices to access the web these days. For instance, over 50% of the visitors of eBay are already on a mobile device, and not on a desktop computer.
Guest what, mobile Internet is not as fast, so having a site that is light and loads fast is very important to offering a good user experience to those users.
If your site is slow, fix it!
4. Invest in Social Media
Some people thought that Twitter and Facebook were fads that were going to pass soon.
Well, they were wrong!
Twitter is going strong, and Facebook is larger than ever. In fact just WhatsApp, which is owned by Facebook, surpassed the mark of 1 billion users a couple of weeks ago.
If you are not promoting your site on social media, you are losing a very important and significant source of visitors.
5. Consider Going Mobile
Apart from having a mobile optimized site, you should also consider launching a native mobile app for your site.
Why? Because many users go straight to their app store these days when they want to find something, and if you don’t have an app, your site won’t be visible to those users.
Developing a mobile app is very simple these days. You can use a tool like PhoneGap that will help you create an app for both iOS and Android.
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